Faculty

Profile

Dr TIJO THOMAS

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Inconspicuous Consumption of Luxury Products: A Literature Review. Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi 01-Oct-2022 54 / 10 / 522-531

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,TANYA ANN THOMAS
Title of Article Inconspicuous Consumption of Luxury Products: A Literature Review.
Name of Journal Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi
Volume No 54
Issue No 10
Page No 522-531
URL https://tianjindaxuexuebao.com/0493-2137-tju-v54-i10/
Indexing Agency Scopus
Date of Publication 01-Oct-2022
2 Brand love for sports apparels among Indians; A triangular theory of love perspective. Vision: The Journal of Business Perspective 17-May-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,DIKSHITHA S JAIN
Title of Article Brand love for sports apparels among Indians; A triangular theory of love perspective.
Name of Journal Vision: The Journal of Business Perspective
Volume No
Issue No
Page No -
URL https://journals.sagepub.com/metrics/vis
Indexing Agency Scopus
Date of Publication 17-May-2022
3 Usefulness of Augmented Reality on Product selection: An experimental study. SCMS journal of indian management 05-Jan-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,RACHEL MATHEW ,AMBADY K G
Title of Article Usefulness of Augmented Reality on Product selection: An experimental study.
Name of Journal SCMS journal of indian management
Volume No
Issue No
Page No -
URL https://www.scms.edu.in/jms/
Indexing Agency Scopus
Date of Publication 05-Jan-2022
4 Customer Engagement ? A Literature Review Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi 01-Oct-2021 54 / 10 / 487-499

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JACOB JOSEPH K
Title of Article Customer Engagement ? A Literature Review
Name of Journal Xi'an Shiyou Daxue Xuebao (Ziran Kexue Ban)/Journal of Xi'an Shiyou University, Natural Sciences Edi
Volume No 54
Issue No 10
Page No 487-499
URL https://tianjindaxuexuebao.com/0493-2137-tju-v54-i10/
Indexing Agency Scopus
Date of Publication 01-Oct-2021
5 Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision Vision-The Journal of Business Perspective 23-Oct-2019 23 / 4 / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,NAVELI SINGH ,AMBADY K.G
Title of Article Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Name of Journal Vision-The Journal of Business Perspective
Volume No 23
Issue No 4
Page No 1-10
URL https://www.scopus.com/sourceid/21100788370
Indexing Agency Scopus
Date of Publication 23-Oct-2019
6 The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model Vision; Journal of Business perspective 01-Aug-2019 23 / 3 / 275-286

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JOHNEY JOHNSON
Title of Article The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
Name of Journal Vision; Journal of Business perspective
Volume No 23
Issue No 3
Page No 275-286
URL https://www.scopus.com/sourceid/21100788370
Indexing Agency Scopus
Date of Publication 01-Aug-2019
7 What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements Indian journal of marketing 01-Aug-2018 48 / 8 / 24-36

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,DR. JOHNEY JOHNSON
Title of Article What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements
Name of Journal Indian journal of marketing
Volume No 48
Issue No 8
Page No 24-36
URL http://www.indianjournalofmarketing.com/index.php/ijom/article/view/130538
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Aug-2018
8 The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit Vision: journal of business perspective 20-Oct-2017 21 / 1 / 367-374

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JOHNEY JOHNSON
Title of Article The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit
Name of Journal Vision: journal of business perspective
Volume No 21
Issue No 1
Page No 367-374
URL http://journals.sagepub.com/doi/full/10.1177/0972262917733174
Indexing Agency Scopus
Date of Publication 20-Oct-2017
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International conference on sustainable marketing delivering value Impacted of Social Comparison Orientation and Health Consciousness on Purchasing Intention of Parents for Their Children: Study on Children?s Food Industry Purchasing Intention of Parents for Their Children: Study on Children?s Food Industry 22/04/2022 University of engineering and management, Kolkata International
2 Conference Presenter International Conference- Revitalization: Challenges & Prospects In The Indian Business Environment Surviving The Covid 19 Pandemic Era Customer Engagement - A Literature Review 21/10/2021 Musaliar Institute of Management Institutional
3 Conference Presenter International Conference On INNOVATIVE MANAGEMENT PRACTICES POST COVID- TRENDS & CHALLENGES Inconspicuous Consumption Of Luxury Products: A Literature Review 21/10/2021 Musaliar Institute of Management International
4 Conference Moderator/Chair International Conference - Le novit? 2K21 Innovative Management Practices Post Covid- Trends & Challenges 21/10/2021 Musaliar Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Introduction Research Methodology National webinar on Research Methodology 18/12/2021 NSS collage Ottapalam
Sl.No. Title Genre Producer Copyrights
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