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Dr SUNITA KUMAR

BEd, PGDBM, MA, MPhil, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India Indian Journal of Marketing 01-Jul-2019 49 / 7 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SUNITA KUMAR
Title of Article Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India
Name of Journal Indian Journal of Marketing
Volume No 49
Issue No 7
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/article/view/145404
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jul-2019
Sl.No. Title URL Subject Month Year
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Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle 06/08/2021 Christ University International
2 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era? A literature review on determinants of online purchase intention 06/08/2021 Christ University International
3 Conference Presenter FISAT 21 Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid 29/07/2021 online , FISAT Business School International
4 Conference Presenter How Sustainable Chains Can Shape Sustainable Business Models Global Markets And Relation Between Them During Pandemic Induced Worldwide Slowdown 29/07/2021 FISAT Business School International
5 Conference Presenter FBS 2021 Rise of OTT platforms concerning Customer Content Preference pre and during COVID 29/07/2021 FISAT Business School International
6 Presenter Advance Management and Technological Innovation:Impacting industries Systematic Review of Online Review Helpfulness 20/04/2021 Motilal Nehru National Institute of Technology,Allahabad International
7 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies, Analyzing Online Customer Reviews: A Systematic Literature Review 07/04/2021 Christ University National
8 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics Branding Amidst COVID 19 27/08/2020 FISAT Business School International
9 Conference Presenter Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics "Pandemic and Financial Crises, its effect on Stock Markets " 27/07/2020 FISAT Business School International
10 Conference Participant Transition 8th International Conference 21/07/2020 Garden city university International
11 Conference Presenter Synthesize Internation conference Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics 13/12/2019 Christ University International
12 Conference Presenter Synthesize:International Conference Online Brand Community :Conceptual Paper 13/12/2019 Christ University International
13 Conference Presenter Synthesize International conference Influence of Visual Indian Aesthetics on Consumer Perception 13/12/2019 Christ University International
14 Conference Moderator/Chair Synthesize international Conference 13/12/2019 Christ University International
15 Conference Presenter Synthesize International Conference Study on the impact of mobile app in online ticket reservation-South India 11/12/2019 Christ University International
16 Conference Presenter Synthesize International Conference The New Age of Celebrity Endorsements-Influencer Marketing 11/12/2019 Christ University International
17 Conference Presenter NASMEI International conference(Smart Marketing in Digital Age) Social Media Marketing :Conceptual paper 26/07/2019 IIM Indore International
18 Conference Presenter AIMS International Conference on Management Conceptualizing Brand Loyalty and Brand Equity 03/01/2019 IMMS, Pune and AIMS international International
19 Conference Co-presenter 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) 20/12/2018 Indian Institute of Sciences International
20 Conference Presenter Synthesize International Conference Social Media Marketing Research: An Introductory Paper 18/12/2018 Christ University International
21 Conference Presenter Synthesize international conference Influence of Co-Creation on Brand 18/12/2018 Christ University International
22 Conference Presenter Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) Product Adaptaion in International Market 26/05/2018 Christ University International
23 Conference Presenter An International Marketing Conference Product Adaptation In International Marketing :Hype , Hope or Necessity 22/12/2017 Great Lakes Institute Of Management Chennai International
24 Conference Presenter Convergence 2017 12th international conference Consumer perception towards private label brand 15/09/2017 IFIM International
25 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conference Consumer preference towards private label brand with special reference to retail apparel 27/07/2017 IIM Indore and NASMEI International
26 Conference Presenter @017 IIM Indore NASMEI summer Marketing Conferenc Co-creation New Method of Building Brand Loyalty & Innovation 27/07/2017 Christ University International
27 Conference Presenter inclusive Business Growth and Sustainable Development innovation and Brand Building through Co creation 22/02/2017 Kristu Jyanthi College International
28 Conference Presenter Emerging Trend in Business Customer Relationship Engagement and Brand Awareness Through Customer Coo creation 16/02/2017 Christ University International
29 Conference Presenter NASEMI Scope of Online Tailoring in India 22/12/2016 Great Lake Institute of Management International
30 Conference Presenter International conference on Business Analytics and Intelligence 2016(ICBAI-2016) Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India 19/12/2016 Indian Institue of Sciences(IISC) International
31 Conference Presenter Innovative Research in Managemnt of MABET 2016 Shock Advertising and its Impact on the younger Generation 03/07/2016 Christ University International
32 Conference Presenter Emerging Trend in Business A study on customer preference & the scope of online Tailoring 12/02/2016 Christ University National
33 Conference Presenter Emerging Trend in Business Study on the Impact of Product Placement 12/02/2016 Christ University National
34 Conference Presenter NASMEI Conferance- Great Lake Institute of Management A study on cult branding with reference to Royal Enfield 26/12/2015 Christ University International
35 Conference Presenter MABET 2015- Krishi Sanskriti Influence of Technology on online shopping behaviour and brand loyalty 27/06/2015 Christ University International
36 Symposium Participant cross Functional Diffusion 24/04/2015 Oxford College of Engineering International
37 Conference Presenter AIMS International Conferance on Management Effect of Neuromarketing on Advertising 02/01/2015 Christ University International
38 Conference Presenter Emerging Trend in Business Negative connotation used to portray women in advertisement across industries 11/12/2014 Christ University National
39 Conference Participant The Art of Case Writing and Case Teaching 08/09/2014 IIMB International
40 Conference Presenter Emerging Trend in Business A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model 12/12/2013 Christ University National
41 Conference Presenter Outcome based competitive stratergies: Issues and chalenges A study of Broekhuizen and Jager Model to address consumer value perceptions 22/11/2013 PES Institute of Technology International
42 Conference Presenter Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences A Study on the impact of print advertisement on the youth population 25/02/2013 Christ University International
43 Conference Presenter National Conference on Emerging Trends in Business Impact Of Print Ads on The Youth 28/01/2013 Christ University National
44 Conference Presenter National Conference on Emerging Trends in Business The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing 28/01/2013 Christ University National
45 Conference Presenter Reviving Growth -Stratigies for India A Study on the Customer Preference between Private labels and National Brand 14/12/2012 Christ University National
46 Conference Presenter Global Business opportunities and challenges Children Influence On Family Purchase Decision for High,low and child centric Products 22/11/2012 PES institute of Technology ,Bangalore International
47 Conference Presenter International conference on Business management and Information Systems A Study On Children Influence On Family Purchase Decision 22/11/2012 Christ University International
48 Conference Presenter Some-Shodan 2012 The Influence of eWOM on high value product purchase Decision 09/03/2012 Christ University National
49 Conference Presenter Emerging Trend in Business The Impact of Television Advertisement on Children 21/02/2012 Christ University National
50 Conference Presenter Emerging Trend in Business Internal Client 07/03/2011 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Technical Session Chair Online 29/07/2021 FISAT Business School
2 Webinar on Marketing Strategy for Corporate Post COVID 19 Webinar on Marketing Strategy for Corporate Post COVID 19 29/06/2020 CMS Institute of Management
3 Webinar on Social Media Marketing Webinar on Social Media Marketing 14/06/2020 sunshine institute of management and technology
4 Session Chair of Marketing Track AIMS international Conferance of Management 05/01/2015 IIMK
5 Session Chair of Marketing Track International Conference on Business Management & Information Systems 22/11/2012 Singapore institute of Management
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Children Influence on Family Purchase Decision Dr. Jeevananda Christ University March 2012
2 A study on Brand strategies with special reference to Retail Marketing:The Indian Scenario Dr Bikrama singh Magadh University Feb 2016
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on consumer purchase intention and preference towards private label branding with reference to retail apparel Sunita Kumar Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 five day FDP "Structural Equation and Modelling through SPSS Jain University International Participant 14/12/2020
2 Emerging Application of SEM in Contemporary Research CMS School of Business (Jain University) National Participant 14/12/2020
3 one week faculty Development on Data Analytical Tools Jain University National Participant 27/05/2020
4 Excel Skills for Business Essentials Macuquarie University International Participant 07/05/2020
5 Brand Management: Aligning Business, Brand and Behaviour by University of London & London Business School Coursera International Participant 01/05/2020
6 Brand Identity and Strategy by IE Business School Coursera International Participant 01/05/2020
7 QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) Christ university School of Business Studies and Social Sciences Organiser & Participant 21/05/2018
8 Case Based Teaching, Writing And Publication Christ university Institutional Participant 11/10/2017
9 APA workshop Christ university Institutional Participant 29/08/2016
10 Multivariate Analysis Using SPSS & AMOS Department of Management Studies, Kongu Engineering College International Participant 05/08/2016
11 Design Thinking and Innovation Titan Company National Participant 11/06/2016
12 FDP Academic Staff College Organiser & Participant 23/05/2016
13 The art of case writing and teaching in the field of management BMS College of Enginering Regional Participant 20/08/2015
14 Out of the box thinking CMS Business School Regional Participant 25/04/2015
15 Marketing is dead !Long live Markeing Jain University National Participant 21/01/2015
16 Reflection and Foresight Academic Staff College Organiser & Participant 25/10/2014
17 Faculty Development Programme Deanery of Commerce and Management Institutional Participant 01/10/2013
18 SAP 01 SAP Institutional Participant 05/08/2013
19 Leadership Simulation Workshop enParagigm knowledge Solution Regional Participant 18/03/2013
20 Orientaion program on "Perspectives and Practices in Higher Education" CU - Academic staff college Institutional Participant 09/10/2012
21 Perspectives and Practices in Higher Education Academic Staff College Institutional Participant 09/10/2012
22 Business Research Techniques Christ university Institutional Participant 19/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Marketing certificate course form Coursera 12 week online non credit course (Signature Track) Penn University of Pennsylvania 14 January 2014
2 The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges Five week online Certificate course in Critical Thinking in Global challenges The University of Edinburgh 28 February 2014
3 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course UNIVERSITY OF VIRGINIA 07 August 2014
4 MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course MT. SAN JACINTO COLLEGE'S 11 August 2014
5 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 October 2013
6 COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA Online 8 weeks course in Foundations of Business Strategy UNIVERSITY OF VIRGINIA 07 August 2014
7 Spss Basic Facilitators Certification Spss Basic Facilitators Certification Christ University 01 March 2014
8 Advertising and Society online 7 week certificate in Advertising and Society from Duke university Duke University 07 April 2015
9 COURSERA ONLINE COURSE FROM DUKE UNIVERSITY online course On Advertising and society from duke university Duke University 06 January 2015
10 Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School Copenhagen Business School 04 February 2015
11 Marketing in a Digital World Online Coursera course in Marketing in a Digital World University of Illinois at Urbana-Champaign 15 August 2016
Sl.No. Faculties Theme of Consultancy Type
1 VIJAYALAYA SRINIVAS T,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees Paid
Sl.No. Applicants Title Date Published

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