Faculty

Profile

Dr SREEDHARA R

PGDBM, PhD
PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Users' Perception and Barriers to Using Self-Driven Rental Bikes Indian Journal of Marketing 20-Dec-2023 52 / 12 / 58-70

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,SUBRAMANAIAN MEENAKSHINATHAN
Title of Article Users' Perception and Barriers to Using Self-Driven Rental Bikes
Name of Journal Indian Journal of Marketing
Volume No 52
Issue No 12
Page No 58-70
URL https://www.indianjournalofmarketing.com/index.php/ijom/issue/view/9764
Indexing Agency Scopus
Date of Publication 20-Dec-2023
2 After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry Research in Transportation Business & Management 12-Aug-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry
Name of Journal Research in Transportation Business & Management
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/search?qs=Rajni&pub=Research%20in%20Transportation%20Business%20%26%20Management&cid=270702
Indexing Agency Scopus
Date of Publication 12-Aug-2022
3 Customer Service Failures: After-sales services in the Home Appliances Industry Indian Journal of Economics and Business 22-Oct-2021 20 / 2 / 343-358

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,RAJNI GUPTA
Title of Article Customer Service Failures: After-sales services in the Home Appliances Industry
Name of Journal Indian Journal of Economics and Business
Volume No 20
Issue No 2
Page No 343-358
URL http://www.ashwinanokha.com/ijeb-v20-3-2021.php
Indexing Agency Scopus
Date of Publication 22-Oct-2021
4 A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers Test Engineering and Management 04-Jan-2020 82 / NA / 461-476

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on the influence of Sustainability related Factors on the Online Purchase Decisions of Customers
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 461-476
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
5 Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / NA / 508-520

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,MANJEERA VUTUKURI,VEDHA BALAJI
Title of Article Local Solutions for Global Problems: pro Nature Organic Foods Private Limited, Banglore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No NA
Page No 508-520
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
6 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 / 508-524

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 508-524
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
7 A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases Journal of Advanced Research in Dynamical and Control Systems 27-Oct-2019 11 / 6 / 1808-1815

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R,ALEX NERO
Title of Article A Study on Significance of Cashback Offered by Online Companies and Its Impact on Customer Preferences in Online Purchases
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 6
Page No 1808-1815
URL https://www.scopus.com/sourceid/20500195215
Indexing Agency Scopus
Date of Publication 27-Oct-2019
8 Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore Indian Journal of Management 05-Jul-2016 46 / 07 / 23-35

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Impact of User-Generated Content on Purchase Intention for Fashion Products: A Study on Women Consumers in Bangalore
Name of Journal Indian Journal of Management
Volume No 46
Issue No 07
Page No 23-35
URL http://www.indihttps://www.scopus.com/sourceid/21100241711anjournalofmarketing.com/index.php/ijom/article/view/97125
Indexing Agency Scopus
Date of Publication 05-Jul-2016
9 Visual Merchandising: Soul of Retailing Pacific Business Review International 10-Feb-2015 7 / 6 / 47-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SREEDHARA R
Title of Article Visual Merchandising: Soul of Retailing
Name of Journal Pacific Business Review International
Volume No 7
Issue No 6
Page No 47-54
URL https://mjl.clarivate.com/search-results
Indexing Agency Web of Science
Date of Publication 10-Feb-2015
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Recent Advances in the field of Economics, Finance, Management and Technology The Effect of Influencer Marketing on Holistic Consumer Experience 05/04/2024 CMR University International
2 Conference Presenter 'National conference on Best Practices in Business Management" Online Grocery Shopping - The Problems Faced By (Big Basket, Blink It, Amazon Pantry) 10/03/2024 y Gandhian Institute of Technology And Management, Visakhapatnam National
3 Conference Presenter RUPT - New Appraoches towards Development of Business and the Economy Understanding Challenges in Meesho Customer Experiences: A Quantitative Analysis 07/03/2024 Jyothi Nivas College Autonomous National
4 Conference Presenter RUPT - NEW APPROACHES TOWARDS DEVELOPMENT OF BUSINESS AND THE ECONOMY Assessing the Impact of UPI Adoption on Consumer Spending 07/03/2024 JYOTHI NIVAS COLLEGE AUTONOMOUS National
5 Conference Presenter Young Scholar Forum 2024 on RUPT - New Approaches towards Development of and the Economy Investigating the Problems faced by Consumers with Food Delivery apps in Bangalore 07/03/2024 Jyothi Nivas College, Bangalore National
6 Conference Presenter COGNOSCO 2024 Navigating Challenges in Global Export Negotiations: A Case study of Polymast Plast Limited 04/01/2024 Christ University National
7 Conference Presenter COGNOSCO 2024 Breaking Barriers: Sucuretech Solution's Quest for Dominance in India's B2G Security and Surveillance Market 04/01/2024 Christ University National
8 Conference Presenter COGNOSCO 2024 Eggoz Nutrition: Navigating Challenges and Building Brand Resonance in Bangalore 04/01/2024 Christ University National
9 Conference Presenter COGNOSCO 2024 Harvesting Success:Fertile Fields' Digital Revolution 04/01/2024 Christ University National
10 Conference Presenter COGNOSCO 2024 From Tea Stall to Tea Empire: Scaling Tea Majesty for the Future 04/01/2024 Christ University National
11 Conference Presenter COGNOSCO 2024 Kyro's D2C E-Commerce in Juicer mixer Grinder (JMG) category 04/01/2024 Christ University National
12 Conference Presenter COGNOSCO 2024 Navigating Transformation: Regain Retail and Journey 04/01/2024 Christ University National
13 Conference Presenter COGNOSCO 2024 Navigating the Organic Frontier:Aaorogya's Journey into Bangalore's Exclusive Organic Market 04/01/2024 Christ University National
14 Conference Presenter COGNOSCO 2024 Navigating B2b Horizons: Gahl Odyssa In Prospecting And Content Creation Excellence 04/01/2024 Christ University National
15 Conference Presenter COGNOSCO 2024 Brand Image And Brand Positioning Of Boroplus Amomg Its Competitors 04/01/2024 Christ University National
16 Conference Presenter International Conference on Innovation and Digital Transformation-2023 Marketing Channel Conflicts in the FMCG Sector in Ernakulam District of Kerala: A Pilot Study 11/08/2023 GIBS Business School, Bangalore International
17 Conference Co-presenter International Conference on "Innovation, Technology and Sustainability: Shaping the future of Business and Society" 16/03/2023 We School, Bangalore International
18 Conference Co-presenter International Conference on Sustainable Marketing - Delivering Value (SMDV 22) 22/04/2022 University of Engineering and Management, Kolkata International
19 Conference Presenter International Conference on Sustainable Marketing -Delivering Value 2022 A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore 22/04/2022 University of Engineering and Management, Kolkata International
20 Conference Presenter International conference on "Changing Global Economic Landscape: Sustainable Strategies for the new Normal Analysis of tertiary packaging issues and influence on repurchase intention and loyalty of e-retail customers 23/03/2022 Christ University International
21 Conference Organizer National Conference on Marketing Paradigm after Covid-19 20/01/2022 Christ University National
22 Conference Presenter 9th International Conference on Contemporary Issues in Management Factors Affecting Channel Conflicts in The Value Chain of FMCG Sector 26/02/2021 ISME, Bangalore International
23 Conference Presenter National Conference on Emerging Trends in Business Problems in Usage of Digital Wallets & their influence on Frequency of Avoidance of Wallets by College Students 27/02/2020 Christ University National
24 Conference Moderator/Chair National Conference on Emerging Trends in Business 2020 27/02/2020 Christ University National
25 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
26 Conference Moderator/Chair International Conference on "Harmonising People, Planet, and Profits - Sustainable Strategies and Ethical Considerations in the 21st Century 20/01/2020 Christ University International
27 Seminar Panelist National Seminar on Education, Neuroscience, Technology and Pedagogy: Neuro-Systemic Influence on Learning 12/11/2019 Christ University National
28 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainabilty 04/10/2019 Christ University International
29 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International
30 Conference Co-presenter International Conference on Transformational Strategies for Business Sustainability 04/10/2019 Christ University International
31 Conference Co-presenter International Conference on "Developing Organisations for the Future: Re-Interpreting the Modern Business Landscape" 27/06/2019 IBS, Bangalore International
32 Conference Co-presenter International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences - 2019 14/06/2019 IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia International
33 Conference Co-presenter International Conference on Current Scenario of Digital Marketing, E-Commerce, Management & Social Sciences ? 2019 14/06/2019 IMRF Institute for Education & Research in association with DRPF Macedonia, & IIM Australia International
34 Conference Co-presenter Inetrnational Conference - Fusion 2018 12/01/2018 IFIM College, Bangalore International
35 Conference Moderator/Chair Synthesize: An Interdisciplinary Conference on Management & Social Sciences 10/03/2017 Christ University National
36 Conference Moderator/Chair International Conference on Emerging Trends in Business ICETB-2017 16/02/2017 Christ University International
37 Conference Presenter International Conference on "Sustaining a Competitve Edge in the Challenging Global Scenario: Challenges, Practices and Innvations" Effect of Service Failure and Product Failure on Dissatisfaction and Repurchase Intention of Online Consumers 07/02/2017 Christ University International
38 Conference Presenter Strategies to Revive Management Education - International
39 Conference Presenter HR Strategies During Global Recession - National
40 Conference Presenter HR Practices in Organised Food and Grocery Retailing"- An Empirical Study - National
41 Participant Managing Retailing Managing Retailing - Indian Institute if Management, Ahmedabad International
42 Participant Train the Trainer Workshop Train the Trainer Workshop - Christ University, Bangalore Institutional
43 Participant Conference on Emerging Trends in Business Conference on Emerging Trends in Business - Department of Management Studies National
44 Participant ICIER-IIMB INTERNATIONAL CONFERENCE ICIER-IIMB INTERNATIONAL CONFERENCE - IIMB International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Digital Solution for Reducing Packaged Food Wastage National Conference on Emerging Trends in Business (NCETB 2018) 19/02/2018 Christ University
2 Marketing Analytics Refresher Course in Commerce and Management 06/12/2017 UGC - Human Resource Development Centre, University of Mysore
3 Data Analysis using SPSS One Day Workshop on ?Research Methodology and SPSS? 28/11/2017 CMR University, Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 "A Study of Service Quality of Supermarkets in Karnataka" Dr. K. Nagendra Babu University of Mysore July, 2012
Sl.No. Title Name of Student Institution Month Year
1 A study of the Influence of User-Generated content in Online Media, on the Purchase Intention of Consumers for Fashion products in Bangalore V. Nithya Christ University May 2015
2 IMPACT OF PERSONAL AND ORGANISATIONAL FACTORS ON ATTITUDE TOWARDS RELATIONSHIP MARKETING AND ITS ADOPTION Vijay Agawane Christ University
3 Study on Customer Perception towards Service Recovery Strategies of Consumer Durable Retailers in relation to Customer Satisfaction, Purchase Intention and Loyalty Shukla Riddhi Gajendra Christ University April 2016
4 Consumers' Attitude towards Online Private Label Brands using Tri-Component Attitude Model Ruchita Pangriya Christ University
5 Effect of Packaging Attributes of E-retailers on Re-Purchase Intention Alex Nero Christ University October 2016
6 Impact of Personal and Organizational Factors on Attitude towards Relationship Markting and its Adoption Vijay Agawane Christ University
7 A Study on Impact of Cognitive Dissonance on Post Purchase Behavior of Online Shoppers Garima Jyoti Srivastava Christ University May 2018
8 Effect of brand Engagement Techniques on Brand Recall and Brand Loyalty - A Study on Telecom Companies Operating in India Revathi A Menon Christ University May 2018
9 Relationship between Competencies and Performance of Management Teachers of B-Schools in Bengaluru City VINAYAK Christ University April 2021
10 SUPPLY CHAIN MANAGEMENT AND OPERATIONS RESEARCH TECHNIQUES IN HOSPITALS IN INDIA DEEPAK JOY MAMPILLY Christ University March 2019
11 AFTER-SALE SERVICE FAILURES AND THEIR INFLUENCE ON CUSTOMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES RAJNI GUPTA Christ University November 2023
12 . ALEX NERO Christ University February 2024
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 ENHANCING SALES FORCE PERFORMANCE INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD International Participant 19/02/2024
2 Innovative Teaching and Learning Methods School of Business and Management (MBA) Institutional Participant & Presenter 19/06/2023
3 Faculty Development Program 1 - 2021 Centre for Education beyond Curriculum (CEDBEC) and Human Resource Development Centre (HRDC) Institutional Participant 16/06/2021
4 Market Research and Consumer Behaviour Coursera International Participant 25/04/2020
5 Management Development Program on Marketing for Sales and Business Development Professionals Institute of Management National Participant 16/01/2020
6 Pedagogical Leadershoip: Sharpening the Saw & Digitisation of Pedagogy CHRIST Institute of Management Participant 20/05/2019
7 Management Development Programme (MDP) Institute of Management Regional Participant 18/01/2019
8 Marketing Insights for Sales and Business Development Professionals Institute of Management, Bangalore Regional Participant & Presenter 12/01/2018
9 Strategic Thinking using Scenario Planning Institute of Management National Participant 05/01/2018
10 ?Business Decision Making using R? Institute of Management, Bangalore National Participant 07/12/2017
11 ?TRANSFROMED PEDAGOGY: CASE BASED TEACHING / WRITING? Christ Institute of Management, LAVASA Regional Participant 15/07/2017
12 Faculty Development Program on Business Analytics Institute of Management Regional Participant 07/07/2017
13 Quality Improvement Program on "Innovative Practices in Teaching, Learning and Evaluation" CU - Academic Staff College Participant 24/05/2017
14 IBM CE - Enablement Program - Descriptive Analytics IBM / Institute of Management Institutional - 28/01/2015
15 IBM CE - Enablement Program - Predictive Analysis Analytics IBM / Institute of Management Institutional - 21/12/2014
16 IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights IBM / Institute of Management Institutional - 13/12/2014
17 IBM CE - Enablement Program - Big data Analytics using Infosphere BigInsights IBM / Institute of Management Institutional - 15/11/2014
18 Contemporary Development in Management & Business Institute of Management - 26/05/2014
19 Continuing Educating Programme on "National Workshop on Research Methods" Department of Management Studies, IIT Madras, Chennai National - 20/08/2011
20 Management Development Programme on "Learning for Results: Education a Question?" Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore Institutional - 04/08/2011
21 Learning Curve Certification Program (Cross Functional Decision Making & Business Impact) enParadigm Knowledge Solutions, CIIE, IIM Ahmadabad, held at Institute of Management, Christ University, Bangalore Regional - 24/05/2011
22 "Competency and Skill of Management teachers" Prin. L. N. Welingkar Institute of Management Development and Research, Bangalore. Regional - 15/05/2011
23 Workshop on "Effective Classroom Communication and Teaching Skills for College teachers " Centre for Education beyond Curriculum (CEDBEC), Christ University, Bangalore Institutional - 11/05/2011
24 Workshop on "Research Methods" SRN Adarsh College, Bangalore Regional - 27/02/2009
25 Development program on "Strategic Brand Management" Dayananda Sagar College of Management & Information Technology, Bangalore Regional - 19/12/2008
26 "DSI Entrepreneurship Lecture Series 2008 Dayananda Sagar College of Management & Information Technology, Bangalore Regional - 02/12/2008
27 Participated in the 3rd Karnataka State level ISTE student Reva Institute of Technoogy & Management, Bangalore in association with VTU, Belgaum and Indian Society for Technical Education, New Delhi. Regional - 11/11/2006
28 Workshop on "Empowered Leadership Program" Centre for Innovation & Leadership, at Dayananda Sagar College, Bangalore. Regional - -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Issue Editor Ushus - JOURNAL OF BUSINESS MANAGEMENT Christ Univerisiy, Bangalore Oct - Dec, 2014
2 Organised International Conference on Transformational Strategies for Business Sustainability As the conference convener, organized two days' international conference on Transformational Strategies for Business Sustainability during 4-5th, October, 2019. We had 15 international speakers plus 55 papers presentations. The authors had come from across India. Institute of Management 05 October 2019
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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