Faculty

Profile

Dr MALLIKA SANKAR M

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z Marketing Mastermind- IUP Publications Bimonthly 01/08/2021
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Exploring the Role of Social Media Marketing in the Education Sector 9781799889045 Jun 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MALLIKA SANKAR M,SARA FAZZIN (XENOPHON COLLEGE LONDON, UK)
Title of Book EdTech Economy and the Transformation of Education
Title of Book/Chapter/Article/Case Study) Exploring the Role of Social Media Marketing in the Education Sector
Month/Year Jun/2022
ISBN 9781799889045
Pages 227 - 244
Publishing Company/Institution IGI GLOBAL
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? Redefining Organisational Sustainability Through Revamping Digital Capital 06/02/2023 Ahlia University, Manama - Bahrain International
2 Conference Presenter International conference on Developing Resilient and Sustainable Business Affinity Towards Positive and Negative News: A Critique View 10/09/2022 SHRI CHIMANBHAI PATEL INSTITUTE OF MANAGEMENT & RESEARCH International
3 Seminar Keynote Speaker Tycoon 2022- Student National Seminar Leading beyond Pandemic - Developing Resilience, Realignment and Reinvention in Business 25/06/2022 ST. FRANCIS DE SALES COLLEGE National
4 Conference Presenter International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 International School of Management Excellence International
5 Conference Presenter 10th International Conference on Contemporary Issues in Management Blockchain Technology in Indian Banking Sector: A conceptual overview 25/02/2022 ISME Bangalore International
6 Conference Presenter International Conference Innovative Educational Practices for Overcoming the Challenges and Inculcating Holistic Values in Online Teaching and Learning 08/10/2021 Binary University International
7 Conference Presenter National level conference on Gender Equality and Women Empowerment Goals of Feminism over the Decades ? A Theoretical Impression 30/09/2021 The Oxford College of Business Management National
8 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
9 Conference Presenter Standing up to the post pandemic challenges in the global scenario Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values 31/07/2021 Apolo Arts and Science College, Chennai International
10 Conference Presenter International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? Ambush Marketing in Sports Events: A Conceptual Overview 08/05/2021 Presidency University International
11 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
12 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
13 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
14 Conference Moderator/Chair International Virtual Conference 19/04/2021 Loyola College (Autonomous) International
15 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
16 Seminar Keynote Speaker International SEminar on Disruptive Technology and Business: Emerging Challenges and Model HR in the age of Disruptions 26/03/2021 Mar Ivanios College International
17 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
18 Conference Participant Management Facets: Quest and Fortuity 10/01/2013 Berchmans Institute of Management Studies, S B College, Changanassery National
19 Seminar Participant One Day Seminar on Environmental Management 20/12/2010 Saintgits Institute of Management National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 How to do a Research Project National Webinar 13/11/2021 Carmel College
2 Confidence Building Expert Session 09/11/2021 Allama Iqbal Institute of Management
3 Digital Transformation in HR Webinar 14/08/2021 International School of Management Excellence
4 Practical insights on Business Analytics Webinar 27/02/2021 Karpagam Academy of higher education (Deemed to be University)
5 Research and Analysis of Business Case-Studies for Successful Entrepreneurship INFINITY 2021 12/01/2021 St. Francis De Sales College
6 Practical insights to Business Analytics Workshop on Practical Insights to Business Analytics 15/10/2020 Kochi Business School
7 Business Analytics and its applications Expert Session 14/10/2019 Mangalam College of Engineering
8 Scope of Business Analytics One day seminar 30/11/2018 Ettumanoorappan College
9 Time Management Induction and orientation program 29/08/2018 Saintgits College of Applied Sciences
10 Motivation and positive thinking Induction and orientation program 26/06/2018 Saintgits College of Applied Sciences
11 Effective ways to clear Group Discussion and Interview Expert Session 05/07/2017 Saintgits College of Applied Sciences
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on organisational culture among business schools in Kerala State Dr. M H Salim Bharathiar University
Sl.No. Title Name of Student Institution Month Year
1 Digital Content Marketing of Edtech Firms: A Study on the Effect of Uses and Gratification Motives on Purchase Intention. LAKSHMI RAJ Christ University May 2022
2 Deciphering the Role of the Digital Divide Among Allopathic Healthcare Professionals in the Private Hospitals in Kerala JAIS V THOMAS Christ University January 2022
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Programme Presidency College, Bangalore National Invited Resource Person/Trainer 25/04/2022
2 FDP on "GEOMECHANICS FOR STRUCTURAL ENGINEERS" - ALL INDIA COUNCIL FOR TECHNICAL EDUCATION National Invited Resource Person/Trainer 02/12/2021
3 Structural Equation Model using AMOS S S Jain College for Women National Participant 30/08/2021
4 Faculty Development Programme I - 2021 Centre for Education Beyond Curriculum Institutional Participant 16/06/2021
5 Data Analytics in Business Decesions St. Joseph's College of Engineering National Participant 16/06/2021
6 Foundations of Everyday Leadership University of Illinois at Urbana-Champaign Institutional Presenter 10/05/2021
7 International Faculty Development Program on Research Methodology and Scientific Tools B K Birla Institute of Engineering & Technology International Participant 13/04/2021
8 Hypothesis Testing Using Non-Parametric Tests in SPSS Christ University Institutional Participant 17/03/2021
9 Workshop on Qualitative Data Analysis using NVivo12 Christ (Deemed to be University) National Participant 27/02/2021
10 Statistical Analysis Using R Christ University Institutional Participant 13/07/2020
11 FDP on "Being a Super Teacher" Bannari Amman Institute of Technology National Participant 06/07/2020
12 International Faculty Development Program on "Teachers Leadership Quality in Higher Education" Sairam Institute of Management Studies International Participant 24/06/2020
13 Introduction to Business Analytics: Communicating with Data University of Illinois at Urbana-Champaign Institutional Participant 01/05/2020
14 Innovative Methods in Teaching & Research Orientation for Beginners Marian International Institute of Management, Kuttikkanam National Participant 07/02/2019
15 Recalibrating the Management Education Eco System of Kerala Xavier Institute of Management & Entrepreneurship, Kochi National Participant 09/06/2017
16 Structural Equation Modeling (SEM) BASELIUS COLLEGE, KOTTAYAM National Participant 30/05/2016
17 Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) CHRIST UNIVERSITY National Participant 13/05/2016
18 Statistical Tools for Research Sree Narayana Gurukulam College of Engineering Regional Participant 26/03/2015
19 QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS CHRIST UNIVERSITY National Participant 26/01/2015
20 RESEARCH METHODS AND DATA ANALYSIS USING SPSS MUSALIAR INSTITUTE OF MANAGEMENT National Participant 16/08/2012
21 Management Teacher-2015 - New Age Teacher Association of Indian Management Schools National Participant 12/07/2012
22 Research Methodology and Data Analysis Institute for Competency Advancement of Teachers National Participant 27/04/2011
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy