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MELVIN VICTOR

MBA, PG Diploma
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Implications of Lovemark Theory: A Study on Discreet Brands Migration Letters 12-Oct-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY,MELVIN VICTOR ,AISHWARYA N
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal Migration Letters
Volume No
Issue No
Page No -
URL https://www.webofscience.com/wos/woscc/summary/1de46e21-e53f-4b1d-90f0-376f7720eb04-abbc0f08/relevance/1
Indexing Agency Web of Science
Date of Publication 12-Oct-2023
2 Cryptography: Advances in Secure Communication and Data Protection E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Cryptography: Advances in Secure Communication and Data Protection
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
3 Exploring Explainable Artificial Intelligence for Transparent Decision Making E3S Web of Conferences 10-Sep-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D
Title of Article Exploring Explainable Artificial Intelligence for Transparent Decision Making
Name of Journal E3S Web of Conferences
Volume No
Issue No
Page No -
URL https://www.edpsciences.org/en/
Indexing Agency Scopus
Date of Publication 10-Sep-2023
4 Implications of Lovemark Theory: A Study on Discreet Brands International Journal of Professional Business Review 25-Apr-2023 20 / / 477-491

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,DAVID WINSTER PRAVEENRAJ D,MEGHA PANDEY
Title of Article Implications of Lovemark Theory: A Study on Discreet Brands
Name of Journal International Journal of Professional Business Review
Volume No 20
Issue No
Page No 477-491
URL https://doi.org/10.47059/ml.v20i3.2932
Indexing Agency Scopus
Date of Publication 25-Apr-2023
5 Impact of a pandemic on the entrepreneurial ecosystem International Journal of E-Entrepreneurship and Innovation 05-Jul-2022 12 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) MELVIN VICTOR ,ELANGOVAN N
Title of Article Impact of a pandemic on the entrepreneurial ecosystem
Name of Journal International Journal of E-Entrepreneurship and Innovation
Volume No 12
Issue No
Page No -
URL https://www.igi-global.com/journal/international-journal-entrepreneurship-innovation/1130
Indexing Agency Scopus
Date of Publication 05-Jul-2022
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Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Artificial intelligence in Banking and Insurance Exploring Agro-Tech Feminism: Empowering Rural Women Entrepreneurship through sustainable agricultural technologies 25/08/2023 Sri Ramakrishna college of arts and science International
2 Conference Presenter International Conference on Artificial Intelligence in Banking and Insurance Empowering ural women entrepreneurs through AI-driven solutions: Opportunity, Challenges, and Socioeconomic impacts. 25/08/2023 Sri Ramakrishna college of arts and science International
3 Seminar Presenter Indian Council Of Social Science Research (ICSSR) sponsored Nourishing Indian Economy through banking sector Adoption of blockchain technology in Indian Banking sector 01/03/2023 Dr. Zakir Husain college National
4 Seminar Presenter Indian Council Of Social Science Research (ICSSR) sponsored Nourishing Indian Economy through banking sector How The Indian Banking Sector Can Promote Rural Women Entrepreneurship: A study of Economy Policies and Financial Inclusion Strategies. 01/03/2023 Dr. Zakir Husain College National
5 Conference Presenter International conference on creativity and innovation enhance business growth and success Ramification of purchase intention between Indian and foreign consumers towards road cycling bikes. A study of sales pattern of cycle companies 23/02/2023 Sri Vasari college, Erode International
6 Conference Presenter International conference on creativity and innovation enhance business growth and success Adoption of blockchain technology in Indian banking sector 23/02/2023 Sri Vasavi college, Erode International
7 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Ramification Of Safe Digital Learning Experience When Moving From Digitalisation To Digital Transformation Of Education In Schools 08/02/2023 Nallamuthu Gounder Mahalingam College National
8 Seminar Presenter Impact Of Digital Learning In Education Sector - A Pandemic Perspective Upholding Perma Philosophy And Its Impact On Emergency Saving Behaviour 08/02/2023 Nallamuthu Gounder Mahalingam College National
9 Seminar Presenter National Seminar on Impact of Digital Learning in Education Sector - A Pandemic Perspective Upholding PERMA Philosophy and its impact on Emergency Saving Behaviour 08/02/2023 NGM College National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 FACULTY DEVELOPMENT PROGRAMME FOR YOUNG FACULTY OF COLLEGES AND UNIVERSITIES UNITED BOARD AND ST CHRISTOPHER'S COLLEGE OF EDUCATION International Participant 11/04/2023
2 International faculty development programme Department of commerce, Hindusthan college of arts and science International Participant 27/03/2023
3 LOOKING FORWARD FOR ENLIGHTENED HIGHER EDUCATION DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATION, HINDUSTHAN COLLEGE OF ARTS AND SCIENCE National Participant 15/02/2023
4 Curriculum Design and Revision with specific focus on OBE Christ University Institutional Participant 05/12/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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