Faculty

Profile

Dr SHIKHA BHAGAT

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing 05-Dec-2020 50 / 12 / 24-39

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI RAVI
Title of Article Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies.
Name of Journal Indian Journal of Marketing
Volume No 50
Issue No 12
Page No 24-39
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 05-Dec-2020
2 Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing 08-Sep-2018 48 / 9 / 40-54

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANI
Title of Article Health Drink Analysis:What is Satisfying Consumer's Thirst?
Name of Journal Indian Journal of Marketing
Volume No 48
Issue No 9
Page No 40-54
URL http://indianjournalofmarketing.com/index.php/ijom/search/search
Indexing Agency Scopus
Date of Publication 08-Sep-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Participant At the Tri-junction of Fragility & Vulnerability - The Andaman & Nicobar story 21/10/2022 Christ University Institutional
2 Conference Presenter National conference on "Emerging trends in Business, Economics and social sciences" Is Credibility Of The Micro- Celebrity An Attracting Factor For Consumers Buying Musical Equipments Or Services? An Empirical Review 07/10/2022 Jyothi Nivas College Autonomous National
3 Seminar Participant Latest trends in Digital Marketing 04/10/2022 Mc Graw Hill National
4 Seminar Participant Empirical Case Based Research 08/04/2021 Christ University Institutional
5 Seminar Participant MATLAB and Optimization Techniques for Researchers 28/11/2020 Christ University Institutional
6 Seminar Participant National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance 13/09/2020 Christ University National
7 Symposium Participant Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 24/08/2020 Christ University National
8 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
9 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
10 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
11 Seminar Participant Work life Balance:Entrepreneuring in Time of Crisis 01/08/2020 Christ University Institutional
12 Symposium Participant International Symposium on current trends in Research and innovation 25/07/2020 Christ University International
13 Seminar Participant Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures 23/07/2020 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A critical analysis on Franchising as a strategy for business growth in Fast Food industry with particular reference of Mc Donalds and Pizza Hut in Delhi(NCR region). Dr Daryab Singh Noida International University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Programme 1-2022 The Centre of Education Beyond Curriculum & IQAC Institutional Participant 06/07/2022
2 RESKILLING AND UPSKILLING - A Strategic Response to Changing Skill Demands of Management Education Christ(Deemed to be University) Participant 30/05/2022
3 ?The Art of Doing Research? Jyothi Engineering College, Thrissur, India, CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia International Participant 12/07/2021
4 Ouriginal 30M Training in association with Teaching Learning Enhancement Cell Institutional Participant 21/06/2021
5 "HIGH QUALITY RESEARCH - APPROACH, DESIGN AND PUBLISHING? SILICON CITY COLLEGE OF MANAGEMENT AND COMMERCE National Participant 21/06/2021
6 Faculty Development Programme Christ(Deemed to be University) Institutional Participant 16/06/2021
7 Aanveekshikee II : 5 Days National Level Virtual Workshop on Research Paper Writing and Introduction to Econometrics and SPSS SRI BHAGAWAN MAHAVEER JAIN EVENING COLLEGE National Participant 15/06/2021
8 Hybrid Teaching Christ University Participant 02/03/2021
9 ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? Department of MBA Regional Participant 24/11/2020
10 Statistical Analysis using R School of Business and Management Institutional Participant 13/07/2020
11 Say no to depression Vishwas- Guidance & counselling Center Jain(Deemed to be University) Institutional Participant 11/07/2020
12 Microsoft teams 30 M Training powered by Media studies & IT services Institutional Participant 09/07/2020
13 Being a Super teacher Bannari Amman Institute of Technology National Participant 06/07/2020
14 Quality Improvement Program Christ University Participant 22/04/2020
15 Marketing Analytics Coursera International Participant 14/04/2020
16 Orientation Program Christ University Participant 05/08/2019
17 QIP Christ University Participant 20/05/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 E-Quiz on marketing Successfully attemped the online quiz and secured 80% marks St.Joseph College 14 July 2020
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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