Faculty

Profile

Dr SENTHILMURUGAN P

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2020
PG MBA Bharathiar University 2001
Degree BBA University of Madras 1999
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The Effect of Consumer Attitude on Dynamic Luxury Fashion Trends in Indian Metropolitan Cities Wesleyan Journal of Research 02-Apr-2021 14 / 1(XV) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,DEVESH RAMANARAYANAN,SENTHILMURUGAN P
Title of Article The Effect of Consumer Attitude on Dynamic Luxury Fashion Trends in Indian Metropolitan Cities
Name of Journal Wesleyan Journal of Research
Volume No 14
Issue No 1(XV)
Page No
URL http://www.wesleyanjournal.in/aboutus.aspx
Date of Publication 02-Apr-2021
2 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 16-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 28
Issue No 2
Page No
URL https://cibg.org.au/
Date of Publication 16-Mar-2021
3 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
4 Impact of COVID-19 in the field of Information Technology Kala Sarovar 01-Feb-2021 24 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,HARSHA AGARWAL,SENTHILMURUGAN P
Title of Article Impact of COVID-19 in the field of Information Technology
Name of Journal Kala Sarovar
Volume No 24
Issue No 1
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101051048&flag=Search
Date of Publication 01-Feb-2021
5 Brand Image factor influence in Purchase Decision of Residential Houses ? An Empirical Analysis in Chennai Real Estate Market Shanlax International Journal Of Management 12-May-2020 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P
Title of Article Brand Image factor influence in Purchase Decision of Residential Houses ? An Empirical Analysis in Chennai Real Estate Market
Name of Journal Shanlax International Journal Of Management
Volume No 7
Issue No 1
Page No
URL http://www.shanlaxjournals.in/journals/index.php/management/
Date of Publication 12-May-2020
6 Impact Of Transformational Leadership On Followers Development On The Basis Of Their Hierarchy In The Service Sectors Studies in Indian Place Names 06-Mar-2020 40 / 40 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,SENTHILMURUGAN P,DR. N. MOHAN
Title of Article Impact Of Transformational Leadership On Followers Development On The Basis Of Their Hierarchy In The Service Sectors
Name of Journal Studies in Indian Place Names
Volume No 40
Issue No 40
Page No
URL https://archives.tpnsindia.org/index.php/sipn/article/view/1861
Date of Publication 06-Mar-2020
7 Influence of various factors affecting the Purchase intention of cars in Bangalore International Journal of Information Technology & Knowledge management 29-Jan-2020 13 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,PARV JAIN,SENTHILMURUGAN P
Title of Article Influence of various factors affecting the Purchase intention of cars in Bangalore
Name of Journal International Journal of Information Technology & Knowledge management
Volume No 13
Issue No 2
Page No
URL http://www.csjournals.com/?page_id=8
Date of Publication 29-Jan-2020
8 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / Issue-1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No Issue-1
Page No
URL https://www.ijitee.org/download/volume-9-issue-1/
Date of Publication 01-Nov-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Purchase decision making process in Buying Residential houses - Gender Role influences in Chennai Real Estate Market 978-93-89515-20-6 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) SENTHILMURUGAN P
Title of Book Management & Engineering Research Tome
Title of Book/Chapter/Article/Case Study) Purchase decision making process in Buying Residential houses - Gender Role influences in Chennai Real Estate Market
Month/Year Aug/2020
ISBN 978-93-89515-20-6
Pages
Publishing Company/Institution Bonfring
Level Local publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter National Conferences on Recent Advances in Science, Engineering and Management Impact on Transformational Leadership on Followers Development on the Basis their Hierarchy in Service Industry 05/03/2020 Tagore Engineering College National
2 Seminar Participant Step-Up in Quality Higher Education 19/01/2019 Vidya Sagar Women's College National
3 Conference Presenter AIMS International Conference on Management Self- Concept and Self-Care through physical fitness 03/01/2019 SIMS Pune International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students AICTE Sponsored Short Term Training Program on Emotional Intelligence for Teaching Staff in Enhancing Efficiency of Students 17/12/2020 Tagore Engineering College
2 Marketing Strategies in the Turbulent times Webinar 20/07/2020 SA Engineering College, Chennai
3 Emerging Trends in Industry - Marketing strategies in COVID Emerging Trends in Industry - Webinar series 12/07/2020 Tagore Engineering College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Buyers' Purchase Decision of Residential Houses with Reference to Chennai Real Estate Market Dr. N. Mohan Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 5 Days FDP on Emerging Technologies in Transforming Business Models SJB Institute of Technology Regional 24/11/2020
2 Being a Supper Teacher Bannari Amman Institute of Technology National 06/07/2020
3 Teachers' Leadership Quality in Higher Education Sri Sairam Institute of Management International 24/06/2020
4 Orientation Program Christ Demeed to be University 05/08/2019
5 Enhancing Pedagogic Practices, Research and Consultancy Christ University 20/05/2019
6 Creative Pedagogy: Fostering student Creativity and Innovation Indian Institute of Technology, Madras Institutional 27/11/2014
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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