Faculty

Profile

Dr AARTHY C

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Anna University 2014
PG MBA Anna University 2011
Degree BE Avinashi Lingam Deemed University 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 16-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 28
Issue No 2
Page No
URL https://cibg.org.au/
Date of Publication 16-Mar-2021
2 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
3 A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations International Journal of Marketing and Technology 21-Jan-2021 11 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Article A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations
Name of Journal International Journal of Marketing and Technology
Volume No 11
Issue No 1
Page No
URL https://www.ijmra.us/2021ijmt_january.php
Date of Publication 21-Jan-2021
4 Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications 16-Jan-2021 174 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Smart City- Far and Near Dream in Indian Context
Name of Journal International Journal of Computer Applications
Volume No 174
Issue No 12
Page No
URL https://www.ijcaonline.org/archives/volume174/number12/31732-2021921006
Date of Publication 16-Jan-2021
5 Impact of Global Advertisement over Local Societies International Journal of Scientific and Research Publications 06-Jan-2021 11 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,GURPREET SINGH,AARTHY C,SIDHANT AGARWAL
Title of Article Impact of Global Advertisement over Local Societies
Name of Journal International Journal of Scientific and Research Publications
Volume No 11
Issue No 1
Page No
URL http://www.ijsrp.org/research-paper-0121.php?rp=P10910874
Date of Publication 06-Jan-2021
6 Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry Journal of Critical Reviews 31-Oct-2020 7 / 19 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C
Title of Article Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry
Name of Journal Journal of Critical Reviews
Volume No 7
Issue No 19
Page No
URL
Date of Publication 31-Oct-2020
7 Consumer Perception and Purchasing Behavior towards Counterfeit Products- Effect on Original Brand Image International Journal of Research and Review 04-Sep-2020 7 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AARTHY C,ABHIJITH SATYA VARMA,NIKITHAA PAARAKH
Title of Article Consumer Perception and Purchasing Behavior towards Counterfeit Products- Effect on Original Brand Image
Name of Journal International Journal of Research and Review
Volume No 7
Issue No 9
Page No
URL https://www.ijrrjournal.com/current_issue_ijrr.html
Date of Publication 04-Sep-2020
8 Impact of FDI Promotions on Various Sectors of The Indian Economy Tathapi 11-Jun-2020 19 / 24 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,ANKOOR YOGESH KULKARNI,DHRUVPOOJARI,AARTHY C
Title of Article Impact of FDI Promotions on Various Sectors of The Indian Economy
Name of Journal Tathapi
Volume No 19
Issue No 24
Page No
URL http://tathapi.com/index.php/2320-0693/issue/view/27
Date of Publication 11-Jun-2020
9 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No
URL http://www.irphouse.com/volume/ijertv12n12.htm
Date of Publication 28-Jan-2020
10 Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context Journal of Asia Business Studies 16-Oct-2019 13 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,JESSY NAIR,AARTHY C,BALAJI SINGH
Title of Article Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Name of Journal Journal of Asia Business Studies
Volume No 13
Issue No 1
Page No
URL https://www.emerald.com/insAight/publication/issn/1558-7894/vol/13/iss/4
Date of Publication 16-Oct-2019
11 Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore IJRAR 01-Jun-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C
Title of Article Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore
Name of Journal IJRAR
Volume No 6
Issue No 2
Page No
URL
Date of Publication 01-Jun-2019
12 Export Barriers in Indian Garment Sector- An Overview Journal of Emerging Technologies and Innovative Research 04-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AARTHY C,PRIYA VAZ
Title of Article Export Barriers in Indian Garment Sector- An Overview
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 1
Page No
URL http://www.jetir.org/view?paper=JETIR1901A27
Date of Publication 04-Jan-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Text book Enabling System Oriented Global Business Process Enabling System Oriented Global Business Process 978-620-2-51231-2 Nov 2020

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AARTHY C,VENKATESH J
Title of Book Enabling System Oriented Global Business Process
Title of Book/Chapter/Article/Case Study) Enabling System Oriented Global Business Process
Month/Year Nov/2020
ISBN 978-620-2-51231-2
Pages 1 - 356
Publishing Company/Institution Lambert Academic Publishing
Level International publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AARTHY C,JESSY NAIR,YOUCEF
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Feb/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Level International publisher
2 Text book Green Marketing and Sustainability- Company cases in India 9781648285950 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Book Business and Environment
Title of Book/Chapter/Article/Case Study) Green Marketing and Sustainability- Company cases in India
Month/Year Feb/2020
ISBN 9781648285950
Pages 49 - 59
Publishing Company/Institution Notion Press
Level International publisher
3 Conference Proceedings Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media 978-3-030-34269-2 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AARTHY C,JESSY NAIR
Title of Book ITC for an Inclusive World
Title of Book/Chapter/Article/Case Study) Antecedent Factors in Adolescents Consumer Socialization Process Through Social Media
Month/Year Jan/2020
ISBN 978-3-030-34269-2
Pages 191 - 208
Publishing Company/Institution SPRINGER
Level International publisher
4 Reference book Technological Change Perspective for ERP Implementation in Small and Medium Enterprises 9781799817604 Jan 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,JESSY NAIR,AARTHY C,MEHDI KHOSROW-POUR
Title of Book Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications
Title of Book/Chapter/Article/Case Study) Technological Change Perspective for ERP Implementation in Small and Medium Enterprises
Month/Year Jan/2020
ISBN 9781799817604
Pages 1506 - 1516
Publishing Company/Institution IGI
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
2 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
3 Conference Presenter Metamorphosis of Modern Management and Research?(IC 3MR-2020) Better Branding: Impact of Brand Name on Consumer?s Psychological Aspects 13/08/2020 Bannari Amman Institute International
4 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
5 Conference Presenter National Conference on Metamorphosis of Modern Management and Research-3MR 2020 The Effect of Musculo-skeletal Disorder on the productivity of Sewing Machine 06/03/2020 Bannari Amman Institute of Technology National
6 Conference Presenter Strategy, Innovation, & Entrepreneurship Curriculum in Era of Disruption Influence of AV Tools in Learning Experience 25/12/2018 IIM Trichy National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 EMERGING TECHNOLOGIES IN TRANSFORMING BUSINESS MODELS SJB Institute National 24/11/2020
2 ACADEMIC WRITING IN QUALITY JOURNALS UNIVERSITY of MADRAS-DoMS International 29/09/2020
3 NATIONAL LEVEL FDP ON E-C0MMERCE APPLICATIONS ESTEEMZ FOUNDATIONS National 25/09/2020
4 INTERNATIONAL FDP ON BUILDING RESEARCH SKILLS AMITY UNIVERSITY International 15/09/2020
5 BEING A SUPER TEACHER SCHOOL OF MANAGEMENT STUDIES National 06/07/2020
6 Techniques of Writing Research Paper and its Publications Silicon city College of Management and Commerce National 01/07/2020
7 NURTURING AND INNOVATION THROUGH DIGITAL LEARNING PLATFORMS RJS INSTITUTE OF MANAGEMENT STUDIES National 25/06/2020
8 Teacher's Leadership Quality in Higher Education SAI RAM INSTITUTE OF MANAGEMENT STUDIES International 24/06/2020
9 Digital Transformations COURSE ERA International 21/04/2020
10 STATISTICAL ANALYSIS USING R & PYTHON RNS COLLEGE Institutional 25/10/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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