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Dr MALLIKA SANKAR M

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z Marketing Mastermind- IUP Publications Bimonthly 01/08/2021
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 International School of Management Excellence International
2 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
3 Conference Presenter International Conference Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning 08/10/2021 Binary University International
4 Conference Presenter National level conference on Gender Equality and Women Empowerment Goals of Feminism over the Decades ? A Theoretical Impression 30/09/2021 The Oxford College of Business Management National
5 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
6 Conference Presenter Standing up to the post pandemic challenges in the global scenario Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values 31/07/2021 Apolo Arts and Science College, Chennai International
7 Conference Presenter International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? Ambush Marketing in Sports Events: A Conceptual Overview 08/05/2021 Presidency University International
8 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
9 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
10 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
11 Conference Moderator/Chair International Virtual Conference 19/04/2021 Loyola College (Autonomous) International
12 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
13 Seminar Keynote Speaker International SEminar on Disruptive Technology and Business: Emerging Challenges and Model HR in the age of Disruptions 26/03/2021 Mar Ivanios College International
14 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
15 Conference Participant Management Facets: Quest and Fortuity 10/01/2013 Berchmans Institute of Management Studies, S B College, Changanassery National
16 Seminar Participant One Day Seminar on Environmental Management 20/12/2010 Saintgits Institute of Management National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 How to do a Research Project National Webinar 13/11/2021 Carmel College
2 Confidence Building Expert Session 09/11/2021 Allama Iqbal Institute of Management
3 Digital Transformation in HR Webinar 14/08/2021 International School of Management Excellence
4 Practical insights on Business Analytics Webinar 27/02/2021 Karpagam Academy of higher education (Deemed to be University)
5 Research and Analysis of Business Case-Studies for Successful Entrepreneurship INFINITY 2021 12/01/2021 St. Francis De Sales College
6 Practical insights to Business Analytics Workshop on Practical Insights to Business Analytics 15/10/2020 Kochi Business School
7 Business Analytics and its applications Expert Session 14/10/2019 Mangalam College of Engineering
8 Scope of Business Analytics One day seminar 30/11/2018 Ettumanoorappan College
9 Time Management Induction and orientation program 29/08/2018 Saintgits College of Applied Sciences
10 Motivation and positive thinking Induction and orientation program 26/06/2018 Saintgits College of Applied Sciences
11 Effective ways to clear Group Discussion and Interview Expert Session 05/07/2017 Saintgits College of Applied Sciences
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on organisational culture among business schools in Kerala State Dr. M H Salim Bharathiar University
Sl.No. Title Name of Student Institution Month Year
1 Social marketing strategies to fight corruption in Indian Institutions LAKSHMI RAJ Christ University July 2021
2 . JAIS V THOMAS Christ University January 2022
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Programme Presidency College, Bangalore National Invited Resource Person/Trainer 25/04/2022
2 FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" - ALL INDIA COUNCIL FOR TECHNICAL EDUCATION National Invited Resource Person/Trainer 02/12/2021
3 Structural Equation Model using AMOS S S Jain College for Women National Participant 30/08/2021
4 Faculty Development Programme I - 2021 Centre for Education Beyond Curriculum Institutional Participant 16/06/2021
5 Data Analytics in Business Decesions St. Joseph's College of Engineering National Participant 16/06/2021
6 Foundations of Everyday Leadership University of Illinois at Urbana-Champaign Institutional Presenter 10/05/2021
7 International Faculty Development Program on Research Methodology and Scientific Tools B K Birla Institute of Engineering & Technology International Participant 13/04/2021
8 Hypothesis Testing Using Non-Parametric Tests in SPSS Christ University Institutional Participant 17/03/2021
9 Workshop on Qualitative Data Analysis using NVivo12 Christ (Deemed to be University) National Participant 27/02/2021
10 Statistical Analysis Using R Christ University Institutional Participant 13/07/2020
11 FDP on "Being a Super Teacher" Bannari Amman Institute of Technology National Participant 06/07/2020
12 International Faculty Development Program on "Teachers Leadership Quality in Higher Education" Sairam Institute of Management Studies International Participant 24/06/2020
13 Introduction to Business Analytics: Communicating with Data University of Illinois at Urbana-Champaign Institutional Participant 01/05/2020
14 Innovative Methods in Teaching & Research Orientation for Beginners Marian International Institute of Management, Kuttikkanam National Participant 07/02/2019
15 Recalibrating the Management Education Eco System of Kerala Xavier Institute of Management & Entrepreneurship, Kochi National Participant 09/06/2017
16 Structural Equation Modeling (SEM) BASELIUS COLLEGE, KOTTAYAM National Participant 30/05/2016
17 Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) CHRIST UNIVERSITY National Participant 13/05/2016
18 Statistical Tools for Research Sree Narayana Gurukulam College of Engineering Regional Participant 26/03/2015
19 QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS CHRIST UNIVERSITY National Participant 26/01/2015
20 RESEARCH METHODS AND DATA ANALYSIS USING SPSS MUSALIAR INSTITUTE OF MANAGEMENT National Participant 16/08/2012
21 Management Teacher-2015 - New Age Teacher Association of Indian Management Schools National Participant 12/07/2012
22 Research Methodology and Data Analysis Institute for Competency Advancement of Teachers National Participant 27/04/2011
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