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Dr FEZEENA KHADIR

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Role of fashion blogging behaviour in cultivating audience loyalty Fibre2Fashion.com Monthly 03/08/2020
2 The impact of food product packaging on consumer buying decision Marketing Mastermind- IUP Publications, ICFAI Bimonthly 01/06/2020
3 Sustainable Fashion Consumption: A Consumer Study Silkmark Quarterly 01/07/2019
4 Counterfeits and their impact on brands: Consumers' Perspective Marketing Mastermind- IUP Publications Monthly 01/06/2019
5 Lingerie as a fashion wear and utility wear Marketing Mastermind- IUP publiications Monthly 01/12/2018
6 Consumer Behaviour of Retail Therapy Shoppers Silkmark- Silkmark orgn of India, Central Silk Board, MoT, GoI Quarterly 01/12/2018
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Green Orientation and Customer-Based Brand Equity in FMCG Industry in India ECS transactions 24-Apr-2022 107 / 1 / 11733-11746

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,JAPNEET KAUR PURBA
Title of Article Green Orientation and Customer-Based Brand Equity in FMCG Industry in India
Name of Journal ECS transactions
Volume No 107
Issue No 1
Page No 11733-11746
URL https://iopscience.iop.org/article/10.1149/10701.11733ecst/meta
Indexing Agency Scopus
Date of Publication 24-Apr-2022
2 Inpatient complaining behaviour: a study on the overt and covert behaviour of inpatients in indian hospitals Studies on ethno-medicine 28-Aug-2020 14(1-2) / 30-40 / 30-40

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,R. SWAMYNATHAN
Title of Article Inpatient complaining behaviour: a study on the overt and covert behaviour of inpatients in indian hospitals
Name of Journal Studies on ethno-medicine
Volume No 14(1-2)
Issue No 30-40
Page No 30-40
URL http://www.krepublishers.com/Journals
Indexing Agency Scopus
Date of Publication 28-Aug-2020
3 Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact International Journal of Advanced Science and Technology 10-Jun-2020 9 / 12s / 463-470

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,ELANGOVAN N
Title of Article Factors That Attract Consumers Towards Online Purchase And The New E-Commerce Policy: The Equation Of Impact
Name of Journal International Journal of Advanced Science and Technology
Volume No 9
Issue No 12s
Page No 463-470
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 10-Jun-2020
4 Lack of visibility of eco-labels: a study on consumer deception International Journal of Psychosocial Rehabilitation 01-Feb-2020 24 / 2 / 533-543

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,ANKITA SINGH,JYOTI DEVI,KANICA SHARMA
Title of Article Lack of visibility of eco-labels: a study on consumer deception
Name of Journal International Journal of Psychosocial Rehabilitation
Volume No 24
Issue No 2
Page No 533-543
URL https://www.psychosocial.com/article/PR200367/9912/
Indexing Agency Scopus
Date of Publication 01-Feb-2020
5 Service Quality of B-Schools - A Gap Analysis of Post Graduate Management Institutes Journal of Advanced Research in Dynamical and Control Systems 01-Jun-2019 11 / 03- Special issue / 1176-1184

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,AKANKSHA DAYMA
Title of Article Service Quality of B-Schools - A Gap Analysis of Post Graduate Management Institutes
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 03- Special issue
Page No 1176-1184
URL http://www.jardcs.org
Indexing Agency Scopus
Date of Publication 01-Jun-2019
6 Service Quality of Healthcare Industry- A Gap Analysis of Private Hospitals Journal of Advanced Research in Dynamical and Control Systems 01-Jun-2019 11 / 03-Special Issue / 1192-1197

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,SUJAYA M.S.
Title of Article Service Quality of Healthcare Industry- A Gap Analysis of Private Hospitals
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 03-Special Issue
Page No 1192-1197
URL http://www.jardcs.org
Indexing Agency Scopus
Date of Publication 01-Jun-2019
7 Service Quality of Retail Cafes - A Gap Analysis of Coffee Hangouts Journal of Advanced Research in Dynamical and Control Systems 01-Jun-2019 11 / 03-Special issue / 1185-1191

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,NAEEMA NEEFA
Title of Article Service Quality of Retail Cafes - A Gap Analysis of Coffee Hangouts
Name of Journal Journal of Advanced Research in Dynamical and Control Systems
Volume No 11
Issue No 03-Special issue
Page No 1185-1191
URL http://www.jardcs.org
Indexing Agency Scopus
Date of Publication 01-Jun-2019
8 Perceived disempowerment as a deterrent of inpatient complaining Indian Journal of Marketing 01-Dec-2017 47 / 12 / 36-50

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,R. SWAMYNATHAN
Title of Article Perceived disempowerment as a deterrent of inpatient complaining
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 12
Page No 36-50
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 01-Dec-2017
9 Antecedents of Inpatient Complaining Behaviour Studies on Ethno-Medicine 01-Jun-2016 10 / 3 / 325-335

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,R. SWAMYNATHAN,A. MANSUR ALI
Title of Article Antecedents of Inpatient Complaining Behaviour
Name of Journal Studies on Ethno-Medicine
Volume No 10
Issue No 3
Page No 325-335
URL https://www.scopus.com/sourceid/19400157214
Indexing Agency Scopus
Date of Publication 01-Jun-2016
10 Deterrents of complaining: An empirical study of inpatients Studies on Ethno-Medicine 01-Dec-2014 8 / 3 / 259-267

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) FEZEENA KHADIR,R. SWAMYNATHAN
Title of Article Deterrents of complaining: An empirical study of inpatients
Name of Journal Studies on Ethno-Medicine
Volume No 8
Issue No 3
Page No 259-267
URL https://www.tandfonline.com/doi/abs/10.1080/09735070.2014.11917642
Indexing Agency Scopus
Date of Publication 01-Dec-2014
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter First international conference on technologies for smart green connected society 2021 Green orientation and CBBE in FMCG industry in India 29/11/2021 SPAST foundation International
2 Seminar Participant Webinar on empirical case based research 08/04/2021 Christ University Institutional
3 Conference Presenter Industry 4.0: Innovation, Transformation & Business strategies Mapping the micro moments behavior of consumers to leverage a competitive marketing edge 07/04/2021 Christ University National
4 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies The spike in sales: a conceptual study on grey-market sales on e-commerce platforms 07/04/2021 Christ University National
5 Seminar Presenter 3-day international seminar- disruptive technology and business: emerging challenges and models Social media and the effect of convenience and novelty on users 25/03/2021 Mar Ivanios College International
6 Seminar Participant Hypothesis testing using non-parametric tests in SPSS 17/03/2021 Christ University Institutional
7 Seminar Participant Negotiation Landscape in COVID-19 World: Work and Career Perspective? 28/08/2020 Christ University Institutional
8 Conference Moderator/Chair Synthesize: an international interdisciplinary conference 13/12/2019 Christ University International
9 Conference Presenter International interdisciplinary conference on the new work order: hopes and challenges Impact of colours of product packaging on consumer buying behaviour 11/12/2019 Christ University International
10 Conference Presenter Global Business Strategies for Sustainability - GLOBUSS 2019- Driving Business Excellence through Digital Transformation User Perception and Attitude towards Online Dating Apps 18/10/2019 Amity University International
11 Conference Presenter Transformational Strategies for Business Sustainability Consumer deception: Lack of presence and visibility of eco-labels 04/10/2019 Christ University International
12 Conference Presenter 4th International Marketing Conference: Reimagining Marketing - Confluence of Creativity and Technology Effects of Sexual Appeal in Advertising 27/04/2019 IBS, Mumbai International
13 Conference Presenter National Conference on Big Data & Business Analytics Factors that attract consumers towards online purchase and the new e-commerce policy: the equation of impact 29/03/2019 M. Kumarasamy College of Engineering, Karur, TN National
14 Conference Presenter International Conference on Digital Transformation of Business: Models, Enablers and Roadmaps Fashion Blogging Behaviors: An analysis of Personal vs. Professional Content in Establishing Audience Loyalty 21/03/2019 DDU Kaushal Kendra, Cochin University of Science and Technology International
15 Conference Presenter Transformation of Management Practices for the Digital age Service quality of coffee shops- a gap analysis 15/03/2019 Sakthi Institute of Information and Management studies International
16 Conference Presenter International conference on Transformation of management practices for the digital age Service Quality of healthcare industry- a gap analysis of private hospitals 15/03/2019 Sakthi Institute of Information and management studies International
17 Conference Presenter International conference on Transformation of management practices for the digital age Service Quality of B- Schools: a gap analysis 15/03/2019 Sakthi Institute of Information and management studies International
18 Conference Presenter First National Conference on Indian Fashion Retail (NCIFR 2019)- Opportunities and Threats Women?s expectation of Functional and Aesthetic Aspects of Lingerie 08/02/2019 PSG College of Technology, Coimbatore National
19 Conference Presenter Albertian Kmowledge Summit- An International Conference on Multidisciplinary Research Consumer Perception of Counterfeit Fashion Products 18/01/2019 St. Albert's College, Ernakulam. Kerala International
20 Seminar Moderator/Chair National seminar on craft interventions 24/05/2018 National Institute of Fashion Technology National
21 Conference Presenter International Conference On Marketing, Technology and Society Overt and Covert complaining behaviour of dissatisfied inpatients 29/09/2016 Indian Institute of Management Kozhikode International
22 Seminar Participant National Education Policy 17/09/2015 Irikkur Block Panchayat Regional
23 Seminar Participant Organiser: Emerging trends in retail marketing in India 20/12/2012 Institute of Technology Mayyil- Kannur National
24 Conference Participant Public private partnership: policies, practices and perspectives 05/08/2011 FISAT Business School, Federal Institute of Science and Technology National
25 Conference Presenter International Conference on India Emerging: Opportunities and Challenges Service Quality and Customer Satisfaction in the Indian Healthcare Sector 25/02/2011 Indus Business Academy International
26 Conference Presenter International Conference on Globalisation and Consumer Protection- Challenges and Strategies Consumer Education, Awareness and Protection in the Service Sector: Hospital Industry 28/01/2011 Kalasalingam University International
27 Conference Presenter Emerging trends in contemporary management research- Ancor '10 Informed or Victimised: The Flawed Fortune of Targeting Children Through Advertisements 18/09/2010 Anna University National
28 Seminar Presenter National Seminar on Value Based Management Practices Consumer Impulse Buying Behaviour: How to set your cash registers ringing 04/12/2009 Dept. of Management Studies, Mangalam College of Engineering Kottayam, Kerala National
29 Conference Participant Communication in global business...the changing spectrum 25/09/2009 Rajagiri School of Management National
30 Seminar Participant Creating and delivering value for customers 27/03/2009 Cochin University School of Management Studies National
31 Seminar Participant Organiser: Inclusive Growth: role of corporates, SMEs, Governments, NGOs and SHGs 30/01/2009 Albertian Institute of Management National
32 Seminar Participant Meeting the challenges of the corporate and delivering quality professionals 29/11/2008 Dept.of Management Studies, SNGCE National
33 Conference Presenter International Marketing Conference on Marketing & Society Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 08/04/2007 Indian Institute of Managment, Kozhikode International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Positive thinking, team building, motivation Walk with a scholar 20/01/2019 Sir syed college, Taliparamba
2 Creative Thinking & Team Building Walk with a scholar- External Mentor 07/12/2018 Govt. College Peringome
3 Positive thinking, creative thinking & motivation Walk with the Scholar 12/10/2018 Govt. College, Thalassery
4 Chief Guest Address Investiture Ceremony 19/07/2018 Marygiri English Medium School
5 World Skill Observation Day- Chief Guest address Eclaire 2k17 22/07/2017 Krishna Menon Memorial Govt. Women's College
6 Skill Development Training Additional Skill Acquisition Program 10/07/2017 Government Model Residential HSS
7 Positive thinking Walk with a scholar 25/02/2017 Sir Syed College, Taliparamba
8 Skill DevelopmenSkill Development Training Additional Skill Acquisition Program 25/11/2016 Government Model Residential HSS
9 Communicative Skills in English Additional Skill Acquisition Programme 25/11/2016 Govt. Model Residential Higher Secondary School for Boys
10 Workshop- Fashion design & apparel technology SITAR- state level residential workshop for XII students 17/10/2016 National Institute of Fashion Technology
11 Positive thinking Walk with a scholar (WWS) 12/03/2016 Sir Syed College, Taliparamba
12 Creative thinking, positive thinking and motivation- external mentor Walk with scholar 06/02/2016 S.E.S College, Sreekandapuram
13 Subject Expert- Selection Board- Engineer (Marketing) Group Discussion & Interview 12/10/2015 Keltron Component Complex Ltd.
14 Motivation and Positive Thinking Re-orientation course for Jail warders 2013-14 03/03/2014 SICA Extension Centre, Jail Dept, Home Ministry, GoK
15 Inaugural speech Development of Soft Skills for IGNOU students 01/03/2008 Indira Gandhi National Open University, Regional Centre
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Inpatient Complaining Behaviour of Private and Cooperative Hospital Services in Kerala R. Swamynathan Anna University
Sl.No. Title Name of Student Institution Month Year
1 Marketing orientation in emerging economics with special reference to experiential marketing in food retailing outlets S. Suja Anna University (PSG Institute of Management)
2 A study on purchase intent drivers and empowerment of women by micro finance institutions A. Mansurali Anna University
3 A study on sustainable business practices in apparel industry and its impact on business performance R. Lakshmanan Anna University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 SITAR project Sitar Project Abhilash Balan P ,FEZEENA KHADIR Directorate of Higher Secondary Education, Govt. of Kerala External
2 Kerala Handloom School Uniform Project Abhilash Balan ,FEZEENA KHADIR Directorate of Handloom and Textiles, Govt. of Kerala External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 5-day workshop on Design Thinking skill nation National Participant 18/04/2022
2 Masterclass on advanced excel formulas skill nation National Participant 26/03/2022
3 AZ-900: Microsoft Azure Fundamentals Koenig & Microsoft National Participant 19/02/2022
4 FDP I- 2021 CEDBEC & HRDC Institutional Participant 16/06/2021
5 Qualitative Data Analysis using NVivo12 Nodal Office, CHRIST [Deemed to be University] Thiruvananthapuram Kerala National Participant 27/02/2021
6 5-day workshop on Case study learning School of business and management and Centre of Case research and development Institutional Participant 11/08/2020
7 Webinar on Statistical analysis using R Christ University Institutional Participant 13/07/2020
8 Microsoft teams Christ University 30M Training Institutional Participant 10/07/2020
9 Emerging challenges in B2B marketing strategies School of Management, Kristu Jayanti College National Participant 18/06/2020
10 Business English Networking: a MOOC from the uty of Washington University of Washington (Coursera) International Participant 04/05/2020
11 Business English Networking: Coursera University of Washington International Participant 01/05/2020
12 MDP on Natural Language Processsing Analytics Society of India, IIMB National Participant 14/12/2019
13 Storytelling in the classroom Storywallahs Regional Participant 13/10/2019
14 5-day orientation programme Academic Staff College Participant 05/08/2019
15 Enhancing Pedagogic Practices, Research & Consultancy Academic staff college Participant 20/05/2019
16 Weavers' awareness workshop National Institute of Fashion Technology Institutional Organiser & Presenter 02/05/2017
17 Swach Bharat Abhihan- Swachta Pakhwada National Institute of Fashion Technology Organiser & Participant 28/04/2017
18 Swach Bharat Abhihan- Swachta Pakhwada National Institute of Fashion Technology Institutional Organiser & Participant 28/04/2017
19 Motivating the Motivators Institute of Technology Mayyil Institutional Participant 20/07/2015
20 Transformational Residential Training Programme Higher Education Department, Govt. of Kerala Regional Participant 22/01/2015
21 Multivariate analysis using PASW statistics (SPSS) Dept. of Management studies, SNGCE Institutional Participant 12/08/2010
22 Research Methodology and SPSS 16.0 Albertian Institute of Management Institutional Participant 10/12/2008
23 Inner and Outer transformation Albertian Institute of Management Institutional Participant 26/09/2008
24 Labour legislations: applications and future trends Rajagiri School of Management Institutional Participant 22/10/2007
25 One-week workshop on Case Teaching & Case Writing Indian Institute of Management Kozhikode Institutional Participant 10/09/2007
26 Data Analysis for Management Research (DAMR) Indian Institute of Management Kozhikode National Participant 21/05/2007
27 Data Analysis for Management Research (DAMR) Indian Institute of Management Kozhikode Institutional Participant 21/05/2007
28 Foundation course on Transactional Analysis TA Advance Study Group, Trivandrum, Kerala Regional Participant 12/06/2004
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Be Skilled Be Relevant Contest World Youth Skills Day 2017 and 2 years of Skill India Mission National Skills Network 15 July 2017
2 Best Paper Award International Conference on Multidisciplinary Research St. Albert's College 18 January 2019
3 Best Paper Award National Conference on Big Data and Business Analytics M. Kumarasamy College of Engineering 29 March 2019
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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