Faculty

Profile

Dr TIJO THOMAS

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Mahatma Gandhi University 2018
PG MBA University of Calicut 2012
Degree BCom University of Calicut 2010
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision Vision-The Journal of Business Perspective 23-Oct-2019 23 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) TIJO THOMAS,TIJO THOMAS,NAVELI SINGH ,AMBADY K.G
Title of Article Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Name of Journal Vision-The Journal of Business Perspective
Volume No 23
Issue No 4
Page No
URL https://www.scopus.com/sourceid/21100788370
Date of Publication 23-Oct-2019
2 The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model Vision; Journal of Business perspective 01-Aug-2019 23 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) TIJO THOMAS,TIJO THOMAS,JOHNEY JOHNSON
Title of Article The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
Name of Journal Vision; Journal of Business perspective
Volume No 23
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100788370
Date of Publication 01-Aug-2019
3 What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements Indian journal of marketing 01-Aug-2018 48 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) TIJO THOMAS,TIJO THOMAS,DR. JOHNEY JOHNSON
Title of Article What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements
Name of Journal Indian journal of marketing
Volume No 48
Issue No 8
Page No
URL http://www.indianjournalofmarketing.com/index.php/ijom/article/view/130538
Date of Publication 01-Aug-2018
4 The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit Vision: journal of business perspective 20-Oct-2017 21 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) TIJO THOMAS,TIJO THOMAS,JOHNEY JOHNSON
Title of Article The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit
Name of Journal Vision: journal of business perspective
Volume No 21
Issue No 1
Page No
URL http://journals.sagepub.com/doi/full/10.1177/0972262917733174
Date of Publication 20-Oct-2017
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