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Dr SUNITA KUMAR

PGDBM, MA, MPhil, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Magadh University 2016
MPhil MPhil Christ University 2012
Others MA Christ University 2010
Others BEd Bangalore University 2007
Others Diploma TATA InfoTech 2001
PG PGDBM Sringeri Institute of Management 1998
Degree BA Banaras Hindu University 1995
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Date of Publication 01-Jul-2019
2 Co-Creation A New Method Of Building Brand Loyalty & Innovation International Journal of Management 30-Nov-2018 9 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR,MEGHA KANDOISUNITA KUMAR
Title of Article Co-Creation A New Method Of Building Brand Loyalty & Innovation
Name of Journal International Journal of Management
Volume No 9
Issue No 6
Page No
URL https://www.iaeme.com/MasterAdmin/uploadfolder/IJM_09_06_002-2/IJM_09_06_002-2.pdf
Date of Publication 30-Nov-2018
3 Product Adaptation in International Market Advances in Economics and Business Management(AEBM) 01-Jun-2018 5 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR,MEGHA KANDOISUNITA KUMAR
Title of Article Product Adaptation in International Market
Name of Journal Advances in Economics and Business Management(AEBM)
Volume No 5
Issue No 4
Page No
URL www.krishisanskriti.org/publication.html
Date of Publication 01-Jun-2018
4 Influence of Product Placements in Films and Television on Consumers Brand Awareness Archives of Business Research 28-Feb-2017 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Influence of Product Placements in Films and Television on Consumers Brand Awareness
Name of Journal Archives of Business Research
Volume No
Issue No
Page No
URL http://scholarpublishing.org/index.php/ABR/article/view/2747
Date of Publication 28-Feb-2017
5 Innovation and Brand Building through co-creation 22-Feb-2017 2 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Innovation and Brand Building through co-creation
Name of Journal
Volume No 2
Issue No 4
Page No
URL
Date of Publication 22-Feb-2017
6 Representation of Women in Advertisements International Journal of Advanced Scientific Technologies in Engineering an d Management Science 27-Jan-2017 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNIA KUMAR
Title of Article Representation of Women in Advertisements
Name of Journal International Journal of Advanced Scientific Technologies in Engineering an d Management Science
Volume No 3
Issue No 1
Page No
URL http://www.ijastems.org/past-issue/
Date of Publication 27-Jan-2017
7 Shock Advertising and its Impact on the Younger Generation Advances in Economics and Business Management 01-Jul-2016 3 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Shock Advertising and its Impact on the Younger Generation
Name of Journal Advances in Economics and Business Management
Volume No 3
Issue No 6
Page No
URL www.krishisanskriti.org/publication.html
Date of Publication 01-Jul-2016
8 Neuromarketing: The New Science of Advertising Universal Journal of Management 01-Dec-2015 3 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Neuromarketing: The New Science of Advertising
Name of Journal Universal Journal of Management
Volume No 3
Issue No 12
Page No
URL http://www.hrpub.org
Date of Publication 01-Dec-2015
9 Influence of Technology on online Shopping behaviour and Brand Loyalty Advances in Economics and Business Management 01-Jun-2015 2 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Influence of Technology on online Shopping behaviour and Brand Loyalty
Name of Journal Advances in Economics and Business Management
Volume No 2
Issue No 10
Page No
URL www.krishisanskriti.org/aebm.html
Date of Publication 01-Jun-2015
10 A Study on Consumer Perception Regarding Private Label Branding in India Branding in India European Journal of Business and Management 01-May-2015 7 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article A Study on Consumer Perception Regarding Private Label Branding in India Branding in India
Name of Journal European Journal of Business and Management
Volume No 7
Issue No 10
Page No
URL www.iiste.org
Date of Publication 01-May-2015
11 ATM Usage Price in India IUP publication 15-Aug-2014 XIII / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article ATM Usage Price in India
Name of Journal IUP publication
Volume No XIII
Issue No 3
Page No
URL
Date of Publication 15-Aug-2014
12 Brand Consolidation for Market Positioning Anukriti 01-Jul-2014 4 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Brand Consolidation for Market Positioning
Name of Journal Anukriti
Volume No 4
Issue No 5
Page No
URL
Date of Publication 01-Jul-2014
13 The Role of Major-Sport event Cricket with Respect to Consumer Perception and Attitude towards Ambush Marketing International Journal of Business and Management Invention 01-Oct-2013 2 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR AND VIJAY AGAWANE
Title of Article The Role of Major-Sport event Cricket with Respect to Consumer Perception and Attitude towards Ambush Marketing
Name of Journal International Journal of Business and Management Invention
Volume No 2
Issue No 10
Page No
URL www.ijbmi.org
Date of Publication 01-Oct-2013
14 The Impact of Television Advertisement on Children in the process of Family purchase decision International Juornal of Marketing and Technology 07-Jul-2013 3 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article The Impact of Television Advertisement on Children in the process of Family purchase decision
Name of Journal International Juornal of Marketing and Technology
Volume No 3
Issue No 7
Page No
URL http://www.ijmra.us/2013ijmt_july.php
Date of Publication 07-Jul-2013
15 Children Influence in the Process of Family Purchase Decision for High, Low and Child centric Products Researchers world- Journal of Arts, science and Commerce 01-Jul-2013 4 / 3(1) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Children Influence in the Process of Family Purchase Decision for High, Low and Child centric Products
Name of Journal Researchers world- Journal of Arts, science and Commerce
Volume No 4
Issue No 3(1)
Page No
URL http://www.researchersworld.com
Date of Publication 01-Jul-2013
16 Influence of electronic word of mouth High value product's purchase decision Zenith International Journal of Business Economics & Management Research 01-Jan-2013 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Influence of electronic word of mouth High value product's purchase decision
Name of Journal Zenith International Journal of Business Economics & Management Research
Volume No 3
Issue No 1
Page No
URL www.zenithresearch.org.in
Date of Publication 01-Jan-2013
17 Degree of Children Influence on Parents Buying Decision Process European Journal of Business and Management 23-Nov-2012 4 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUNITA KUMAR
Title of Article Degree of Children Influence on Parents Buying Decision Process
Name of Journal European Journal of Business and Management
Volume No 4
Issue No 12
Page No
URL www.iiste.org
Date of Publication 23-Nov-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Conference Proceedings Business Analytics and Intelligence 2018 (ICBAI-2018) Enterprise Anomaly detection in Cloud environment 978-93-86768-21-6 Dec-2018

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR,MUTHU MATHIRAJAN,SUNITA KUMAR
Title of Book Business Analytics and Intelligence 2018 (ICBAI-2018)
Title of Book/Chapter/Article/Case Study) Enterprise Anomaly detection in Cloud environment
Month/Year Dec/2018
ISBN 978-93-86768-21-6
Pages 844 - 852
Publishing Company/Institution I.K. International Publishing House Pvt. Ltd.
Level International publisher
2 Conference Proceedings Management 2022 Growth And Sustainability Challenges Consumer Preference Towards Private Label Brands 9789386724083 Nov-2017

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) SUNITA KUMAR
Title of Book Management 2022 Growth And Sustainability Challenges
Title of Book/Chapter/Article/Case Study) Consumer Preference Towards Private Label Brands
Month/Year Nov/2017
ISBN 9789386724083
Pages 28 - 34
Publishing Company/Institution Excel Publication
Level National publisher
3 Conference Proceedings BUSINESS ANALYTICS AND INTELLIGENCE A COMPENDIUM Fraud Analytics: Fraud detection of Tax refund using Advance Analytics in India 978-93-85909-54-2 Dec-2016

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) SUNITA KUMAR
Title of Book BUSINESS ANALYTICS AND INTELLIGENCE A COMPENDIUM
Title of Book/Chapter/Article/Case Study) Fraud Analytics: Fraud detection of Tax refund using Advance Analytics in India
Month/Year Dec/2016
ISBN 978-93-85909-54-2
Pages
Publishing Company/Institution I.K. International Publishing House Pvt. Ltd. NEW
Level International publisher
4 Conference Proceedings Outcome based competitive strategies:Issue and challenges A Conceptual model that addresses consumer value perception of using the internet vis a vis the brick and mortar distribution 978-81-8429-109-4 Nov-2014

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) SUNITA KUMAR
Title of Book Outcome based competitive strategies:Issue and challenges
Title of Book/Chapter/Article/Case Study) A Conceptual model that addresses consumer value perception of using the internet vis a vis the brick and mortar distribution
Month/Year Nov/2014
ISBN 978-81-8429-109-4
Pages 68 - 81
Publishing Company/Institution AP Publications
Level National publisher
5 Reference book Recent Trends in Business Management & Information Systems Conceptual Model that Addresses Consumer value Perceptions of using the internet vis a vis the Brick and Motor distribution model 978-93-82563-39-6 Nov-2012

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) SUNITA KUMAR
Title of Book Recent Trends in Business Management & Information Systems
Title of Book/Chapter/Article/Case Study) Conceptual Model that Addresses Consumer value Perceptions of using the internet vis a vis the Brick and Motor distribution model
Month/Year Nov/2012
ISBN 978-93-82563-39-6
Pages
Publishing Company/Institution Bloomsberry Publishing India Pvt Ltd
Level International publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics Branding Amidst COVID 19 27/08/2020 FISAT Business School International
2 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics "Pandemic and Financial Crises, its effect on Stock Markets " 27/07/2020 FISAT Business School International
3 Conference Participant Transition 8th International Conference 21/07/2020 Garden city university International
4 Conference Presenter Synthesize Internation conference Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics 13/12/2019 Christ University International
5 Conference Presenter Synthesize:International Conference Online Brand Community :Conceptual Paper 13/12/2019 Christ University International
6 Conference Presenter Synthesize International conference Influence of Visual Indian Aesthetics on Consumer Perception 13/12/2019 Christ University International
7 Conference Moderator/Chair Synthesize international Conference 13/12/2019 Christ University International
8 Conference Presenter Synthesize International Conference Study on the impact of mobile app in online ticket reservation-South India 11/12/2019 Christ University International
9 Conference Presenter Synthesize International Conference The New Age of Celebrity Endorsements-Influencer Marketing 11/12/2019 Christ University International
10 Conference Presenter NASMEI International conference(Smart Marketing in Digital Age) Social Media Marketing :Conceptual paper 26/07/2019 IIM Indore International
11 Conference Presenter AIMS International Conference on Management Conceptualizing Brand Loyalty and Brand Equity 03/01/2019 IMMS, Pune and AIMS international International
12 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
13 Conference Presenter Synthesize International Conference Social Media Marketing Research: An Introductory Paper 18/12/2018 Christ University International
14 Conference Presenter Synthesize international conference Influence of Co-Creation on Brand 18/12/2018 Christ University International
15 Conference Presenter Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) Product Adaptaion in International Market 26/05/2018 Christ University International
16 Conference Presenter An International Marketing Conference Product Adaptation In International Marketing :Hype , Hope or Necessity 22/12/2017 Great Lakes Institute Of Management Chennai International
17 Conference Presenter Convergence 2017 12th international conference Consumer perception towards private label brand 15/09/2017 IFIM International
18 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conference Consumer preference towards private label brand with special reference to retail apparel 27/07/2017 IIM Indore and NASMEI International
19 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conferenc Co-creation New Method of Building Brand Loyalty & Innovation 27/07/2017 Christ University International
20 Conference Presenter inclusive Business Growth and Sustainable Development innovation and Brand Building through Co creation 22/02/2017 Kristu Jyanthi College International
21 Conference Presenter Emerging Trend in Business Customer Relationship Engagement and Brand Awareness Through Customer Coo creation 16/02/2017 Christ University International
22 Conference Presenter NASEMI Scope of Online Tailoring in India 22/12/2016 Great Lake Institute of Management International
23 Conference Presenter International conference on Business Analytics and Intelligence 2016(ICBAI-2016) Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India 19/12/2016 Indian Institue of Sciences(IISC) International
24 Conference Presenter Innovative Research in Managemnt of MABET 2016 Shock Advertising and its Impact on the younger Generation 03/07/2016 Christ University International
25 Conference Presenter Emerging Trend in Business A study on customer preference & the scope of online Tailoring 12/02/2016 Christ University National
26 Conference Presenter Emerging Trend in Business Study on the Impact of Product Placement 12/02/2016 Christ University National
27 Conference Presenter NASMEI Conferance- Great Lake Institute of Management A study on cult branding with reference to Royal Enfield 26/12/2015 Christ University International
28 Conference Presenter MABET 2015- Krishi Sanskriti Influence of Technology on online shopping behaviour and brand loyalty 27/06/2015 Christ University International
29 Symposium Participant cross Functional Diffusion 24/04/2015 Oxford College of Engineering International
30 Conference Presenter AIMS International Conferance on Management Effect of Neuromarketing on Advertising 02/01/2015 Christ University International
31 Conference Presenter Emerging Trend in Business Negative connotation used to portray women in advertisement across industries 11/12/2014 Christ University National
32 Conference Participant The Art of Case Writing and Case Teaching 08/09/2014 IIMB International
33 Conference Presenter Emerging Trend in Business A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model 12/12/2013 Christ University National
34 Conference Presenter Outcome based competitive stratergies: Issues and chalenges A study of Broekhuizen and Jager Model to address consumer value perceptions 22/11/2013 PES Institute of Technology International
35 Conference Presenter Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences A Study on the impact of print advertisement on the youth population 25/02/2013 Christ University International
36 Conference Presenter National Conference on Emerging Trends in Business Impact Of Print Ads on The Youth 28/01/2013 Christ University National
37 Conference Presenter National Conference on Emerging Trends in Business The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing 28/01/2013 Christ University National
38 Conference Presenter Reviving Growth -Stratigies for India A Study on the Customer Preference between Private labels and National Brand 14/12/2012 Christ University National
39 Conference Presenter Global Business opportunities and challenges Children Influence On Family Purchase Decision for High,low and child centric Products 22/11/2012 PES institute of Technology ,Bangalore International
40 Conference Presenter International conference on Business management and Information Systems A Study On Children Influence On Family Purchase Decision 22/11/2012 Christ University International
41 Conference Presenter Some-Shodan 2012 The Influence of eWOM on high value product purchase Decision 09/03/2012 Christ University National
42 Conference Presenter Emerging Trend in Business The Impact of Television Advertisement on Children 21/02/2012 Christ University National
43 Conference Presenter Emerging Trend in Business Internal Client 07/03/2011 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Session Chair of Marketing Track AIMS international Conferance of Management 05/01/2015 IIMK
2 Session Chair of Marketing Track International Conference on Business Management & Information Systems 22/11/2012 Singapore institute of Management
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Children Influence on Family Purchase Decision Dr. Jeevananda Christ University March 2012
2 A study on Brand strategies with special reference to Retail Marketing:The Indian Scenario Dr Bikrama singh Magadh University Feb 2016
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Sunita Kumar Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 five day FDP "Structural Equation and Modelling through SPSS Jain University International 14/12/2020
2 Emerging Application of SEM in Contemporary Research CMS School of Business (Jain University) National 14/12/2020
3 one week faculty Development on Data Analytical Tools Jain University National 27/05/2020
4 Excel Skills for Business Essentials Macuquarie University International 07/05/2020
5 Brand Management: Aligning Business, Brand and Behaviour by University of London & London Business School Coursera International 01/05/2020
6 Brand Identity and Strategy by IE Business School Coursera International 01/05/2020
7 QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) Christ university School of Business Studies and Social Sciences 21/05/2018
8 Case Based Teaching, Writing And Publication Christ university Institutional 11/10/2017
9 APA workshop Christ university Institutional 29/08/2016
10 Multivariate Analysis Using SPSS & AMOS Department of Management Studies, Kongu Engineering College International 05/08/2016
11 Design Thinking and Innovation Titan Company National 11/06/2016
12 FDP Academic Staff College 23/05/2016
13 The art of case writing and teaching in the field of management BMS College of Enginering Regional 20/08/2015
14 Out of the box thinking CMS Business School Regional 25/04/2015
15 Marketing is dead !Long live Markeing Jain University National 21/01/2015
16 Reflection and Foresight Academic Staff College 25/10/2014
17 Faculty Development Programme Deanery of Commerce and Management Institutional 01/10/2013
18 SAP 01 SAP Institutional 05/08/2013
19 Leadership Simulation Workshop enParagigm knowledge Solution Regional 18/03/2013
20 Orientaion program on "Perspectives and Practices in Higher Education" CU - Academic staff college Institutional 09/10/2012
21 Perspectives and Practices in Higher Education Academic Staff College Institutional 09/10/2012
22 Business Research Techniques Christ university Institutional 19/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Marketing certificate course form Coursera 12 week online non credit course (Signature Track) Penn University of Pennsylvania 14 January 2014
1 The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges Five week online Certificate course in Critical Thinking in Global challenges The University of Edinburgh 28 February 2014
1 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course UNIVERSITY OF VIRGINIA 07 August 2014
1 MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course MT. SAN JACINTO COLLEGE'S 11 August 2014
1 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 October 2013
1 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course in Foundations of Business Strategy UNIVERSITY OF VIRGINIA 07 August 2014
1 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 March 2014
1 Advertising and Society online 7 week certificate in Advertising and Society from Duke university Duke University 07 April 2015
1 COURSERA ONLINE COURSE FROM DUKE UNIVERSITY online course On Advertising and society from duke university Duke University 06 January 2015
1 Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School Copenhagen Business School 04 February 2015
1 Marketing in a Digital World Online Coursera course in Marketing in a Digital World University of Illinois at Urbana-Champaign 15 August 2016

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