Faculty

Profile

Dr AISHWARYA N

MBA, MPhil, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market JIMS8M The Journal of Indian Management & Strategy 03-Aug-2023 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Brand centric transmutation: A way to enhance customer's loyalty in fashion retail market
Name of Journal JIMS8M The Journal of Indian Management & Strategy
Volume No 28
Issue No 2
Page No -
URL https://www.indianjournals.com/ijor.aspx?target=ijor:jims8m&volume=28&issue=2&type=toc
Indexing Agency Web of Science and Indian Citation Index
Date of Publication 03-Aug-2023
2 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Indexing Agency Web of Science
Date of Publication 01-May-2022
3 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
4 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 13-Mar-2021
5 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Indexing Agency Scopus
Date of Publication 28-Jan-2020
6 Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) 30-Nov-2019 10 / 11 / 1255-1260

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,SIMRAN THARANI
Title of Article Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City
Name of Journal Indian Journal of Public Health Research and Development (Scopus Indexed)
Volume No 10
Issue No 11
Page No 1255-1260
URL https://www.scopus.com/sourceid/19700188435
Indexing Agency Scopus
Date of Publication 30-Nov-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,ADITI GUPTA,SAANYA PRANATHI,MICHELLE BINNY,AISHWARYA N,SATHISH P,SHIKHA BHAGAT,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Voices of the Future: Generation Z?s Views on AI?s Ethical and Social Impact
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 367 - 387
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
2 Reference book Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,PADMANABHUNI MOHIT SURYA,,AISHWARYA N,SATHISH P,DEEPIKA S R ,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 341 - 352
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
3 Reference book Green Data Centers: A Review of Current Trends and Practices 978-3-031-51997-0 Apr 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N,KINGSTON ANTONYSAMY,SARAVANAN V,MUTHU GOPALA KRISHNAN M,RIM EL KHOURY
Title of Book Technology-Driven Business Innovation, Studies in Systems, Decision and Control
Title of Book/Chapter/Article/Case Study) Green Data Centers: A Review of Current Trends and Practices
Month/Year Apr/2024
ISBN 978-3-031-51997-0
Pages 251 - 264
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
4 Text book Modelling the Intention to Use AI Healthcare chatbot in Indian Context 978-3-031-20429-6 Dec 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN
Title of Book Lecture Notes in Networks and Systems
Title of Book/Chapter/Article/Case Study) Modelling the Intention to Use AI Healthcare chatbot in Indian Context
Month/Year Dec/2022
ISBN 978-3-031-20429-6
Pages
Publishing Company/Institution springer
Indexing Agency Scopus and Indian Citation Index
Level International publisher
5 Text book An Overview of Augmenting AI Application in Healthcare Application 2367-4512 May 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX
Title of Book Computer Networks, Big Data and IoT
Title of Book/Chapter/Article/Case Study) An Overview of Augmenting AI Application in Healthcare Application
Month/Year May/2022
ISBN 2367-4512
Pages
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
6 Reference book Business and Environmental Perspectives of Submarine Cables in Global Market 978-3-030-39444-8 Feb 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) AISHWARYA N
Title of Book Advances in Intelligent Systems and Computing
Title of Book/Chapter/Article/Case Study) Business and Environmental Perspectives of Submarine Cables in Global Market
Month/Year Feb/2020
ISBN 978-3-030-39444-8
Pages 392 - 399
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Marketing Conference (iMarC III) Strategic Insights: Exploring varied crisis management approaches in dynamic challenges 30/01/2024 Indian Institute of Management Shillong International
2 Conference Presenter The 4th International Conference on Business and Technology Green Data Centers: A review of current trends and practices 01/11/2023 EuroMid Academy of Business and Technology International
3 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Presented Paper Titled: Beyond Humor: How Memes Shape Brand Associations and Drive Purchase Choices 01/11/2023 EuroMid Academy of Business and Technology International
4 Conference Presenter The 4th International Conference on Business and Technology (ICBT?2023) Voices of the Future: Generation Z's Views on AI's Ethical and Social Impact 01/11/2023 EuroMid Academy of Business and Technology International
5 Conference Presenter International Conference on Interdisciplinary Engagement and Social Innovations in Business and Tourism From Linear to Circular: Transforming Industries through Sustainable Practices and Circular Economy Drivers 05/10/2023 Christ University International
6 Conference Keynote Speaker TITAN 2023 Blockchain Management 11/09/2023 Mangayarkarasi College of Arts and Science for Women Regional
7 Conference Presenter ICRAIBM 2023 ?Digital Supply Chain Twin: Exploring limits and expanding horizons? 02/08/2023 Jain University International
8 Conference Presenter ICTO CONFERENCE-future of research in IS in the MENA region ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s 07/07/2023 ICTO International
9 Conference Presenter ICICE Art Film Consumption in India - An Analysis of business reform and market preference 27/04/2023 CARE College of Engineering International
10 Conference Presenter ICESCE Evaluating the impacts of Consumer's Perception of Influencer's Authenticity on Consumer buying behaviour and Brand image 28/02/2023 Kamaraj College International
11 Conference Presenter ICESCE Understanding In-Film branding and Co-branding in global context 28/02/2023 Kamaraj College International
12 Conference Presenter 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022) Modelling the intenion to use AI Healtch Care Chatbots in Indian Context 02/09/2022 ICETIS International
13 Conference Presenter International Conference on Emerging Technologies and Intelligent Systems Modeling the Intention to use AI Healthcare Chatbots in Indian Context 02/09/2022 ICETIS International
14 Conference Presenter IEEE - International conference on Computer Networks, Big Data and IoT An Overview of Augmenting AI Application in Healthcare 09/12/2021 CARE college of Engineering International
15 Conference Presenter ICCBI An overview of Augmenting AI application in Health Care 08/12/2021 CARE Engineering College International
16 Conference Participant DigiXMar 25/09/2021 Jain University International
17 Conference Presenter How Disruptive Chains can shape Sustainable Business models Dark Humour and its implications on the interpersonal relations in Indian Organizations 29/07/2021 FISAT Business School International
18 Seminar Participant Research Methodology 01/06/2021 AMET International
19 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
20 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
21 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
22 Conference Presenter Trends & Innovations In Management And Entrepreneurship HR Green Initiatives For Sustainable Development 24/04/2020 Unique Research & Consultancy Services International
23 Conference Presenter Trends & Innovations In Management And Entrepreneurship Impact And Effectiveness Of Youtube Branding In Bangalore City 24/04/2020 Unique Research & Consultancy Services International
24 Conference Presenter "Information to Knowledge to Wisdom - Multidisciplinary approach to research" Can Menstrual cups become an alternative to sanitary napkins- A critical analysis among women in Bangalore city 29/03/2019 Dayananda Sagar Business Academy International
25 Conference Presenter International Conference on Innovations in Business and Management Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district 01/02/2019 The American College International
26 Conference Presenter Contemporary issues of Commerce, Management and IT Competency mapping - A Strategic HR tool in globalized era 04/03/2017 Managayarkarasi Group of Institutions International
27 Seminar Presenter New Dimensions of Management in the Globalized Era Competency Mapping 30/03/2016 Madurai Kamaraj University National
28 Seminar Presenter ICT in Education and Research : Innovations, Trends and Issues E-Competencies of the digital age teachers 11/03/2016 ST.Charles college of Education International
29 Conference Presenter ICCBRCC HR Green Initiatives for Sustainable development 09/03/2016 Department of Commerce, Periyar University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Academic Interface with Industrial Practioners Jain College International Invited Resource Person/Trainer 01/01/2024
2 Soft Skills Training for Professional Sucess Periyar University National Invited Resource Person/Trainer 15/09/2023
3 Blockchain Essentials IBM International Participant 01/08/2022
4 Google Analytics : Foundations Coursera International Participant 01/02/2022
5 Creating Dynamic Dashboards Skill Nation International Participant 19/10/2021
6 Tableau Fundamentals tableau International Participant 17/10/2021
7 Information and cyber security AICTE National Participant 12/07/2021
8 Research paper writing and Introduction to Econometrics and SPSS Sri Bhagawan Mahaveer Jain College National Participant 15/06/2021
9 Techniques of writing research paper and its publication. National Participant 01/07/2020
10 Nurturing Creativity and Innovation through Digital Learning Platforms RJS INSTITUTE OF MANAGEMENT STUDIES International Participant 25/06/2020
11 Teacher's Leadership Quality in Higher Education International Participant 24/06/2020
12 IT Security: Defense against the digital dark arts Coursera International Participant 15/04/2020
13 HR Analytics National Participant 26/08/2019
14 HR Analytics Don Bosco Institute of Technology National Participant 26/08/2019
15 Emotional Intelligence MHRD, India National Participant 01/05/2019
16 Recent trends in Financial Statements- IAS & IFRS requirements Mangayarkarasi College of Arts and Science for Women International Participant 19/01/2019
17 Emotional Intelligence NPTEL National Participant 01/01/2019
18 Knowledge Management MHRD, India National Participant 06/08/2018
19 Artificial Intelligence Chatbots for Business CHRIST National Participant 28/07/2018
20 FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University Participant 21/05/2018
21 Academic Strategic Plan Christ University Institutional Participant 14/05/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 UGC - National Eligibility Test (NET) Eligibility for Assistant Professor in Management University Grants Commission, National Educational Testing Bureau, New Delhi 25 March 2013
2 Certificate of Completion Blockchain and Bitcoin fundamentals Udemy 21 July 2018
3 Topper In Knowledge Management NPTEL Course Topper 1 % in Online certification course - Knowledge management, conducted by National Programme on Technology Enhanced Learning (NPTEL) MHRD, India 24 October 2018
Sl.No. Faculties Theme of Consultancy Type
1 AARTHY C,AISHWARYA N,JOHN PAUL RAJ V,SUMATHI A Design and Delivery of a Soft skills Development Program Paid
Sl.No. Applicants Title Date Published

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