Faculty

Profile

NAGENDRA B V

MSc, , MBA, PGDBA
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
Others MBA Reva University 2020
Others PGDBA Reva University 2018
PG MSc University of Mysore 1994
Degree BSc University of Mysore 1992
PhD Pursuing (2019) CHRIST (Deemed to be University) 0
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 17 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No 17
Issue No 04
Page No
URL https://www.scopus.com/sourceid/19700170105
Date of Publication 02-Dec-2019
2 Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis Banks and Bank Systems 27-Feb-2019 14 / 01 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DIVAKAR G M,JEEVANANDA S,SIVAKANTHA SETTY,NAGENDRA B V
Title of Article Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis
Name of Journal Banks and Bank Systems
Volume No 14
Issue No 01
Page No
URL https://www.scopus.com/sourceid/21100407655
Date of Publication 27-Feb-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,NAGENDRA B V
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 137
Publishing Company/Institution Emerald Publishing
Level International publisher
2 Conference Proceedings Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,NAGENDRA B V
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Selling the Past: The Impact of Brand Heritage on Customer Perceived Value
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 34
Publishing Company/Institution Emerald Publishing
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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