Faculty

Profile

Dr SHIKHA BHAGAT

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation Indian Journal of Marketing 15-Apr-2024 54 / 4 / 60-79

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,M V RAM PRASAD
Title of Article The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation
Name of Journal Indian Journal of Marketing
Volume No 54
Issue No 4
Page No 60-79
URL https://indianjournalofmarketing.com/index.php/ijom/index
Indexing Agency ABDC and SCOPUS
Date of Publication 15-Apr-2024
2 Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy. Theoretical and Practical Research in Economic Fields 29-Mar-2024 15 / 1 / 17-30

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,MALLIKA SANKAR M
Title of Article Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy.
Name of Journal Theoretical and Practical Research in Economic Fields
Volume No 15
Issue No 1
Page No 17-30
URL https://journals.aserspublishing.eu/tpref/index
Indexing Agency Scopus
Date of Publication 29-Mar-2024
3 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Indexing Agency Web of Science and Indian Citation Index
Date of Publication 03-Aug-2023
4 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 01-May-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Indexing Agency Web of Science
Date of Publication 01-May-2023
5 Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing 05-Dec-2020 50 / 12 / 24-39

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI
Title of Article Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies.
Name of Journal Indian Journal of Marketing
Volume No 50
Issue No 12
Page No 24-39
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 05-Dec-2020
6 Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing 08-Sep-2018 48 / 9 / 40-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI
Title of Article Health Drink Analysis:What is Satisfying Consumer's Thirst?
Name of Journal Indian Journal of Marketing
Volume No 48
Issue No 9
Page No 40-54
URL http://indianjournalofmarketing.com/index.php/ijom/search/search
Indexing Agency Scopus
Date of Publication 08-Sep-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,ADITI GUPTA,SAANYA PRANATHI,MICHELLE BINNY,AISHWARYA N,SATHISH P,SHIKHA BHAGAT,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 367 - 387
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
2 Reference book Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices 9781003430735 Jan 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI,RASHMI RAI,MOURADE AZROUR,JAMAL MABROUKI
Title of Book IoT, Machine Learning and Data Analytics for Smart Healthcare
Title of Book/Chapter/Article/Case Study) Analysing the Ascendant Trend of Veganism: A Comprehensive Study on the Shift towards Sustainable Dietary Choices
Month/Year Jan/2024
ISBN 9781003430735
Pages 71 - 84
Publishing Company/Institution CRC press
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Participant Innovation in AI Tools for Effective PR Communication 27/04/2024 Sathyabama Institute of science & Technology National
2 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
3 Conference Moderator/Chair International Conference on Interdisciplinary Engagement and social innovations in Business and Tourism 05/10/2023 Christ University Institutional
4 Seminar Participant Goal Setting 15/09/2023 McGraw Hill Education National
5 Conference Presenter International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? The Impact Of Film Marketing on Genz Viewership: Exploring The Influence Of Marketing Strategies on Genz Audience Engagement? 02/08/2023 SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE International
6 Conference Presenter International Conference "ICRAIBM 2023" titled "Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy" Influence of Animated Advertisements on consumer buying behaviour 02/08/2023 SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE International
7 Seminar Participant Innovative techniques in Digital Media Production 21/07/2023 Sathyabama Institute of Science and Technology International
8 Seminar Participant Innovative Techniques in Digital Media Production 21/07/2023 Sathyabama Institute of Science and Tecjnology International
9 Conference Presenter ICESCE'22 - Second International Conference on "Effectiveness of Social Media and Customer Engagement Customer attitude towards sustainability and its impact on their purchasing decisions 28/02/2023 Kamaraj College, Department of Business Administration, Thoothukusi-628003, Tamil Nadu, India International
10 Seminar Participant Har Ghar Dhyan Session 11/02/2023 Ministry of Culture Govt of India National
11 Seminar Participant Consumer Behaviour 22/12/2022 McGraw Hill National
12 Conference Presenter Emerging research in Business,Technology,Entrepreneurship and economy for sustainable development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 16/12/2022 Sai Ram Institute of Management Studies International
13 Conference Presenter Emerging research in Business,technology, entrepreneurship and economy for sustainable development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sai Ram Institute of Management studies International
14 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship and Economy for Sustainable Development A study on Factors of Brand Credibility that derives Consumer Loyalty in m-wallets industry: Paytm ? A Conceptual Framework 16/12/2022 Sri Sairam Institute of Management Studies International
15 Conference Presenter Emerging Research in Business, Technology, Entrepreneurship, and Economy for Sustainable Development Veganism and Indians- consumers preference, acceptance, adoption and practicing food consumption 06/12/2022 Sai Ram Institute of Management Studies International
16 Seminar Participant At the Tri-junction of Fragility & Vulnerability - The Andaman & Nicobar story 21/10/2022 Christ University Institutional
17 Conference Presenter National conference on "Emerging trends in Business, Economics and social sciences" Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review 07/10/2022 Jyothi Nivas College Autonomous National
18 Seminar Participant Latest trends in Digital Marketing 04/10/2022 Mc Graw Hill National
19 Seminar Participant Empirical Case Based Research 08/04/2021 Christ University Institutional
20 Seminar Participant MATLAB and Optimization Techniques for Researchers 28/11/2020 Christ University Institutional
21 Seminar Participant National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance 13/09/2020 Christ University National
22 Symposium Participant Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 24/08/2020 Christ University National
23 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
24 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
25 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
26 Seminar Participant Work life Balance:Entrepreneuring in Time of Crisis 01/08/2020 Christ University Institutional
27 Symposium Participant International Symposium on current trends in Research and innovation 25/07/2020 Christ University International
28 Seminar Participant Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures 23/07/2020 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A critical analysis on Franchising as a strategy for business growth in Fast Food industry with particular reference of Mc Donalds and Pizza Hut in Delhi(NCR region). Dr Daryab Singh Noida International University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Scaffolding Adult Learning Through Learner-Centered Approach Christ( Deemed to be University) Institutional Participant 01/03/2024
2 International Level Virtual Smartphone photography competition 2k23 Sathyabama Institute of Science and Technology-Department of Visual Communication International Participant 18/11/2023
3 Strategic Plan 2023-2026 Staff Development College and The Centre for Education Beyond Curriculum Institutional Participant 26/06/2023
4 NATIONAL LEVEL ONLINE QUIZ ON ?TRENDS IN DIGITAL SURVEY AND ANALYSIS TOOLS Nesamony Memorial Christian College National Participant 07/03/2023
5 International Level Virtual Smartphone one minute video competition Department of Visual Communication International Participant 18/02/2023
6 Curriculum Design and Revision with specific focus on OBE Staff Development College Institutional Participant 05/12/2022
7 Faculty Development Programme 1-2022 The Centre of Education Beyond Curriculum & IQAC Institutional Participant 06/07/2022
8 RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education Christ(Deemed to be University) Participant 30/05/2022
9 ?The Art of Doing Research? Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia International Participant 12/07/2021
10 Ouriginal 30M Training in association with Teaching Learning Enhancement Cell Institutional Participant 21/06/2021
11 "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING? SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE National Participant 21/06/2021
12 Faculty Development Programme Christ(Deemed to be University) Institutional Participant 16/06/2021
13 Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE National Participant 15/06/2021
14 Hybrid Teaching Christ University Participant 02/03/2021
15 ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? Department of MBA Regional Participant 24/11/2020
16 Statistical Analysis using R School of Business and Management Institutional Participant 13/07/2020
17 Say no to depression Vishwas- Guidance & counselling Center Jain(Deemed to be University) Institutional Participant 11/07/2020
18 Microsoft teams 30 M Training powered by Media studies & IT services Institutional Participant 09/07/2020
19 Being a Super teacher Bannari Amman Institute of Technology National Participant 06/07/2020
20 Quality Improvement Program Christ University Participant 22/04/2020
21 Marketing Analytics Coursera International Participant 14/04/2020
22 Orientation Program Christ University Participant 05/08/2019
23 QIP Christ University Participant 20/05/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 E-Quiz on marketing Successfully attemped the online quiz and secured 80% marks St.Joseph College 14 July 2020
2 Best Paper Award-Influence Of Animated Advertisements On Consumer Buying Behaviour 1st Best Research Paper - STRATEGY AND INNOVATION TRACK for the paper titled-Influence Of Animated Advertisements On Consumer Buying Behaviour SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE 03 August 2023
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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