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Dr AARTHY C

MBA, PhD

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE BANNERGHATTA ROAD CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2014
PG MBA 2011
Degree BE 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
2 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 13-Mar-2021
3 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Indexing Agency Scopus
Date of Publication 28-Jan-2020
4 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,JESSY NAIR,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No 1-25
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Indexing Agency Scopus
Date of Publication 16-Oct-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR,YOUCEF
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Feb/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Web of Science and Scopus
Level International publisher
2 Conference Proceedings Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Jan/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter How Disruptive Chains can Shape Sustainable Business Models Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations 29/07/2021 FISAT Business School International
2 Conference Presenter Hoe Disruptive Chains can Shape Sustainable Business Models Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers 29/07/2021 FISAT Business School International
3 Conference Presenter Hoe Disruptive chains can shape sustainable Business Models Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context 29/07/2021 FISAT Business School International
4 Seminar Participant Seminar on Research Methodology 01/06/2021 AMET University National
5 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
6 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
7 Conference Presenter Metamorphosis of Modern Management and Research?(IC 3MR-2020) Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects 13/08/2020 Bannari Amman Institute International
8 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
9 Conference Presenter National Conference on Metamorphosis of Modern Management and Research-3MR 2020 The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine 06/03/2020 Bannari Amman Institute of Technology National
10 Conference Presenter Strategy, Innovation and Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning 25/12/2018 IIM TRICHY National
11 Conference Presenter Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning Experience 25/12/2018 IIM Trichy National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Ethics In Research Six Days National Level Fdp On Skills Of Research 14/08/2021 Christ College Mysuru
2 Women in New Normal Women Forum 11/06/2021 Dr.N.G.P.ARTSANDSCIENCECOLLEGE
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 National workshop on Research writing, Introduction to Econometric and SPSS Jain University National Participant 15/06/2021
2 EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS SJB Institute National Participant 24/11/2020
3 ACADEMIC WRITING IN QUALITY JOURNALS UNIVERSITY of MADRAS-DoMS International Participant 29/09/2020
4 NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS ESTEEMZ FOUNDATIONS National Participant 25/09/2020
5 INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS AMITY UNIVERSITY International Participant 15/09/2020
6 BEING A SUPER TEACHER SCHOOL OF MANAGEMENT STUDIES National Participant 06/07/2020
7 Techniques of Writing Research Paper and its Publications Silicon city College of Management and Commerce National Participant 01/07/2020
8 NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS RJS INSTITUTE OF MANAGEMENT STUDIES National Participant 25/06/2020
9 Teacher's Leadership Quality in Higher Education SAI RAM INSTITUTE OF MANAGEMENT STUDIES International Participant 24/06/2020
10 Digital Transformations COURSE ERA International Participant 21/04/2020
11 STATISTICAL ANALYSIS USING R & PYTHON RNS COLLEGE Institutional Participant 25/10/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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