Updates:  

Faculty

Profile

 Back

Dr DEBORA DHANYA A

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Personality and Psychological Predictors of Instagram Personalized Ad Avoidance International Journal of E-Business Research (IJEBR) 16-May-2023 19 / 1 / 1-22

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
Name of Journal International Journal of E-Business Research (IJEBR)
Volume No 19
Issue No 1
Page No 1-22
URL https://www.igi-global.com/journal/international-journal-business-research/1088#indices
Indexing Agency Web of Science and Scopus
Date of Publication 16-May-2023
2 Technical Education Student's Intention to Install M-Learning MOOC Pedagogy International Journal of Early Childhood Special Education (INT-JECSE) 30-Apr-2022 14 / 3 / 2837-2850

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,P. VENKATA SUBBAIAH
Title of Article Technical Education Student's Intention to Install M-Learning MOOC Pedagogy
Name of Journal International Journal of Early Childhood Special Education (INT-JECSE)
Volume No 14
Issue No 3
Page No 2837-2850
URL https://int-jecse.net/index.php
Indexing Agency Web of Science
Date of Publication 30-Apr-2022
3 Toward an integrated model of consumer reactance: a literature analysis Management Review Quarterly 13-Feb-2020 7 / 1 / 41-90

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,UMA PRICILDA JAIDEV
Title of Article Toward an integrated model of consumer reactance: a literature analysis
Name of Journal Management Review Quarterly
Volume No 7
Issue No 1
Page No 41-90
URL https://www.springer.com/journal/11301
Indexing Agency Scopus
Date of Publication 13-Feb-2020
4 Gender Differences in Consumer Shopping Styles in India Pertanika J. Soc. Sci. & Hum. 28-Sep-2018 26 / 3 / 1971-1993

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,JAIDEV, U. P.
Title of Article Gender Differences in Consumer Shopping Styles in India
Name of Journal Pertanika J. Soc. Sci. & Hum.
Volume No 26
Issue No 3
Page No 1971-1993
URL Universiti Putra Malaysia Press
Indexing Agency Web of Science and Scopus
Date of Publication 28-Sep-2018
5 Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis Journal of Advanced Research in Dynamical and Control Systems - JARDCS 15-Mar-2018 10 / 03-special issue / 451-462

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEBORA DHANYA A,DR .UMA PRICILDA JAIDEV
Title of Article Mobile User's Engagement Intention towards Facebook App: A Mediation Analysis
Name of Journal Journal of Advanced Research in Dynamical and Control Systems - JARDCS
Volume No 10
Issue No 03-special issue
Page No 451-462
URL https://www.jardcs.org/
Indexing Agency Scopus
Date of Publication 15-Mar-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference Role Of Artificial Intelligence In Marketing 30/06/2023 Gl Bajaj Institute Of Technology And Management Greater Noida International
2 Conference Presenter International Conference on Multi-disciplinary concepts in managent Role of Artificial Intelligence in Marketing 30/06/2023 Christ University International
3 Conference Presenter 14th National Conference on Contemporary Issues in Business, Governance & Innovation (NACCMAR -2023) Factors influencing the actual usage of container shipping e-commerce platform: An application of TAM 23/06/2023 Christ University National
4 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models :2023 The Moderation effect of the fear of missing the out on the intention to invest in cryptocurrency among millennial and generation Z 23/03/2023 Christ University International
5 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The moderation effect of fear of missing out on the intention to invest in cryptocurrency among millennials and generation Z 23/03/2023 Christ University International
6 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The role of membership interaction and activity involvement towards consumer willingness to participate in sports virtual brand community 23/03/2023 Christ University International
7 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023". Towards Examining the link between workplace spirituality and workplace agility: Banking Industry 23/03/2023 Christ University International
8 Conference Presenter International Conference on Sustainable Business Practices and Innovative Models-2023 The Moderation effect of the Fear of Missing Out on the intention to 23/03/2023 Christ University International
9 Conference Moderator/Chair Sustainable Business Practices and Innovative Models 23/03/2023 Christ University International
10 Seminar Presenter "Geographical Indications of Odisha" "Geographical Indications of Odisha" 02/03/2023 ASBM University National
11 Conference Presenter International conference on management, commerce, arts and engineering Emerging trends in blockchain technology 29/09/2022 ST Ann's college for women International
12 Conference Presenter National Conference on Emerging trends in business and management Coronavirus Pandemic: Transforming the Future of Education across the Globe 25/06/2022 Chatrapati Shahu Maharaj University National
13 Conference Presenter International Virtual Conference on - Multidisciplinary Research and Studies? Personality And Psychological Predictors Of Facebook Ad Avoidance 29/05/2022 Indrapuran Institute Of Higher Studies International
14 Conference Presenter 10th International Conference on recent engineering and technology 2020 Personality and Psychological Predictors of Instagram personalized ad avoidance 21/06/2020 Organisation of science and innovative engineering and technology (OSIET) India International
15 Conference Presenter International Conference on Emerging trends in Social, Business and Management Sciences Research (ICSBMR) 2018 Perceived personalization, privacy concern, e-WOM recommendations towards personalized advertising in social networking sites and consumers? click through intention 15/06/2018 VIT University International
16 Conference Presenter National Conference on Marketing & Sustainable Development Antecedents and Consequences of customer reactance towards social and digital media marketing 13/10/2017 Annamacharya Institute of technology and sciences National
17 Conference Presenter National Conference on Marketing and Sustainable Development Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands 13/10/2017 Annamarcharya Institue of Technology and sciences National
18 Conference Presenter International Conference on Lifting up the Next Generation Women to meet cross cultural challenges Compulsive buying behaviors in women: An Empirical pilot study examining self-esteem and social desirability 08/03/2017 Auxilium college, India. International
19 Conference Presenter 10th NASMEI CONFERENCE 2016 an International conference on Marketing The Role of Hedonism, Sociability and Technical convenience as drivers of Customer Engagement among Mobile app users 23/12/2016 Great Lakes International
20 Conference Presenter National Conference on Leveraging Social Media for Success in the 21st Century Society Towards better understanding of M-learning: An application of the extended technology acceptance model (TAM)? 10/12/2016 VIT University National
21 Conference Presenter National Conference On Management and business opportunities in the present competitive scenario Determinants and outcomes of ad intrusiveness and ad attitude ?a review towards digital and social media advertising 03/12/2016 VIT University National
22 Conference Presenter International Conference On Science, Engineering and Technology (SET), VIT Business School, VIT University, India. Antecedents of customer attitude and purchase intention towards private label food brands 07/11/2016 VIT Univesity International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Open Access Publications and Initiatives 4-week Orientation Program on Research Publication Ethics and Research Methodology 27/06/2023 Baba Masthnath University
2 UGC Infonet and Shodhganga 4-week Orientation Program on Research Publication Ethics and Research Methodology 27/06/2023 Baba Masthnath University
3 Open Access Publications and Initiatives 4-week Orientation Program on Research Publication Ethics and Research Methodology 08/06/2023 Baba Masthnath University
4 Developing vision and mission for the startup. Developing Business plan report and pitch desk. 14/12/2022 Christ University
5 Effective Resultants of Review of Literature Researcher's Forum 04/03/2022 SRM (Deemed to be University)
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Efficient and analysis the impact of corporate social responsibility on business performance in India PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A 04-Apr-2023

Additional information

Title of Invention Efficient and analysis the impact of corporate social responsibility on business performance in India
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) PRATIBHA GIRI,DR. MUKESH KUMAR,DR. SHUCHI GUPTA,BABITA JHA,DR. PRASHANT PAREEK,MOHAMMAD IMTIAZ,ANIL KUMAR,SWATI V. DHONDE (KALE),SUMIT KUMAR,DEBORA DHANYA A
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 05-May-2023
Application/Filing Date 04-Apr-2023
IPC Number
Publication Number 202321025384 A
Patent Number 202321025384 A
Field of Invention CSR
2 CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS 20-Aug-2022

Additional information

Title of Invention CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) PRATIBHA GIRI,DEBORA DHANYA A,RANJEET KUMAR MISHRA ,SURBHI SRIVASTAVA,TABASSUM ,TAPAS DAS,SESHANWITA DAS
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 14-Oct-2022
Application/Filing Date 20-Aug-2022
IPC Number
Publication Number 202221047470 A
Patent Number 65167
Field of Invention Finance
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Transformation in Teaching and Learning: An Insight to Modern Education Krupanidhi Degree college National Participant 11/09/2023
2 Data Analytics using R Programming ISBR Business School International Participant 25/07/2023
3 FDP-I CHRIST (Deemed to be University) Institutional Participant 26/06/2023
4 Understanding the task parameters for teaching and assesing English writing skills. Vellore Institue of Technology, Chennai National Participant 08/05/2023
5 Advance data analysis and research methodology Institute for policy research in economics, management and social development (IPREMS) Berhampur National Participant 07/04/2023
6 Systematic Literature Review Nuhianwali Education Society International Participant 20/03/2023
7 Sustainable Teaching Practices-Education 4.0 Sanskriti School of Business National Participant 23/01/2023
8 E-content Development CHRIST (Deemed to be University) NCR Institutional Participant & Presenter 28/11/2022
9 Data Analysis in R using STATCRAFT Jaypee Institute of Information Technology, Noida National Participant 26/11/2022
10 Digital Marketing Geetham University Institutional Participant 12/09/2022
11 Intellectual Property Rights-Patents and Design Process K R Mangalam University National Participant 22/08/2022
12 Managning Interpersonal Relationships through Emotional Intelligence Gitarattan International Business School National Participant 07/07/2022
13 Quality Assurance in Management Education School of Business and Management, Christ (Deemed to be University), Delhi NCR Campus. Institutional Participant 29/06/2022
14 Enhancing teaching and learning: The journey from being good to great CHRIST (Deemed to be University) NCR Institutional Participant 22/06/2022
15 Leveraging the power teaching pedagogy: A through case study method SBM, UNIVERSITY NCR Institutional Participant 20/06/2022
16 7th International Workshop on Research and Methodology Eudoxia Research University International Participant 31/05/2022
17 Meta-Analysis, Bibliometric Analysis and Systematic Literature Review SBM, CHRIST UNIVERSITY NCR Institutional Participant 20/05/2022
18 Online Faculty development programme on Contemporary topics in marketing management IIM, Indore International Participant 01/03/2021
19 Data Science with R CHRIST , NCR Institutional Participant 11/01/2021
20 Orientation Programme CHRIST , NCR Institutional Participant 02/11/2020
21 Advance Research Methods J.C Bose University of science and Technology, International Participant 08/06/2020
22 Analytics using R for data science and Tableau". Jain University International Participant 29/05/2020
23 Social Entrepreneurship KPB Hinduja College of Commerce National Participant 28/05/2020
24 Case writing and Teaching BMS College of Engineering International Participant 11/05/2020
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy
Website Developed by Cloud Business Pages from INI Technologies Pvt Ltd., Kochi, India