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Dr AARTHY C

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 24-Mar-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Indexing Agency Web of Science
Date of Publication 24-Mar-2022
2 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 27-Mar-2021 27 / 2 / 1054-1058

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 27
Issue No 2
Page No 1054-1058
URL https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 27-Mar-2021
3 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No -
URL Https://cibg.org.au/
Indexing Agency Web of Science
Date of Publication 13-Mar-2021
4 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 / 1-5

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No 1-5
URL http://www.irphouse.com/volume/ijertv12n12.htm
Indexing Agency Scopus
Date of Publication 28-Jan-2020
5 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 / 1-25

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) AARTHY C,JESSY NAIR,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No 1-25
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Indexing Agency Scopus
Date of Publication 16-Oct-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 9789811692604 May 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUREKHA NAYAK,SANGEETHA R,AARTHY C,KAVITHA R ,ANURADHA R,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year May/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
2 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 978-981-16-9260-4 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ANURADHA R,SANGEETHA R,AARTHY C,KAVITHA R ,SUREKHA NAYAK,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain based Internet Of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year Mar/2022
ISBN 978-981-16-9260-4
Pages 181 - 209
Publishing Company/Institution Springer Nature Singapore Pte ltd
Indexing Agency Scopus
Level International publisher
3 Reference book Leveraging Block Chain Technology for Internet of Things Powered Banking Sector 9789811692604 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,SUREKHA NAYAK,SANGEETHA R,KAVITHA R ,ANURADHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block Chain Technology for Internet of Things Powered Banking Sector
Month/Year Mar/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
4 Text book An Overview of Augmenting AI Application in Healthcare Application 2367-4512 Mar 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AISHWARYA N,AARTHY C,DR PASUMPON PANDIAN, XAVIER FERNANDO AND WANG HAOX
Title of Book Computer Networks, Big Data and IoT
Title of Book/Chapter/Article/Case Study) An Overview of Augmenting AI Application in Healthcare Application
Month/Year Mar/2022
ISBN 2367-4512
Pages
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
5 Text book Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR,YOUCEF
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Feb/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Web of Science and Scopus
Level International publisher
6 Conference Proceedings Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Jan/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Symposium Keynote Speaker Research Mehtodology and Data Analysis Using Excel Descriptive Statistics in Excel 17/03/2022 Kamaraj College National
2 Conference Presenter IEEE - International conference on Computer Networks, Big Data and IoT An Overview of Augmenting AI Application in Healthcare 09/12/2021 CARE college of Engineering International
3 Conference Presenter ICCBI An overview of Augmenting AI application in Health Care 08/12/2021 CARE Engineering College International
4 Seminar Keynote Speaker Women's Forum Women in New Normal 11/11/2021 Dr.NGP Arts and Science College National
5 Symposium Keynote Speaker Skills for Research Ethics of Research 14/08/2021 Christ College Mysury India National
6 Conference Presenter How Disruptive Chains can Shape Sustainable Business Models Dark Humour and it's perception on the Interpersonal Relations in Indian Organisations 29/07/2021 FISAT Business School International
7 Conference Presenter Hoe Disruptive Chains can Shape Sustainable Business Models Pop-Up Retail: A study of Factors Influencing the Patronage of Young Consumers 29/07/2021 FISAT Business School International
8 Conference Presenter Hoe Disruptive chains can shape sustainable Business Models Impact of CSR undertaken by ITC Ltd, during COVID-19: Consumer perception of Brand Image in Indian Context 29/07/2021 FISAT Business School International
9 Seminar Participant Seminar on Research Methodology 01/06/2021 AMET University National
10 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
11 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
12 Conference Presenter Metamorphosis of Modern Management and Research?(IC 3MR-2020) Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects 13/08/2020 Bannari Amman Institute International
13 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
14 Conference Presenter National Conference on Metamorphosis of Modern Management and Research-3MR 2020 The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine 06/03/2020 Bannari Amman Institute of Technology National
15 Conference Presenter Strategy, Innovation and Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning 25/12/2018 IIM TRICHY National
16 Conference Presenter Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning Experience 25/12/2018 IIM Trichy National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 MS Excel and Descriptive Statistics 3 Day National Workshop on Research Methodology and Data Analysis Using Excel 18/03/2022 Kamaraj College- Deparment of Business Administration
2 Ethics In Research Six Days National Level Fdp On Skills Of Research 14/08/2021 Christ College Mysuru
3 Women in New Normal Women Forum 11/06/2021 Dr.N.G.P.ARTSANDSCIENCECOLLEGE
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Foundation of Data Science and its Application ATAL ACADEMY National Participant 26/07/2021
2 Technology in Management ATAL ACADEMY National Participant 12/07/2021
3 National workshop on Research writing, Introduction to Econometric and SPSS Jain University National Participant 15/06/2021
4 EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS SJB Institute National Participant 24/11/2020
5 ACADEMIC WRITING IN QUALITY JOURNALS UNIVERSITY of MADRAS-DoMS International Participant 29/09/2020
6 NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS ESTEEMZ FOUNDATIONS National Participant 25/09/2020
7 INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS AMITY UNIVERSITY International Participant 15/09/2020
8 BEING A SUPER TEACHER SCHOOL OF MANAGEMENT STUDIES National Participant 06/07/2020
9 Techniques of Writing Research Paper and its Publications Silicon city College of Management and Commerce National Participant 01/07/2020
10 NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS RJS INSTITUTE OF MANAGEMENT STUDIES National Participant 25/06/2020
11 Teacher's Leadership Quality in Higher Education SAI RAM INSTITUTE OF MANAGEMENT STUDIES International Participant 24/06/2020
12 Digital Transformations COURSE ERA International Participant 21/04/2020
13 STATISTICAL ANALYSIS USING R & PYTHON RNS COLLEGE Institutional Participant 25/10/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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