Faculty

Profile

Dr SHIKHA BHAGAT

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Noida International University 2017
PG MBA Bharathi Vidyapeeth University 2010
Degree BBA(CAM) Gurunanak Dev University 2008
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications 16-Jan-2021 174 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY CSHIKHA BHAGAT
Title of Article Smart City- Far and Near Dream in Indian Context
Name of Journal International Journal of Computer Applications
Volume No 174
Issue No 12
Page No
URL https://www.ijcaonline.org/archives/volume174/number12/31732-2021921006
Date of Publication 16-Jan-2021
2 Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies. Indian Journal of Marketing 05-Dec-2020 50 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHILPA SARVANI RAVI,SHIKHA BHAGATSHIKHA BHAGAT
Title of Article Will Mobile Application Technology Help Retail Merchandising ? Breakthrough Innovation by FMCG Companies.
Name of Journal Indian Journal of Marketing
Volume No 50
Issue No 12
Page No
URL https://www.scopus.com/sourceid/21100241711
Date of Publication 05-Dec-2020
3 D2C (Direct To Consumer) Business Model: Efficacious Strategy for the Businesses to Grow During COVID-19 Scenario. International Journal of Research and Review 01-Dec-2020 7 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANISHIKHA BHAGAT
Title of Article D2C (Direct To Consumer) Business Model: Efficacious Strategy for the Businesses to Grow During COVID-19 Scenario.
Name of Journal International Journal of Research and Review
Volume No 7
Issue No 11
Page No
URL https://www.ijrrjournal.com/IJRR_Vol.7_Issue.11_Nov2020/IJRR0067.pdf
Date of Publication 01-Dec-2020
4 Health Drink Analysis:What is Satisfying Consumer's Thirst? Indian Journal of Marketing 08-Sep-2018 48 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIKHA BHAGAT,SHILPA SARVANISHIKHA BHAGAT
Title of Article Health Drink Analysis:What is Satisfying Consumer's Thirst?
Name of Journal Indian Journal of Marketing
Volume No 48
Issue No 9
Page No
URL http://indianjournalofmarketing.com/index.php/ijom/search/search
Date of Publication 08-Sep-2018
5 Influence of Merchandising and Pricing strategies on Consumer Buying Behaviour-A cross sectional study of Hypermarkets in Bangalore City International Journal of Management 23-Jun-2017 8 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHILPA SARVANI,SHIKHA BHAGATSHIKHA BHAGAT
Title of Article Influence of Merchandising and Pricing strategies on Consumer Buying Behaviour-A cross sectional study of Hypermarkets in Bangalore City
Name of Journal International Journal of Management
Volume No 8
Issue No 3
Page No
URL http://www.iaeme.com/Ijm/index.asp
Date of Publication 23-Jun-2017
6 An Empirical analysis on customer satisfaction level in Fast Food Industry among the major competitor?s [Delhi- NCR] International Journal of Advanced Scientific Research and Management 10-Oct-2016 1 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIKHA BHAGAT
Title of Article An Empirical analysis on customer satisfaction level in Fast Food Industry among the major competitor?s [Delhi- NCR]
Name of Journal International Journal of Advanced Scientific Research and Management
Volume No 1
Issue No 10
Page No
URL http://ijasrm.com/wp-content/uploads/2016/10/IJASRM_V1S10_130_23_29.pdf
Date of Publication 10-Oct-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Participant MATLAB and Optimization Techniques for Researchers 28/11/2020 Christ University Institutional
2 Seminar Participant National Webinar on: Facing the Online Teaching Challenges: MOOCs at a Glance 13/09/2020 Christ University National
3 Symposium Participant Positioning and Repositioning of Teachers in the light of National Educational Policy 2020 24/08/2020 Christ University National
4 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
5 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
6 Seminar Participant Work life Balance:Entrepreneuring in Time of Crisis 01/08/2020 Christ University Institutional
7 Symposium Participant International Symposium on current trends in Research and innovation 25/07/2020 Christ University International
8 Seminar Participant Dealing with Mental and Emotional Stress during COVID19: Lessons from Scriptures 23/07/2020 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A critical analysis on Franchising as a strategy for business growth in Fast Food industry with particular reference of Mc Donalds and Pizza Hut in Delhi(NCR region). Dr Daryab Singh Noida International University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 ?EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS? Department of MBA Regional 24/11/2020
2 Statistical Analysis using R School of Business and Management Institutional 13/07/2020
3 Say no to depression Vishwas- Guidance & counselling Center Jain(Deemed to be University) Institutional 11/07/2020
4 Microsoft teams 30 M Training powered by Media studies & IT services Institutional 09/07/2020
5 Being a Super teacher Bannari Amman Institute of Technology National 06/07/2020
6 Quality Improvement Program Christ University 22/04/2020
7 Marketing Analytics Coursera International 14/04/2020
8 Orientation Program Christ University 05/08/2019
9 QIP Christ University 20/05/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 E-Quiz on marketing Successfully attemped the online quiz and secured 80% marks St.Joseph College 14 July 2020

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