Faculty

Profile

Dr KERENA ANAND

MBA, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CENTRAL CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2019
PG MBA 2005
Degree BE 2002
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Parle Products: The Journey of Budget Brand Toward Premiumization Business Perspectives and Research 01-Jun-2020 / / 1-23

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RAGHAVENDRA A N,SIVAKANTHA SETTY,KERENA ANAND
Title of Article Parle Products: The Journey of Budget Brand Toward Premiumization
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-23
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Jun-2020
2 Old Monk: The Resurrection of a Heritage Brand Business Perspectives and Research 03-Feb-2020 / / 1-8

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) KERENA ANAND,SIVAKANTHA SETTY,DILIP CHANDRA S
Title of Article Old Monk: The Resurrection of a Heritage Brand
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No 1-8
URL https://www.scopus.com/sourceid/21100865028
Indexing Agency Scopus
Date of Publication 03-Feb-2020
3 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 17 / 04 / 163-175

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SIVAKANTHA SETTY,KERENA ANAND,NAGENDRA B V
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No 17
Issue No 04
Page No 163-175
URL https://www.scopus.com/sourceid/19700170105
Indexing Agency Scopus
Date of Publication 02-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter COGNOSCO Tanishq: Brand Activism Gone Wrong? 20/11/2020 Christ University National
2 Conference Presenter COGNOSCO Kangana Ranaut: Brand Ambassador or Brand Destroyer 20/11/2020 Christ University National
3 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding Factors Influencing Consumer Buying Behavior on Green Products 13/01/2020 Welinkar Institute of Management Development & Research International
4 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
5 Conference Presenter Seventh AIMS International Conference on Management Empirical Investigation into Customer Perception Towards Brand Premiumisation 02/01/2020 IIM Kozhikode International
6 Conference Presenter Eighth National Conference On Case Studies OLD MONK: The Resurrection of a Heritage Brand 16/08/2019 Christ University National
7 Conference Presenter Eighth National Conference On Case Studies Parle Products: The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
8 Conference Presenter Eighth National Conference On Case Studies Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
9 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 26/07/2019 IIM Indore International
10 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 26/07/2019 IIM Indore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 I will be researching in the field of marketing, something to do with Brands and how they impact the customers. VIKRAM R Christ University July 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Short Term Training Program on Data Analysis using MS Excel, IBM SPSS and R University of Hyderabad-UGC-Human Resource Development Centre International 14/06/2021
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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