Faculty

Profile

Dr LAKSHMI SHANKAR IYER

MBA, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE KENGERI CAMPUS
 Print Profile

Name Programme Year of Passing
Others PGDDS 2018
PhD PhD 2018
PG MBA 2008
Others BGL 1991
Degree BSc 1988
Sl.No. Title Name of Periodical Periodicity Date
1 The evolution of the mouse THE HINDU Daily 03/12/2013
2 Cloud Computing can help the SME sector grow and transform THE HINDU Daily 29/10/2013
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Harnessing technology for mitigating water woes in the city of Bengaluru Journal of Physics: Conference Series 02-Jan-2020 / 1427 / 1-12

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LAKSHMI SHANKAR IYER,SIRISH C V
Title of Article Harnessing technology for mitigating water woes in the city of Bengaluru
Name of Journal Journal of Physics: Conference Series
Volume No
Issue No 1427
Page No 1-12
URL https://iopscience.iop.org/article/10.1088/1742-6596/1427/1/012004/meta
Indexing Agency Scopus
Date of Publication 02-Jan-2020
2 Is Digital Good for providing Water Security? - A case study of India International Journal of Advanced Science and Technology 29-Nov-2019 28 / 16 / 1074-1092

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LAKSHMI SHANKAR IYER,SIRISH C V
Title of Article Is Digital Good for providing Water Security? - A case study of India
Name of Journal International Journal of Advanced Science and Technology
Volume No 28
Issue No 16
Page No 1074-1092
URL https://nadiapub.com/journals/ijast/
Indexing Agency Scopus
Date of Publication 29-Nov-2019
3 Knowledge, Attitude and Behaviour (KAB) of Student Community Towards Electronic Waste ? A Case Study Indian Journal of Science and Technology 31-Mar-2018 11 / 10 / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) LAKSHMI SHANKAR IYER
Title of Article Knowledge, Attitude and Behaviour (KAB) of Student Community Towards Electronic Waste ? A Case Study
Name of Journal Indian Journal of Science and Technology
Volume No 11
Issue No 10
Page No 1-10
URL http://www.indjst.org/index.php/indjst/article/view/109038
Indexing Agency Web of Science
Date of Publication 31-Mar-2018
4 Assessment of SERVQUAL Model in Hospitals Located in Tier II Cities of India Journal of Health Management 11-Jan-2018 20 / 1 / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LAKSHMI SHANKAR IYER,MADHURA PRABHU
Title of Article Assessment of SERVQUAL Model in Hospitals Located in Tier II Cities of India
Name of Journal Journal of Health Management
Volume No 20
Issue No 1
Page No 1-10
URL http://journals.sagepub.com/doi/pdf/10.1177/0972063417747698
Indexing Agency Scopus
Date of Publication 11-Jan-2018
5 Transparency and effective e-Governance: a case of telecentres in the Indian State of Karnataka Transforming Government: People, Process and Policy 08-Dec-2017 11 / 4 / 506-522

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LAKSHMI SHANKAR IYER,SUBBA RAO R N
Title of Article Transparency and effective e-Governance: a case of telecentres in the Indian State of Karnataka
Name of Journal Transforming Government: People, Process and Policy
Volume No 11
Issue No 4
Page No 506-522
URL http://www.emeraldinsight.com/doi/full/10.1108/TG-12-2016-0092
Indexing Agency Scopus and Indian Citation Index
Date of Publication 08-Dec-2017
6 E-Governance Diffusion in the telecenters of Karnataka-A gender analysis International Journal of Business Information Systems 16-Mar-2017 24 / 4 / 452-468

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) LAKSHMI SHANKAR IYER,SUBBA RAO R N
Title of Article E-Governance Diffusion in the telecenters of Karnataka-A gender analysis
Name of Journal International Journal of Business Information Systems
Volume No 24
Issue No 4
Page No 452-468
URL http://www.inderscience.com/info/inarticle.php?artid=82890
Indexing Agency Scopus
Date of Publication 16-Mar-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
1 Information Systems in Bangalore Traffic Information Systems in Bangalore Traffic Management By 2010, Bangalore city roads had become increasingly congested due to the rapid growth in the city population. Due to the presence of IT companies, it was one of the most sought after cities in India with well paid job opportunities. With the rising floating population in the city, Bangalore traffic also grew multifold over the years. Traffic pressure in Bangalore was more pronounced due to the fact that there was very little scope for expansion of roads and there was the need to use existing roads for smooth movement of vehicles. City planners and traffic police were not equipped well to address this issue. At this juncture, Bangalore City Traffic Police envisaged the “Bangalore Traffic Improvement Project – BTRAC 2010” which was the first of its kind project in the country to address the issues of traffic congestion safety etc utilizing the latest traffic management technology. The traffic police used information systems in an effective manner in traffic management. Government owned Bangalore Metropolitan Transport Corporation (BMTC) adopted information systems in sharing of data with the citizens of Bangalore. The objective of this case study is to show how information systems could be used by the traffic police to connect with the citizens and also to monitor the traffic offenders and Expedia the fine collection process. Apart from learning the concepts of information systems and databases, students would benefit from the application of the same in a government organization. - Lakshmi lyer Key words: information systems, traffic management, Bangalore police, BMTC, government, traffic pressure, Bangalore traffic, traffic management technology, BTRAC 2010, City planning Case
2 NON DEMOGRAPHIC SEGMENTATION POSITIONING IN COMMODITY MARKET Indian dairy industry comprises of both organised and unorganised sector. Organised sector is again categorised into dairy co-operatives promoted by State Governments and private sector dairies. Up to 70% of the milk market is unorganised where milk is sold loose in cans and measuring cup by vendors. After the milk revolution, India has become the largest milk producer in the world. However, the supply of milk is not able to cope up with the demand. Due to consumer awareness about health, hygiene and added factor of economic affluence packaged milk is expected to be the future of dairy industry. Milk consumers do not have a preference for any particular brand as milk is a commodity. The case study explores the possibility of non-demographic segmentation in the milk packaging attempted by Cream Line Dairy Products Limited (CDPL), a private dairy which would help the company in positioning itself as a unique brand. The case observes that the milk pouches package designing led to segmentation positioning of the brand Jersey from CDPL with respect to varying fat content in the milk. Keywords: commodity, consumer preference, dairy co-operative, packaging, segmentation Case PESIT MBA
3 Will Convenience Overshadow Love and Care? By 2015, the global market for hot beverages (coffee and tea) is forecasted to reach 10.57 million tons in volume (GIA, 2010). Tea is known to be the second most consumed drink in the world surpassed only by water. This increase in demand for tea is due to the fact that it is the most popular and low cost beverage in the world. The process of preparation of tea in a tea pot was lengthier which was done in a leisurely fashion using loose tea. This indicated a flavour of affection, love and belongingness in the tea drinking session among the members. When guests came in, the host felt the effort put in preparation by this method showed more affection towards the visitors. (Shane, 2012) Easy storage, less messy, less soggy, ease of use and disposal, time saving and allowing one to carry on with their work without stopping are few of the convenience factors associated with preparation of tea using tea bags. (Lemm) With the advent of fast paced life worldwide, the tea bag segment even though being of insignificant percentage is set to grow substantially due to the convenience offered. In addition to the convenience factor extended to the consumer with respect to tea bags the tea industry also enjoys a huge value addition on marketing tea bags to the consumer. It is a win – win for both the consumer and industry! Drawing a parallel to the Indian market/consumers, tea market in India holds a huge potential to be exploited by the tea industry. The penetration of tea bags has not been encouraging. The opportunities existing for the manufacturers in terms of value addition and the consumers in terms of convenience and health benefits are high. This case study discusses about the changing tea consuming habits of the current generation in the face of other ready to drink (RTD) beverages. Case
4 Bottlenecks in Yard Management at SABMiller India The case is about the challenge faced by SABMiller India in its brewery at Sanga Reddy, Andhra Pradesh in its bottle yard. The company had to deploy processes and systems to streamline the process of bringing used bottles into the yard. Crating process in which used bottles were shifted from crates to trucks had to be organized. Used bottles had to be cleaned and processed for refilling of beer. SABMiller India was the second market leader in the beer industry. SAB Miller had to find a quick solution due to the approaching summer months when beer sales were expected to peak. Process involved truck movement within the facility and man power involvement in the operations. Systems were to be created to reduce the usage of trucks for transport within the facility and identification of non-value added activities during the transport process. Overall, SAB wanted to bring in process optimization by minimizing costs and maximizing efficiency. Teaching Objectives: 1. To understand and gain familiarity with 5S and FIFO concepts. 2. To identify bottlenecks in a yard through cause and effect diagram in a given situation. 3. To apply theoretical concepts to handle a real time issue and find solution in the field of operations. 4. To learn about facility planning in handling bottles in a yard. 5. To understand the process layout while handling bottles in a yard. Case The Case Center
5 Bottlenecks in Yard Management at SABMiller India(A) - Teaching Note Teaching Objectives: 1. To understand and gain familiarity with 5S and FIFO concepts. 2. To identify bottlenecks in a yard through cause and effect diagram in a given situation. 3. To apply theoretical concepts to handle a real time issue and find solution in the field of operations. 4. To learn about facility planning in handling a huge yard. 5. To understand the process layout while handling bottles in a yard. The case can be taught in courses such as ?Operations Management?, ?Materials Management?, ?Warehouse Management?, ?Lean Manufacturing? or ?Facilities Planning?. Through the case study, students would learn the concept of process layout. As organizations are embracing lean planning solutions in warehouse management and production facilities, the case would help the students understand the concept from an application view point. Student must be guided/trained in the application process of operations concepts while handling a business scenario as the discussion and the activity would require this knowledge. Note
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Data Science and Computation and Security Multiple Approaches in Retail Analytics to Augment Revenues 16/04/2021 Christ University International
2 Conference Presenter National Conference on Computational Intelligence Foetal Health Prediction using Machine Learning Algorithms 11/01/2021 Kristu Jayanthi College National
3 Conference Presenter National Conference on Computational Intelligence Social Media Analysis for Natural Skincare Product using Text Analytics 11/01/2021 Kristu Jayanthi College National
4 Symposium Participant Symposium on Business Analytics and Intelligence 20/06/2020 Indian Institute of Management Bangalore (Virtual) National
5 Conference Presenter Metamorphosis of Modern Management and Research Cropping forecast based Agro-Climatic Conditions 06/03/2020 Bannari Amman Institute of Technology National
6 Conference Participant AI application & Digi-Tech Summit & Expo 2020 11/02/2020 Confederation of Indian Industry National
7 Conference Presenter International Taxation and GST effects on India's Foreign trade and investments A study on the influence of GST on import and export in India 06/02/2020 Dept of International Business, School of Management, Pondicherry University International
8 Conference Keynote Speaker International Conference on Industry 4.0 Industry 4.0 and Web 4.0 28/01/2020 St. Mary's College International
9 Seminar Presenter Summit on Smart and Sustainable Manufacturing and Operations Artificial Intelligence for the future of manufacturing - At a Glance 17/01/2020 Rail Wheel Factory National
10 Conference Presenter NCCI 2019 Harnessing technologies to mitigate water woes in the city of Bengaluru 06/12/2019 Kristu Jayanthi College National
11 Conference Presenter Economic Growth and Sustainable Development Sustainable packaging alternatives for the unorganized food retail in India 15/11/2019 SDMIMD International
12 Conference Presenter Transformational Strategies for Business Sustainability Is Digital Good for Providing Water Security? - A Case Study of India 04/10/2019 Christ University International
13 Conference Participant Water Future Conference 24/09/2019 IISc International
14 Conference Participant Open Data Science Conference 2019 08/08/2019 ODSC International
15 Conference Presenter ICBAI-2018 Handwritten Digit Recognition through SVM Model 20/12/2018 Indian Institute of Science International
16 Conference Participant Open Data Science Conference 31/08/2018 www.confengine.com International
17 Conference Participant Business Analytics and Intelligence 11/12/2017 IIM Bengaluru International
18 Conference Moderator/Chair National Conference on Challenges and Opportunities in Computer Engineering 17/02/2017 Christ University National
19 Conference Presenter National Conference on Operations Management, Analytics and Statistical Methods Demand Management and Forecasting of seasonal products in a FMEG Company 06/01/2017 SDMIMD National
20 Conference Participant International Conference on Business Analytics and Intelligence 19/12/2016 Indian Institute of Science International
21 Conference Presenter Transforming Emerging Economies through Sustainability and Innovations in Businesses Knowledge, Attitude and Behaviour (KAB) of Student Community towards Electronic waste - A case study of Bengaluru city 08/11/2016 Christ University International
22 Conference Presenter ?Impact of e-Governance on the Citizens of Bangalore Who Pay Property Taxes Online? - Christ University National
23 Conference Presenter Information Systems in Bangalore Traffic Management - Christ University Institutional
24 Conference Presenter A study to explore the municipal solid waste management scenario in the city of Bangalore - Christ University International
25 Conference Presenter To study the strategies adopted by Indian Postal Department for bringing sustainability with the incorporation of information systems - Christ University International
26 Conference Presenter A study to bring sustainable LPG delivery through Aadhar. - Christ University International
27 Conference Presenter A STUDY ON PERCEIVED BENEFITS AND RISKS IN M-COMMERCE USAGE - Christ University International
28 Conference Presenter Non demographic segmentation and positioning in marketing of commodities: A case of Cream Line Dairy Products Limited - Christ University National
29 Participant Internation Conference on Research in Marketing - IIT Delhi International
30 Participant The Case Centre Anniversary Conference - The Case Centre with IIMB International
31 Symposium Presenter Empowering Rural India through m-Governance: Opportunities and Challenges - Christ University International
32 Participant Business Challenges and Strategies - Institute of Management National
33 Conference Presenter Performance Optimization for Extraction, Transformation, Loading and Reporting of data - Christ University International
34 Conference Presenter An Impact Assessment Study on Aadhar linked ePass Project Initiative in Nellore district, Andhra Pradesh - Christ University National
35 Conference Presenter Prediction of win in a football match - Christ University International
36 Participant IMR Doctoral Conference (IMRDC) 2015 - Indian Institute of Management, Bangalore International
37 Conference Presenter Cyber Security in API Economy - Issues and Challenges - Christ University National
38 Participant Business Intelligence & Analytics - IIM Bengaluru National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Women & Entrepreneurship Women's Day Celebration 08/03/2021 CHRIST University
2 Role of Women in Entrepreneurship Women's Day Celebration 07/03/2020 Christ (Deemed to be University)
3 Industry 4.0 and Web 4.0 International Conference on Industry 4.0 28/01/2020 St. Mary's College
4 Artificial Intelligence and its future of manufacturing - At a glance Smart and Sustainable Manufacturing and Operations 17/01/2020 Rail Wheel Factory
5 Business Analytics & its Applications Guest Talk 22/11/2019 Christ (Deemed to be University)
6 Artificial Intelligence - Why the Hype Now? INSPIRO '19 02/03/2019 National Institute of Engineering (IEEE)
7 Women in Technology NISC, Women in Engineering 02/03/2019 NIE-IEEE
8 Artificial Intelligence - At a glance Revelations 13/02/2019 Department of Computer Science, CHRIST
9 Hands-on Session on Machine Learning through Weka External Input 28/07/2018 Department of Mathematics/CHRIST
10 Tech Talk on Data Science Adroit '17 26/09/2017 IEEE Chapter, National Institute of Engineering
11 Trends in Analytics from academician's point of view Career Week at CitiCorp 07/08/2017 CitiCorp, Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Effectiveness of E-Governance system leading to an Optimised delivery with Special reference to NadaKacheris in Karnataka Dr. Subba Rao R N Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on the attitude towards e-waste collection and safe management in academic institutions in Bangalore Lakshmi Shankar Iyer Christ University Internal
2 Aspect Based Sentiment Analysis to determine the online purchase behaviour towards wooden toys in India TRIPTI MAHARA TRIPTI MAHARA,LAKSHMI SHANKAR IYER Academy of Indian Marketing External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 AI and IoT based technology for precision farming and smart agriculture AICTE Training and Learning (ATAL) Academy National 07/06/2021
2 Quality Improvement Program CHRIST University 02/03/2021
3 Quality Improvement Program Academic Staff College 22/04/2020
4 Data Analysis and Visualization using Tableau School of Business and Management Institutional 28/02/2020
5 Constructive Alignment in Outcome Based Education TLE cell, CHRIST Institutional 12/09/2019
6 Machine Learning Algorithm for Business Decision Making Institute of Management, CHRIST National 15/12/2018
7 Artificial Intelligence & Chatbots Department of Management Studies Institutional 28/07/2018
8 Reinventing Management thoughts and practices Academic Staff College 21/05/2018
9 SAP Training Institute of Management Institutional 13/11/2017
10 FDP on Business Analytics Institute of Management Institutional 07/07/2017
11 Career Education Workshop on Emerging Technologies IBM National 28/09/2016
12 iON PRIDE Faculty Development Program TCS National 07/09/2016
13 Structural Equation Modeling: Basics and Advances Institute of Management Technology, Hyderabad National 08/10/2015
14 Experiential Learning through Case Analysis CU-Academic Staff College 13/04/2015
15 Descriptive Analytics IBM Career Education Program Institutional 28/01/2015
16 Predictive Analytics IBM Career Education Program Institutional 21/12/2014
17 Implementing ERP for SMEs IMCU Institutional 06/12/2014
18 Big data Analytics using Infosphere BigInsights IBM Career Education Program Institutional 15/11/2014
19 Advanced Analytics for Management IIM Ahmedabad National 03/11/2014
20 Routledge Editorial Workshop 2014 Christ University Institutional 25/09/2014
21 e-Governance and its implications to Indian MSME segment NI-MSME, Hyderabad National 19/09/2014
22 Design Thinking SAP University Alliances International 12/06/2013
23 Data Analysis using SPSS Centre for Advanced Research and Training(CART), Christ University in association with Centre for Education Beyond Curriculum (CEDBEC), Christ University National 16/05/2013
24 SAP Business ByDesign Enablement Workshop SAP University Alliances Program International 18/10/2012
25 Workshop on Survey Data Analysis using PASW(SPSS) Christ University Institute of Management Institutional 30/08/2012
26 Faculty Orientation Program Academic Staff College, Christ University Institutional 25/04/2012
27 Art & Craft of Discussion Leadership Harvard Business Publishing in partnership with the Case Research Society of India in Chennai National 23/04/2012
28 Teaching and training of Corporate Governance IIM Bangalore National 27/03/2012
29 Workshop on Research Methods IIT Madras National 20/08/2011
30 SAP University Alliances Program SAP at IMI, Delhi National 01/08/2011
31 NEN Orientation Program National Entrepreneurship Network Regional 18/06/2011
32 Cross Functional Decision Making EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad. Institutional 23/05/2011
33 The Next Big Idea workshop IIM Bangalore Regional 24/01/2011
34 Managment Program for Women Entrepreneurs IIM Bangalore - NSRCEL National 21/04/2008
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Gold Medallist & University Rank Holder Rank Holder in Graduation (Physics), French and English Madurai Kamaraj University May 1988
2 Won second prize National conference on Case Studies - COGNOSCO. Presented case study on 'Non demographic segmentation and positioning in commodity markets: A case study of Cream Line Dairy Limited' Christ University Institute of Management August 2013
3 2nd Prize in VISHLESHANA 2013 - A Case Writing Competition TITLE: Non Demographic Segmentation Positioning in Commodity Market PES INSTITUTE OF TECHNOLOGY - Department of MBA October 2013
4 Advancement in qualification MOOC course on 'Data mining with Weka' University of Waikato, New Zealand April 2014
5 Advancement in qualification MOOC Course on 'More Data Mining with Weka' University of Waikato, New Zealand June 2014
6 Advancement in qualification Coursera course on 'Internet History, Technology & Security' University of Michigan September 2014
7 Advancement in qualification MOOC on 'Questionnaire Design for Social Surveys' University of Michigan, United States March 2015
8 Award of Appreciation Research Article Publication Christ University 05 January 2018
9 Advancement in qualification Post Graduate Diploma in Data Science - 11 month online course from IIIT Bangalore & Upgrad IIITB 21 September 2018
10 Felicitation as a Woman Achiever Women achievers from various fields (Police force, Income tax, academia, Law) were felicitated as part of 30th anniversary of Residency road branch. LIC Housing Finance 19 June 2019
11 Reviewer of Journal Reviewer of Lunday, Research Journal of Bulacan State University for the article WEB-BASED TRANSACTION MANAGEMENT SYSTEM FOR THE OFFICE OF STUDENT ORGANIZATIONS OF THE Bulacan State University' Bulacan State University, Phillipines 19 December 2019
Sl.No. Faculties Theme of Consultancy Type
1 LAKSHMI SHANKAR IYER,RAMAKRISHNAN N Corporate Training - SAP TTT workshop Paid
2 LAKSHMI SHANKAR IYER,RAMAKRISHNAN N Refresher FDP on SAP TTT Workshop
3 LAKSHMI SHANKAR IYER,PRIYANSHI GUPTA,XAVIER C,BALACHANDRAN K,AJIT DANTI,SURENDRA H Machine Learning training for CapGemini Paid
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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