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Dr JACOB JOSEPH K

MA, MBA, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Impact of Humour in advertising: A study based on Zoo-Zoo advertisement of Vodafone Global Journal of Management and Entrepreneurship Biannual 04/04/2014
2 Making Sense of Hopla The Sunday Indian -
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 WOW Skin Science: strategic adaptation for responsible advertising Emerald Emerging Markets Case Studies 27-Aug-2024 14 / 3 / -

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,MAYANK JAIN
Title of Article WOW Skin Science: strategic adaptation for responsible advertising
Name of Journal Emerald Emerging Markets Case Studies
Volume No 14
Issue No 3
Page No -
URL https://www.scopus.com/sourceid/21100942398
Indexing Agency Scopus
Date of Publication 27-Aug-2024
2 Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles Indonesian Journal of Electrical Engineering and Computer Science 11-Jun-2024 35 / 1 / 292-300

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JEEVANANDA S,JACOB JOSEPH K,SABA FATMA
Title of Article Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles
Name of Journal Indonesian Journal of Electrical Engineering and Computer Science
Volume No 35
Issue No 1
Page No 292-300
URL https://ijeecs.iaescore.com/
Indexing Agency Scopus
Date of Publication 11-Jun-2024
3 A Systematic Review of Green Apparel Manufacturing Environmental Research, Engineering and Management 22-Dec-2023 4 / 1 / 124-133

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K
Title of Article A Systematic Review of Green Apparel Manufacturing
Name of Journal Environmental Research, Engineering and Management
Volume No 4
Issue No 1
Page No 124-133
URL https://erem.ktu.lt/index.php/erem/article/view/34368
Indexing Agency Scopus
Date of Publication 22-Dec-2023
4 Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry The Scientific Temper 10-May-2023 14 / 2 / 294-302

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K
Title of Article Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry
Name of Journal The Scientific Temper
Volume No 14
Issue No 2
Page No 294-302
URL https://scientifictemper.com/index.php/tst/article/view/380
Indexing Agency Web of Science
Date of Publication 10-May-2023
5 Influencer Marketing and Consumer Behaviour: A Systematic Literature Review Vision 21-Aug-2022 / / 1-20

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K,ASWATHI K V
Title of Article Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
Name of Journal Vision
Volume No
Issue No
Page No 1-20
URL https://journals.sagepub.com/home/vis
Indexing Agency Scopus
Date of Publication 21-Aug-2022
6 Customer Engagement ? A Literature Review Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi 01-Oct-2021 54 / 10 / 487-499

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JACOB JOSEPH K
Title of Article Customer Engagement ? A Literature Review
Name of Journal Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi
Volume No 54
Issue No 10
Page No 487-499
URL https://tianjindaxuexuebao.com/0493-2137-tju-v54-i10/
Indexing Agency Scopus
Date of Publication 01-Oct-2021
7 Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru Journal of Advnced Research in Dynamical & Control Systems 18-Dec-2019 12 / 01 / 715-721

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) JACOB JOSEPH K,N. ANANTHA PADMANABHA
Title of Article Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru
Name of Journal Journal of Advnced Research in Dynamical & Control Systems
Volume No 12
Issue No 01
Page No 715-721
URL https://www.scopus.com/sourceid/20500195215
Indexing Agency Scopus
Date of Publication 18-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Manta Ray Foraging Optimizer with Deep Learning based Malicious Activity Detection for Privacy Protection in Social Networks 979-835038465-9 Jun 2024

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) JEEVANANDA S,JACOB JOSEPH K
Title of Book TEMSCON-ASPAC 2023
Title of Book/Chapter/Article/Case Study) Manta Ray Foraging Optimizer with Deep Learning based Malicious Activity Detection for Privacy Protection in Social Networks
Month/Year Jun/2024
ISBN 979-835038465-9
Pages
Publishing Company/Institution Institute of Electrical and Electronics Engineers
Indexing Agency Scopus
Level International publisher
2 Reference book A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts 9798369327548 Jun 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,JACOB JOSEPH K,ELANGOVAN N,THEODORE K. TARNANIDIS,NIKOLAOS SKLAVOUNOS
Title of Book New Trends in Marketing and Consumer Science
Title of Book/Chapter/Article/Case Study) A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
Month/Year Jun/2024
ISBN 9798369327548
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Business Intelligence and Data Analytics (BIDA 2024) titled Prioritisation of Challenges in OTT Video Platforms: A Multi-Criteria Decision Making Approach 06/04/2024 RV Institute of Management (RVIM) International
2 Conference Presenter BIDA 2024 Prioritisation of challenges in OTT Video Platforms: A multi-Criteria Decision Making Approach 06/04/2024 RV Institute of Management International
3 Seminar Presenter Meedia Meet 2023 Securing the Future: OTT Platform Strategies for Sustainable Growth 07/09/2023 Christ University International
4 Conference Presenter International Conference on ESG Current Trends and Challenges in Green Apparel Supply Chain Management 27/06/2023 Ramaiah Instute of Management International
5 Conference Presenter 4th International Conference on ?Innovation, Technology and Sustainability: Shaping the future of Business and Society Trust and Privacy in Social Media 16/03/2023 Welingkar Institute of Management Development and Research (WeSchool), Bengaluru International
6 Conference Presenter First international Conference on Trade openness, Economic Development and Economic Sustainability Privacy research: Knowledge and drive 07/03/2023 KUSOM International
7 Conference Presenter International Conference on Emerging Trends in Business & Management Determinants of customer churn in the over-the-top video platforms: A conceptual Model 24/02/2023 SSN School of Management International
8 Conference Presenter International Conference on Emerging Trends in Business & Management Determinants of Customer Churn in the Over-the-top video platforms: A Conceptual Model 24/02/2023 SSN School of Management International
9 Conference Presenter The International Conference on the Impact of Covid-19 on the Economy and Society 10-12 October 2022 Social media influencers? Covid 19 awareness campaigns-effect on brand awareness: A conceptual study 10/10/2022 The OCCI Research Chair for Economic Studies, Humanities Research Center, Sultan Qaboos University, Muscat International
10 Conference Keynote Speaker Virtual National Marketing Conference Marketing Paradigm, Post COVID- 19 20/01/2022 Christ University National
11 Conference Presenter Le novit? 2K21 Innovative Management Practices Post Covid- Trends & Challenges 21/10/2021 Musaliar Institute of Management, Pathanamthitta International
12 Conference Presenter International Conference The role of Home Influencers on Consumer Purchase Intentions during Global Pandemic: A uses and Gratification Approach, mediating effects of consumer Engagements 06/08/2021 Christ University International
13 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective? by Dr Paul Hong 28/08/2020 Christ University International
14 Conference Presenter ICEMBM 2019 (Emerging Trends in Modern Business and Management ) Emotional Intelligence of Women, IT Professionals in Bangalore 01/03/2019 SASTRA Deemed to be University International
15 Conference Moderator/Chair International Conference on changing Business Landascape 06/02/2019 Christ University International
16 Seminar Presenter Seminar on Emerging Trends in Business Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups 22/02/2018 Christ University Institutional
17 Seminar Presenter Seminar on Emerging Trends in Business Customer Perception and Preference towards Online Grocery Shopping 22/02/2018 Christ University Institutional
18 Conference Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty 19/02/2018 Christ University National
19 Seminar Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City 19/02/2018 Christ University National
20 Conference Moderator/Chair International Conferrence on Emerging Trends in BUsiness 16/02/2017 Christ University International
21 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores 16/02/2017 Christ University International
22 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness Potential of electric Vehicles in Indian Markets 16/02/2017 Christ University International
23 Conference Presenter Conferrence on Emerging Trends in BUsiness The impact of Green marketing on consumer buying Behaviour in Automobile sector 16/02/2017 Christ University International
24 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer Satisfaction in the retail chain 16/02/2017 Christ University International
25 Presenter Conferrence on Emerging Trends in BUsiness Impact of Flash Sale promotions on millenials with reference to Snap Fitness 16/02/2017 Christ University International
26 Conference Presenter International Conference on Emerging Trends in Business 2017 (ICETB 2017) A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores 16/02/2017 Christ University International
27 Seminar Presenter International Conferences on Management Challenges and Trends in the Digital Era Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores 17/01/2017 Narsee Monjee Institute of management Studies International
28 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur 16/02/2016 Christ University International
29 Seminar Presenter Administration ,Cluster Level - Christ University Regional
30 Seminar Presenter Customer Perception Towards Puma - Christ University National
31 Seminar Presenter Customer Satisfaction in the Banking Industry: The International Bank of Quatar - Christ University National
32 Seminar Presenter Impact of branch of study of college students on their Entrepreneur skills- An empirical study - Christ University National
33 Conference Presenter Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman - Christ University National
34 Conference Presenter Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman - Christ University National
35 Conference Presenter A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu - Christ University International
36 Seminar Presenter Impact of Experimental Marketing Vs Conventional Marketing - Christ University National
37 Seminar Presenter Impact of Referral Marketing on the small and Medium Scale firms in Bangalore - Christ University National
38 Seminar Presenter Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore - Christ University National
39 Participant D'Forum 2010-Envisioining Indian Management Though - CUIM, Kengeri Campus Regional
40 Conference Presenter Microfinance in India: A Retrospect - Christ University Institutional
41 Seminar Presenter EMERGENCE OF VIRAL MARKETING - Christ University National
42 Seminar Presenter RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES - Christ University National
43 Participant Contomporary Research Methods in Management - CU Academic Staff College and Department of Management Studies Institutional
44 Seminar Presenter Performance management in Indian Retail Sector - Christ University National
45 Conference Presenter Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd - Christ University National
46 Conference Presenter Emergence of retailing - Christ University National
47 Conference Presenter Crisis Leadership-A trigger for change - Christ University International
48 Participant Worshop on paper writing - IIT Madras National
49 Seminar Presenter The impact of workload and autonomy on personal effectiveness of college teachers of higher education. - Christ University National
50 Conference Presenter Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu. - Christ University National
51 Conference Presenter Factors Influencing Customer decision in purchasing residential property in Bengaluru. - Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Opportunities and challenges of Rural Marketing in India Guest Talk 19/12/2022 Jayaraj Annapakiam College for Women
2 Empathy and active Listening 09/04/2021 RNS Global University
3 The New Normal Marketing 01/08/2020 TIPS School of Management
4 Empathy, active listening and commitment Faculty Development programme 20/05/2015 Christ Central School Tiruvalla, Kerala
5 Marketing Policy and Management: An Overview Seminar on Strtergic Management 17/03/2014 Saintgits College of Applied Sciences
6 Empathy and active listening Seminar for students ( Invited Talks) 09/07/2013 Osteen College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Expectation and Perceptive Performance Difference of Service Delivery by Organised Retail Stores in Bengaluru- An Analysis Dr Vikas Sharma NIMS University
Sl.No. Title Name of Student Institution Month Year
1 Persuasive Effect of Influencer Post on Consumer Buying Behavior of Cosmetic Brands ASWATHI K V Christ University January 2023
2 . SUJAY C Christ University July 2023
3 IMPACT OF GREEN MANUFACTURING ON APPAREL MANUFACTURING INDUSTRY SWETA JAIN Christ University May 2019
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Institutional Pressures on ICT adoption among small and medium enterprises in Bengaluru JACOB JOSEPH K Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Demystifying AI and Case Study writing for Business Educators School of Business and Management(MBA) Institutional Participant 01/06/2024
2 Design The Thinking Workshop School of Design Thinking National Participant 08/01/2024
3 Faculty Development Programme 2023 SBM Institutional Participant & Presenter 19/06/2023
4 QIP CHRIST University Participant 02/03/2021
5 webinar NIDM International Participant 20/09/2020
6 webinar Institutional Participant 09/07/2020
7 webinar Institutional Participant 30/06/2020
8 QIP Academic Staff College Participant 22/04/2020
9 Coursera Coursera International Participant 01/04/2020
10 FDP- Innovative Teaching Pedagogy TIPS School of Management Institutional Invited Resource Person/Trainer 04/01/2020
11 Guest lecture Series TIPS School of Management Invited Resource Person/Trainer 24/08/2019
12 Skillful Interpersonal Communication At Work ICFAI Business School National Participant 29/07/2019
13 Rubrics Intergration in Class Rooms Media Studies and IT Services Institutional Participant 19/06/2019
14 FDP Christ Academy Institute of Advanced Studies, Bangalore Institutional Invited Resource Person/Trainer 17/06/2019
15 Developing Academic Ecosystem: Pedagogic Practices and Research Culture Academic Staff College Participant 20/05/2019
16 Principles of Operations Management ICFAI Business School National Participant 08/04/2019
17 Google Classroom CHRIST (Deemed to be University) Institutional Participant 16/11/2018
18 21st Century Professional Development Skills CHRIST (Deemed to be University) Participant 19/05/2018
19 Commodity Market-Current Trends and Challenges Dept. of Management Studies Institutional Participant 08/12/2017
20 Faculty Knowledge programme IBS National Participant 21/07/2017
21 Case base Teaching,writing and Publication Christ Institute of Management, Lavasa, Pune National Participant 15/07/2017
22 Teaching,learning and evaluation CU Academic Staff College Participant 22/05/2017
23 Leadership CSA Christ university Presenter 17/05/2017
24 Research, publication, Writing paper, and Project Proposal. CU-Academic Staff College Institutional Organiser & Presenter 23/09/2016
25 Workshop on case writing IIT Madras National - 12/09/2015
26 Worshop on Proposal Writing Skills IIT Madras National - 12/09/2015
27 Integrating quality into mangement education through Research CU Academic staff college - 14/04/2015
28 Two Days worshop on Case writing School of Management, Sri Krishna Instutions, Coimbatore National - 06/02/2015
29 Contemporary Research Methods in Management CU-Academic Staff college and Department of Management Studies - 17/03/2014
30 SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT Christ University National - 20/12/2013
31 FDP Deanary of Commerce and Management Institutional - 01/10/2013
32 Leadership Simulation Workshop Paradigm Knowledge Solutions Regional - 18/03/2013
33 Workshop- When your Brand is your Business- B2B Branding We school, Bangalore /Hans Seidel Germany/ FICCI National - 13/11/2009
34 Workshop-Research Methodology and Project Guidance St. Claret College, Bangalore-13 National - 25/02/2009
35 Research Business Techniques Department of Management Studies, Christ university,Bangalore Institutional - -
36 Workshop on Publication and getting published Christ University, bangalore Institutional - -
37 Effective Speaking Christ University , Bangalore Institutional - -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Coursera Crafting an effective writer (Statement of accomplishment with distincton English Department, MT.Sanjacinto College August 2014
2 Life Time Achievrment Award, Mayas Academic Excellence Awards Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals 22 December 2019
3 Life Time Achievement Award CHRIST University 31 December 2019
4 Member of BOS Member of Board of Studies in Department of Management at St. Claret's College Autonomous for the Academic year 2024-25 to 2026-27 St. Claret College Autonomous 31 August 2024
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

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