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Dr SENTHILMURUGAN P

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 11-Jan-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Indexing Agency Web of Science
Date of Publication 11-Jan-2023
2 A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils 25-Oct-2021 8 / 4 / 287-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN
Title of Article A study on the weak form of Efficiency of Metal & Mining sector in BSE
Name of Journal Natural Volatiles & Essential Oils
Volume No 8
Issue No 4
Page No 287-296
URL https://www.nveo.org/index.php/journal/article/view/168
Indexing Agency Scopus
Date of Publication 25-Oct-2021
3 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
4 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 13-Mar-2021
5 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / 1 / 3309-3313

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 1
Page No 3309-3313
URL https://www.ijitee.org/download/volume-9-issue-1/
Indexing Agency Scopus
Date of Publication 01-Nov-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities 978-0-323-95407-5 May 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SATHISH P,SENTHILMURUGAN P,ANUBHA SRIVASTAVA,SARAVANAN KRISHNAN, ANNA UNIVERSITY ,RAGHVENDRA KUMAR, GIET UNIVERSITY, ODISHA,BALAS V E, AUREL VLAICU UNIVERSITY OF ARAD,ROMANIA
Title of Book Green Blockchain Technology for Sustainable Smart Cities
Title of Book/Chapter/Article/Case Study) Adoption of Blockchain Technology in the Real Estate Sector towards the Improvement of Smart Cities
Month/Year May/2023
ISBN 978-0-323-95407-5
Pages 187 - 198
Publishing Company/Institution Elsevier
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 4th International Rajagiri Management Conference The Effect of Green Marketing Strategies on Brand Perception and Preferences among Indian Gen ?Z? Buyers in the Apparel Sector. 03/04/2023 Rajagiri College of Social Science and Rajagiri Business School International
2 Conference Presenter Emerging research in Business,technology, entrepreneurship and economy for sustainable development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sai Ram Institute of Management studies International
3 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
4 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
5 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
6 Seminar Participant Webinar on National Education Policy (NEP-2020) - A Road Ahead 27/01/2022 Christ University Institutional
7 Conference Presenter Contemporary issues in Advanced Business Management A study on the Weak Form Efficiency of Metals and Mining sector in BSE 18/06/2021 Malla Reddy College of Engineering and Technology International
8 Conference Presenter National Conferences on Recent Advances in Science, Engineering and Management Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry 05/03/2020 Tagore Engineering College National
9 Seminar Participant Step-Up in Quality Higher Education 19/01/2019 Vidya Sagar Women's College National
10 Conference Presenter AIMS International Conference on Management Self- Concept and Self-Care through physical fitness 03/01/2019 SIMS Pune International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Leveraging Digital Media for Business Success "One day National Seminar on "Lean Startup: Innovation and Agility from the Beginning" 21/08/2023 Sri S Ramasamy Naidu Memorial College
2 Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students 17/12/2020 Tagore Engineering College
3 Marketing Strategies in the Turbulent times Webinar 20/07/2020 SA Engineering College, Chennai
4 Emerging Trends in Industry - Marketing strategies in COVID Emerging Trends in Industry - Webinar series 12/07/2020 Tagore Engineering College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Buyers' Purchase Decision of Residential Houses with Reference to Chennai Real Estate Market Dr. N. Mohan Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Christ University Institutional Participant 05/12/2022
2 One Week FDP on Mentoring and Teaching Pedagogy For Classroom Delivery Enhancement Sri Sai Ram Institute of Management Studies International Participant 23/08/2022
3 Faculty Development Program - 1 Centre for Education Beyond Curriculum Institutional Participant 06/07/2022
4 30M Training Christ University Institutional Participant 21/06/2021
5 Online Faculty Development Program on Security Analysis and Portfolio Management SRM Valliammai Engineering College, Chennai National Participant 07/06/2021
6 "Five Days Online Quality Improvement Programme on Professional Development in the New Normal" Christ University Participant 03/05/2021
7 Quality Improvement Program on Hybrid Teaching Staff Development College Participant 02/03/2021
8 5 Days FDP on Emerging Technologies in Transforming Business Models SJB Institute of Technology Regional Participant 24/11/2020
9 Being a Supper Teacher Bannari Amman Institute of Technology National Participant 06/07/2020
10 Teachers' Leadership Quality in Higher Education Sri Sairam Institute of Management International Participant 24/06/2020
11 Orientation Program Christ Demeed to be University Participant 05/08/2019
12 Enhancing Pedagogic Practices, Research and Consultancy Christ University Participant 20/05/2019
13 Creative Pedagogy: Fostering student Creativity and Innovation Indian Institute of Technology, Madras Institutional Participant 27/11/2014
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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