Faculty

Profile

Dr MALLIKA SANKAR M

MBA, PhD

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE BANNERGHATTA ROAD CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2018
PG MBA 2009
Degree BA 1996
Sl.No. Title Name of Periodical Periodicity Date
1 The impact of Price Sensitivity on Purchase Intention: Signals from Gen Z Marketing Mastermind- IUP Publications Bimonthly 01/08/2021
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era A Post Pandemic Outlook on Technology Induced Travel 06/08/2021 Christ University International
2 Conference Presenter Standing up to the post pandemic challenges in the global scenario Online Teaching: A Conceptual Note on Challenges, Solutions and Inculcating Values 31/07/2021 Apolo Arts and Science College, Chennai International
3 Conference Presenter International Conference on ?Applied Management Trends and Perspective in Business Growth Trajectory? Ambush Marketing in Sports Events: A Conceptual Overview 08/05/2021 Presidency University International
4 Conference Presenter National conference on Transformation of Technology in Higher Education Online Education post Covid -19 Pandemic ? Challenges, Strategies and Best Practices 27/04/2021 Central University of Tamil Nadu National
5 Conference Presenter National Conference on Emerging Trends in Management Science and Technology Impact of price sensitivity on consumers' purchase intention: A descriptive study on Generation Z 22/04/2021 Adhiyamaan College of Engineering (Autonomous) National
6 Conference Presenter International Conference on Global Emerging Trends in Transformation of Education Online education during COVID-19 pandemic - challenges and best practices for online teaching 20/04/2021 Dr. D.Y. Patil College of Education International
7 Conference Moderator/Chair International Virtual Conference 19/04/2021 Loyola College (Autonomous) International
8 Conference Presenter International Virtual Conference on Stand, Start, Strive and Stabilize - Changing Business Scenario in the backdrop of Covid' 19 The Effect of Celebrity Endorsement on Purchase Intention of Gen Z: Endorsing Snack Food Sector 19/04/2021 Loyola College (Autonomous) International
9 Seminar Keynote Speaker International SEminar on Disruptive Technology and Business: Emerging Challenges and Model HR in the age of Disruptions 26/03/2021 Mar Ivanios College International
10 Conference Presenter International Conference on Emerging trends in Management A conceptual study on changing goals of feminism over the decades 23/01/2020 Marian International Institute of Management International
11 Conference Participant Management Facets: Quest and Fortuity 10/01/2013 Berchmans Institute of Management Studies, S B College, Changanassery National
12 Seminar Participant One Day Seminar on Environmental Management 20/12/2010 Saintgits Institute of Management National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Digital Transformation in HR Webinar 14/08/2021 International School of Management Excellence
2 Practical insights on Business Analytics Webinar 27/02/2021 Karpagam Academy of higher education (Deemed to be University)
3 Research and Analysis of Business Case-Studies for Successful Entrepreneurship INFINITY 2021 12/01/2021 St. Francis De Sales College
4 Practical insights to Business Analytics Workshop on Practical Insights to Business Analytics 15/10/2020 Kochi Business School
5 Business Analytics and its applications Expert Session 14/10/2019 Mangalam College of Engineering
6 Scope of Business Analytics One day seminar 30/11/2018 Ettumanoorappan College
7 Time Management Induction and orientation program 29/08/2018 Saintgits College of Applied Sciences
8 Motivation and positive thinking Induction and orientation program 26/06/2018 Saintgits College of Applied Sciences
9 Effective ways to clear Group Discussion and Interview Expert Session 05/07/2017 Saintgits College of Applied Sciences
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on organisational culture among business schools in Kerala State Dr. M H Salim Bharathiar University
Sl.No. Title Name of Student Institution Month Year
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Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Structural Equation Model using AMOS S S Jain College for Women National Participant 30/08/2021
2 Faculty Development Programme I - 2021 Centre for Education Beyond Curriculum Institutional Participant 16/06/2021
3 Data Analytics in Business Decesions St. Joseph's College of Engineering National Participant 16/06/2021
4 Foundations of Everyday Leadership University of Illinois at Urbana-Champaign Institutional Presenter 10/05/2021
5 International Faculty Development Program on Research Methodology and Scientific Tools B K Birla Institute of Engineering & Technology International Participant 13/04/2021
6 Hypothesis Testing Using Non-Parametric Tests in SPSS Christ University Institutional Participant 17/03/2021
7 Workshop on Qualitative Data Analysis using NVivo12 Christ (Deemed to be University) National Participant 27/02/2021
8 Statistical Analysis Using R Christ University Institutional Participant 13/07/2020
9 FDP on "Being a Super Teacher" Bannari Amman Institute of Technology National Participant 06/07/2020
10 International Faculty Development Program on "Teachers Leadership Quality in Higher Education" Sairam Institute of Management Studies International Participant 24/06/2020
11 Introduction to Business Analytics: Communicating with Data University of Illinois at Urbana-Champaign Institutional Participant 01/05/2020
12 Innovative Methods in Teaching & Research Orientation for Beginners Marian International Institute of Management, Kuttikkanam National Participant 07/02/2019
13 Recalibrating the Management Education Eco System of Kerala Xavier Institute of Management & Entrepreneurship, Kochi National Participant 09/06/2017
14 Structural Equation Modeling (SEM) BASELIUS COLLEGE, KOTTAYAM National Participant 30/05/2016
15 Basics and Advanced Quantitative Data Analysis Techniques using IBM SPSS and AMOS / SEM (Module II) CHRIST UNIVERSITY National Participant 13/05/2016
16 Statistical Tools for Research Sree Narayana Gurukulam College of Engineering Regional Participant 26/03/2015
17 QUANTITATIVE RESEARCH AND TECHNIQUES USING IBM SPSS CHRIST UNIVERSITY National Participant 26/01/2015
18 RESEARCH METHODS AND DATA ANALYSIS USING SPSS MUSALIAR INSTITUTE OF MANAGEMENT National Participant 16/08/2012
19 Management Teacher-2015 - New Age Teacher Association of Indian Management Schools National Participant 12/07/2012
20 Research Methodology and Data Analysis Institute for Competency Advancement of Teachers National Participant 27/04/2011
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