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Dr GEETHA R

MA, MBA, PGDDSBA, MPhil, PhD
ASSOCIATE PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Stimulants and deterrents determining the consumer behavior towards the purchase of protection policies of leading insurance companies in India Journal of Advanced Research in Dynamical and Control Systems 13-Aug-2019 11 / 06-Special Issue / 509-517

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GEETHA R,HARSHITH
Title of Article Stimulants and deterrents determining the consumer behavior towards the purchase of protection policies of leading insurance companies in India
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 06-Special Issue
Page No 509-517
URL https://www.jardcs.org/abstract.php?id=1301
Indexing Agency Scopus
Date of Publication 13-Aug-2019
2 Implications of Perceived Benefits and Snags on Consumer Attitude towards Insurance Policies International Journal of Recent Technology and Engineering (IJRTE) 01-Jul-2019 8 / 2S7 / 396-399

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GEETHA R,BINDHU A R
Title of Article Implications of Perceived Benefits and Snags on Consumer Attitude towards Insurance Policies
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 2S7
Page No 396-399
URL file:///C:/Users/Geetha%20R/Desktop/Accreditation%20Requirements/B10730782S719.pdf
Indexing Agency Scopus
Date of Publication 01-Jul-2019
3 Organizational Elements Contributing to the Marketing Agility of a Firm International Journal of Recent Technology and Engineering (IJRTE) 01-Jul-2019 8 / 2S7 / 400-404

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GEETHA R,DIVYA REKHA
Title of Article Organizational Elements Contributing to the Marketing Agility of a Firm
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 2S7
Page No 400-404
URL https://www.ijrte.org/wp-content/uploads/papers/v8i2S7/B10740782S719.pdf
Indexing Agency Scopus
Date of Publication 01-Jul-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 3rd E-Conference Societal Complexity Amsterdam International Conference on Methodology of Societal Complexity Impact of COVID-19 Pandemic on Leading NSE Listed Pharmaceutical Stocks in India 10/05/2022 International Research Society on Methodology of Societal Complexity Amsterdam, The Netherlands, Europe International
2 Conference Presenter International Conference on Sustainable Development organized by IITR Cognitive Technologies: A Sustainable Solution to address the Mental Well-being needs of Age-diverse Workforce 09/04/2022 IIT Roorkee International
3 Seminar Organizer one Week Online Faculty Orientation Program on MBA First Semester Courses 01/02/2021 BoS- VTU Belagavi Regional
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 A Research Journey Orientation Program PhD-2022 15/05/2022 ISBR
2 Implications of Human Resource Analytics on Organizations Workshop on Implications of HR Analytics on Organizations 12/02/2022 SJC Institute of Technology
3 Excellence through Best Practices 75 Events for 75th Year of Independence 06/01/2022 IFIM
4 Systematic Approach to Literature Review FDP on Systematic Approach to Academic Research 21/09/2021 Kristu Jayanti College
5 Analytical Tools for HR RUSA funded 3rd Refresher Course in Commerce (Online) 21/09/2021 UGC-HRDC, University of Mysore -(RUSA funded 3rd RC in Commerce)
6 Quality of Education Post COVID Talentia 2021 Inter-Collegiate Commerce Fest 16/07/2021 GSS Jain College for Women , Chennai
7 Outcome based Teaching, Learning and Evaluation (for Faculty Members of SJIHMCT) Faculty Orientation Program 08/07/2021 St: Joseph's Institute of Hotel Management & Catering Technology, Palai, (SJIHMCT)
8 Faculty Orientation Program for VTU and affiliated college faculty members on Human Resource Management Course faculty orientation for Second Semester MBA courses 14/06/2021 VTU- Board of Studies
9 Research Made Easy ?Tips, Tools & Technologies Writing Review of Literature Writing a Literature Review International Faculty Development Program 19/05/2020 St. Mira's College for Women Pune Maharashtra
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Socio-Economic Conditions of Silk Reeling and Twisting Workers in Bangalore Rural District Dr. P A Mathew, Christ College, Bangalroe Madurai Kamaraj University
2 E-HRM Practices and its Effectiveness on Organizational Performance: A Study of Select Automobile Component Manufacturers DR. Aisha M Sheriff University of Mysore
Sl.No. Title Name of Student Institution Month Year
1 A Study On Evaluation Of Learning And Development Practices with special reference to Food And Beverage Industry in Karnataka. Veena Rani K VTU, Belagavi
2 An Impact of Women Empowerment Schemes-A Study with Special Reference to Stree Shakthi Schemes in Karnataka Varsha P S VTU, Belagavi
3 Impact of Organized Retail on Unorganized Retail Sector with special reference to retail outlets in Bangalore region Prof. Arul Jyothi VTU, Belagavi
4 Neuro - Experiment In Entrepreneurial Choice Making Col Dr Jyotirmaya Satpathy Srinivas University Mangalore
5 Employee Engagement in Higher Education Sector: A Comparative Analysis of Government and Private Institutions in Bangalore Madhavi Latha CMR University
6 Spirituality And Management (Tentative) Spirituality And Management VTU, Belagavi December 2021
7 Mindful Employee Engagement: A Key To Organisation Success MANISH ARORA VTU, Belagavi December 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Orientation Program Staff Development College, Christ University Participant 16/05/2022
2 Induction Program Staff Development College, Christ University Participant 07/04/2022
3 UHV Online Workshop on Inculcating Universal Human Values in Technical Education All India Council for Technical Education(AICTE) National Participant 28/07/2020
4 FDP on "Cyber Security AICTE Training And Learning (ATAL) Academy, Trivandrum & NPTI National Participant 02/12/2019
5 Cognitive Behavioral Therapy Practitioner Achology Academy Scotland on Udemy International Participant 01/07/2019
6 100% Official NLP Practitioner (Assoc) Cert iGNLP? / ABNLP Matthew Barnett, HeadgearLabs? Personal & Professional Development on Udemy International Participant 25/06/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Acknowledged among op 10% of Authors on SSRN by all-time downloads. Acknowledged among op 10% of Authors on SSRN by all-time downloads.21781 rank out of 6,50,000 authors based on 3211 paper downloads Elsevier(SSRN) 14 April 2022
2 Certificate of Excellence at ICSD-2022 A research paper on - Cognitive Technologies: A Sustainable Solution to Address the Mental Wellbeing Needs of Age Diverse Groups IIT Roorkee 10 April 2022
3 Bharat Education Excellence Award- 2021 Kalpa Acharya All India level Bharat Education Excellence Award under Kalpa Acharya Category was conferred for exemplary contribution to the field of research Brainovision 05 September 2021
4 VDM India on the Move Silver Jubilee Award VDM India on the Move Silver Jubilee Award was conferred in appreciation of contribution to the field of Business and Management VDM India on the Move 07 April 2019
5 Exceptional Contribution as primary evaluator of Toycathon 2021 Ministry of Education's Innovation Cell, Govt. of India conferred a certificate for Exceptional Contribution as primary evaluator of Toycathon 2021 Ministry of Education's Innovation Cell, GOI 11 February 2021
Sl.No. Faculties Theme of Consultancy Type
1 GEETHA R Business Development Consultancy and Event Management Consultancy Paid
Sl.No. Applicants Title Date Published

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