Updates:  

Faculty

Profile

 Back

Dr ASHOK J

MBA, MPhil, PhD
PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System SN Computer Science 31-Jul-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,J. ASHOK,N. ANIL KUMAR,DAVID WINSTER PRAVEENRAJ D,A. VINAY BHUSHAN,SWATHI EDEM
Title of Article Design and Implementation of Smart Manufacturing Systems Through AR for Data‑Driven Digital Twin System
Name of Journal SN Computer Science
Volume No
Issue No
Page No -
URL https://link.springer.com/journal/42979/volumes-and-issues
Indexing Agency Scopus
Date of Publication 31-Jul-2023
2 Quantitative assessment of blockchain applications for Industry 4.0 in manufacturing sector Materials Today:Proceedings 02-May-2023 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,BALAGOUDA S. PATIL,M .K. SHARMA,TUSHAR SOUBHARI,VIVEKANAND PANDEY,GAURAV JOSHI
Title of Article Quantitative assessment of blockchain applications for Industry 4.0 in manufacturing sector
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/journal/materials-today-proceedings
Indexing Agency Scopus
Date of Publication 02-May-2023
3 Talent acquisition-artificial intelligence to manage recruitment E3S Web of Conferences 31-Mar-2023 376 / 376 (2023) 05001 / 2-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) HARIHARAN R,SUDHA E,DAVID WINSTER PRAVEENRAJ D,ASHOK J,VEDAPRADHA R
Title of Article Talent acquisition-artificial intelligence to manage recruitment
Name of Journal E3S Web of Conferences
Volume No 376
Issue No 376 (2023) 05001
Page No 2-8
URL https://www.e3s-conferences.org/articles/e3sconf/abs/2023/13/contents/contents.html
Indexing Agency Scopus
Date of Publication 31-Mar-2023
4 A Novel Security Framework For Healthcare Data Through IOT Sensors Measurement: Sensors 17-Oct-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,KISHORI KASAT,D.LEELA RANI,BHOLA KHAN,M K KIRUBAKARAN,P MALATHI
Title of Article A Novel Security Framework For Healthcare Data Through IOT Sensors
Name of Journal Measurement: Sensors
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/journal/measurement-sensors
Indexing Agency Scopus
Date of Publication 17-Oct-2022
5 Emotional Intelligence & Knowledge Management International Journal of Advanced Science and Technology 04-Mar-2020 29 / 5 / 1640-1648

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) ASHOK J (3482)
Title of Article Emotional Intelligence & Knowledge Management
Name of Journal International Journal of Advanced Science and Technology
Volume No 29
Issue No 5
Page No 1640-1648
URL http://sersc.org/journals/index.php/IJAST/index
Indexing Agency Scopus
Date of Publication 04-Mar-2020
6 Testing Correlation between Satisfaction of Work Related Basic Needs and Job Engagement: A Study among Teaching Staff of Engineering Colleges in Erode Indian Journal of Public Health Research & Development 14-Mar-2019 10 / 3 / 1066-1071

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,ANTONY RAJ J.M,S. MURUGAPPAN
Title of Article Testing Correlation between Satisfaction of Work Related Basic Needs and Job Engagement: A Study among Teaching Staff of Engineering Colleges in Erode
Name of Journal Indian Journal of Public Health Research & Development
Volume No 10
Issue No 3
Page No 1066-1071
URL https://ijphrd.com/
Indexing Agency Scopus
Date of Publication 14-Mar-2019
7 An Analysis Of Factors Affecting On Online Shopping Behaviour Of Consumers With Special Reference To Coimbatore International Journal of Applied Engineering Research 12-Aug-2015 10 / 4 / 8715-8723

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,A RAJESH
Title of Article An Analysis Of Factors Affecting On Online Shopping Behaviour Of Consumers With Special Reference To Coimbatore
Name of Journal International Journal of Applied Engineering Research
Volume No 10
Issue No 4
Page No 8715-8723
URL https://www.ripublication.com/ijaer.htm
Indexing Agency Scopus
Date of Publication 12-Aug-2015
8 Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers Journal of Theoretical and Applied Information Technology 30-Jun-2014 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DAVID WINSTER PRAVEENRAJ D,ASHOK J
Title of Article Impact of shopper marketing on purchase decisions of information technology devices for personal use by Indian consumers
Name of Journal Journal of Theoretical and Applied Information Technology
Volume No
Issue No
Page No -
URL https://www.jatit.org/
Indexing Agency Scopus
Date of Publication 30-Jun-2014
9 A Study on HRD Climate in a Public Sector Cement Company - An empirical study Life Science Journal 26-Mar-2013 10 / 5 / 422-430

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,A. SASIREKHA
Title of Article A Study on HRD Climate in a Public Sector Cement Company - An empirical study
Name of Journal Life Science Journal
Volume No 10
Issue No 5
Page No 422-430
URL http://www.lifesciencesite.com
Indexing Agency Scopus
Date of Publication 26-Mar-2013
10 Share Price Behaviour of Indian Pharmaceutical Companies Life Science Journal 06-Mar-2013 10 / 6 / 142-146

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J, PADMAVATHY S
Title of Article Share Price Behaviour of Indian Pharmaceutical Companies
Name of Journal Life Science Journal
Volume No 10
Issue No 6
Page No 142-146
URL http://www.lifesciencesite.com
Indexing Agency Scopus
Date of Publication 06-Mar-2013
11 A Study on Customer Perception towards Mobicool Car Coolant Oil European Journal of Social Sciences 10-Jul-2012 27 / 4 / 588-592

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,SUNDARESALINGAM P
Title of Article A Study on Customer Perception towards Mobicool Car Coolant Oil
Name of Journal European Journal of Social Sciences
Volume No 27
Issue No 4
Page No 588-592
URL https://www.europeanjournalofsocialsciences.com/
Indexing Agency Scopus
Date of Publication 10-Jul-2012
12 Merger announcements and stock price behavior: Empirical evidence from Indian stock market International Research Journal of Finance and Economics 08-Feb-2012 83 / / 153-160

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,PADMAVATHY S
Title of Article Merger announcements and stock price behavior: Empirical evidence from Indian stock market
Name of Journal International Research Journal of Finance and Economics
Volume No 83
Issue No
Page No 153-160
URL https://www.internationalresearchjournaloffinanceandeconomics.com/
Indexing Agency Scopus
Date of Publication 08-Feb-2012
13 Employee perception towards effectiveness of human resource practices followed in commercial banks in Erode district, Tamilnadu European Journal of Social Sciences 04-Jan-2012 29 / 3 / 443-449

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,UMASANKAR M
Title of Article Employee perception towards effectiveness of human resource practices followed in commercial banks in Erode district, Tamilnadu
Name of Journal European Journal of Social Sciences
Volume No 29
Issue No 3
Page No 443-449
URL https://www.europeanjournalofsocialsciences.com/
Indexing Agency Scopus
Date of Publication 04-Jan-2012
14 Organizational climate and attitude of teachers a co-relational study European Journal of Social Sciences 17-Aug-2011 22 / 4 / 599-610

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) ASHOK J,MOHAN N
Title of Article Organizational climate and attitude of teachers a co-relational study
Name of Journal European Journal of Social Sciences
Volume No 22
Issue No 4
Page No 599-610
URL https://www.europeanjournalofsocialsciences.com/
Indexing Agency Scopus
Date of Publication 17-Aug-2011
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Blockchain Technology as a Panacea in Tourism Industry 9781003457602 Sep 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) HARIHARAN R,DAVID WINSTER PRAVEENRAJ D,ASHOK J,DIMITRIOS A, KARRAS, SAI KIRAN ORUGANTI, SUDESHNA
Title of Book Emerging Trends and Innovations in Industries of the Developing World A Multidisciplinary Approach
Title of Book/Chapter/Article/Case Study) Blockchain Technology as a Panacea in Tourism Industry
Month/Year Sep/2023
ISBN 9781003457602
Pages 252 - 255
Publishing Company/Institution Taylor& Francis Group (CRC Press)
Indexing Agency Scopus
Level International publisher
2 Reference book Role of Social Media in the Digital Transformation of Business 9781668474501 Aug 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUDHA E,HARIHARAN R,ASHOK J,DAVID WINSTER PRAVEENRAJ D,CHANDAN CHAVADI, DHANABALAN THANGAM
Title of Book Global Perspectives on Social Media Usage Within Governments
Title of Book/Chapter/Article/Case Study) Role of Social Media in the Digital Transformation of Business
Month/Year Aug/2023
ISBN 9781668474501
Pages 48 - 67
Publishing Company/Institution IGI Global Publisher
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Artificial Intelligence in Banking and Insurance Impact of Artificial Intelligence on Society 25/08/2023 Sri Ramakrishna College of Arts & Science International
2 Conference Moderator/Chair ICSSR Sponsored National Conference 27/07/2023 MOUNT CARMEL COLLEGE, Bangalore National
3 Conference Presenter International Conference on Sustainable Developmental Goals and Business Green Performance Appraisal and Environmental Performance 30/03/2023 Hindusthan College of Engineering and Technology International
4 Seminar Presenter National Seminar on Nourishing Indian Economy through Banking Sector Role of Banking Sector in Indian Economy 01/03/2023 Dr. Zakir Husain College National
5 Seminar Presenter National Seminar on "Impact of Digital Learning in Education Sector- A Pandemic Perspective" Creating Students Engagement in Online Learning Environment 08/02/2023 Nallamuthu Gounder Mahalingam College, Sponsored by ICSSR National
6 Conference Presenter International Conference on Emerging Challenges of Green Business in Environment Sustainability Strategies to Overcome the Issues Concerning Green Business 04/02/2023 AUXILIUM College International
7 Conference Presenter International Conference on Emerging Challenges of Green Business in Environment Sustainability Strategies to Overcome the Issues Concerning Green Business 04/02/2023 AUXILIUM College International
8 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development Start-Up Appetite: Entrepreneurial Intention Among Gen Zs 16/12/2022 Sai Ram Institute of Management Studies International
9 Conference Presenter 11th International Conference Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development Start-up Appetite: Entrepreneurial Intention among Gen Zs 16/12/2022 Sai Ram Institute of Technology International
10 Conference Presenter International Conference on "Environmental issues in Business and Road Map for Innovative Solutions Environmental Issues and its Impact on Sustainable Society 02/05/2022 Government Arts College for Women, Nilakottai International
11 Conference Presenter International Conference on New Populism and Responses of the 21st Century Competing with technology: Employability in the New Populism 24/09/2021 Christ University International
12 Conference Presenter International conference on "Ever Growing Challenges in the Banking Sector" A Study on Impact of E Banking Service Quality on Customer Satisfaction in Erode District 26/03/2021 Government Arts & Science College, Sivakasi International
13 Conference Presenter TNSCST National Conference on ?CSR Impetus: Rural development and Sustainable growth in India? A Demographic study on E Recruitment Portals 03/12/2020 Nandha Collge of Technology National
14 Conference Presenter International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions A Study on Passenger Satisfaction with reference to SETC and Omni Bus Transports 16/12/2019 Government Arts College, Dharmapuri International
15 Conference Presenter International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions An Empirical Analysis on the Effect of Banking Industry Specific and Macroeconomic Factors on the Non Performing Assets of State Bank of India 16/12/2019 Government Arts College, Dharmapuri International
16 Conference Presenter International Conference on Emerging Challenges of Global Business and Road Map for Innovative Solutions A Study on the Influence of Bank Specific and Institutional Specific Factors on the Non Performing Assets of Selected New Private Sector Banks in India 16/12/2019 Government Arts College, Dharmapuri International
17 Conference Presenter International Conference on "Business innovation theough Technological Advancement" Role of Social Media Towards Upliftment of Business 01/03/2019 Rathinam College of Arts & Science International
18 Conference Presenter International Conference on Strategic Innovation and Emerging Perspectives for Global Business in Engineering & Social Sciences. A Study on impact of Sales Promotion of FMCG Products with Special Reference to Erode District 22/02/2019 Sri Ganesh School of Business Management International
19 Conference Presenter International Conference on ?Global Challenges and Opportunities in Commerce: A Path for India towards 2020? An analysis of Customers Perception on Green Banking in Coimbatore District 20/02/2019 Annai Vailankanni Arts & science College International
20 Conference Presenter International Conference on Environmental Sustainability through Green Business Practices Entrepreneurship opinion towards the awareness of Green Business Practices with special reference to Erode District 08/02/2019 Government Arts & Science College, Dharmapuri International
21 Seminar Presenter National Seminar on Emerging trends in social sciences. Conflict handling in Textile sector 19/03/2018 VMKV Engineering College National
22 Conference Presenter National Conference on ? Opportunities & Challenges of Vibrant Management in Dynamic Global Environment? A study on the Brand Reach in Market 23/02/2018 Agurchand Manmull Jain College, Chennai National
23 Conference Presenter International Conference on Integrated Business and Management Business Ethics and Entrepreneurship Ethics 16/02/2018 Annai Vailankanni Arts & science College International
24 Seminar Presenter National Seminar on ?Impact of GST? A Study on Impact of GST Amongst Middle Class 16/02/2018 Pattammal Alagesan College of Arts & Science. National
25 Conference Presenter UGC Sponsored State Level Conference on "Emerging Investment Oppurtunities in Stock and Commodoty Markets Investors Behaviour Towards Credit Rating 11/03/2011 Poompuhar College National
26 Conference Presenter National Conference on Human Resource Management in Tourism Development Motivation and Human Resource Management 18/12/2010 Aadhavan College of Arts & Science National
27 Conference Presenter National Conference on "Ethics in Business and Corporate Governance" Ethics and Social Responsibilities of Credit Rating Agencies 15/12/2010 Annamalai University National
28 Conference Presenter National Conference on"Ethics in Business and Corporate Governance" Corporate Governance: An Overview 15/12/2010 Annamalai University National
29 Conference Presenter National conference on Recent Trends in Financial Services Credit Rating Agencies- An Overview 12/10/2007 Annamalai University National
30 Conference Presenter National Conference on "Sustainable Rural Development through Micro Credit" A study on Performance International Year of Micro Credit 2005 Movement 07/05/2007 Annamalai University National
31 Conference Presenter National Conference on Emerging Trends in Entrepreneurship in Indian Scenario A Study on Small Enterprises and Entrepreneurial Motivation 06/04/2007 Annamalai University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Academic Expert 03/06/2023 Hindusthan College of Engineering and Technology
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 A Study on Role of Human Resource Practices on Organizational and Employee Performance in Commercial Banks of Tamilnadu Umasankar M Anna University March 2014
2 A Study on Customer Retention Strategy in Public Sector Banks with Special Reference to Erode District Sundharesalingam P Anna University July 2014
3 A Study on Occupational Stress Among Employees with Special Reference to Software Industries in South India Mohan N Anna University March 2013
4 A Study on the Attributes and Factors Influencing Online Buying Behaviour of the Consumers Rajesh A Anna University April 2018
5 Pre and Post Merger Impact on Share Price Behaviour of Selected Indian Companies Padmavathy S Anna University November 2013
6 A Study on the Influence of Shopper Marketing Efforts on Purchase Decisions of White Goods David Winster Praveen Raj D Anna University July 2015
7 A Comparative Study on Overall Performance of Select Public Sector Undertakings in Tamilnadu Sasirekha A Anna University March 2014
8 A Study on Service Quality Perception and Customer Satisfaction of Sun Direct-To-Home Users in Coimbatore District Suselan S Bharathiar University April 2019
9 A Study on Occupational Stress Among Employees Working in Select Paper Manufacturing Units of Tamilnadu Thiruvasagam G Periyar University
10 A Study on the Balancing of the Work and Family Life of Workers with Reference to Magnesite Industry in Tamilnadu Ashok Kumar Bharathidasan University
11 Impact of Corporate Social Responsibility on the Sustainable Returns of the Shareholders in India S.Gopalakrishnan PRIST University
12 Effectiveness of Training and Development Among Women Employees in Readymade Garment Industry with special reference to Salem District Kalai Rani Periyar University
13 A Study on the Impact of Job Satisfaction on Employees Engagement of Public and Private Banks in Kanyakumari District Mr.T. Fermi Paul Manonmaniam Sundaranar University
Sl.No. Title of Invention Inventor(s) Filing Date
1 Internet of Things based Surveillance Camera RAMKUMAR S,MANIKANDAN RAJAGOPAL ,GOBINATH R,MANSUR ALI,ASHOK J 09-May-2023

Additional information

Title of Invention Internet of Things based Surveillance Camera
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) RAMKUMAR S,MANIKANDAN RAJAGOPAL ,GOBINATH R,MANSUR ALI,ASHOK J
Type of Specification Complete
Type of Patent
Granted/Awarded Date 26-Jul-2023
Publication/Application Date 28-Jul-2023
Application/Filing Date 09-May-2023
IPC Number
Publication Number 30/2023
Patent Number 385889-001
Field of Invention Stationery and office equipment
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Two Day Workshop on "Application of Research Methods in Business and Engineering" , DR.SHARMILA D,ASHOK J AICTE External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Programme I The Centre for Education Beyond Curriculum and Staff Development College Institutional Participant 26/06/2023
2 Qualitative Research Methods Using NVIVO and MAXQDA Koach Scholar National Participant 11/05/2023
3 FDP on "Looking Forward for Enlightened Higher Education" Hindusthan College of Arts &Sscience National Participant 15/02/2023
4 Google Chat for Collaborative Communication CHRIST (Deemed to be University) Institutional Participant 02/02/2023
5 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development College Institutional Participant 05/12/2022
6 Orientation Program Staff Development College Participant 11/10/2022
7 Induction Program Staff Development College Institutional Participant 28/07/2022
8 5 Day Live Boot Camp on Google Cloud Platform National Participant 04/05/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Appointed as Research Proposal Reviewer by UGC Reviewed research proposal titled Dynamics Of Indian Education System Through New Education Policy 2020 - A Select Study In Telangana Region UGC 06 March 2023
2 Appointed as Research Proposal Reviewer by UGC Reviewed research proposal titled "Workplace Greenery (WPG) and its Significance on Employee - Engagement, Performance & Productivity, Job Satisfaction, Retention and Overall Quality of Work-Life with reference to IT Sector". UGC 10 March 2023
3 Appointed as Research Proposal Reviewer by UGC Reviewed research proposal titled "work life balance of the employees with respect to select I T employees in select companies in South India" UGC 13 March 2023
4 Outstanding Faculty Received Outstanding Faculty award for the contribution and achievement in the field of Management Venus International Foundations 05 July 2015
5 Best Professor In Marketing Management Received for the contribution in Teaching DNA 17 February 2013
6 MTC Global Outstanding Management Teacher- 2020 Received for the contribution in the Management Field MTC Global 12 September 2020
7 Appointed as Research Proposal Reviewer by UGC Reviewed Research Proposal Titled "Training And Development Practices In Northern Power Distribution Company Limited ? A Study Of Telangana State" UGC 28 March 2023
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy
Website Developed by Cloud Business Pages from INI Technologies Pvt Ltd., Kochi, India