Faculty

Profile

Dr TIJO THOMAS

MBA, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CENTRAL CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2018
PG MBA 2012
Degree BCom 2010
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision Vision-The Journal of Business Perspective 23-Oct-2019 23 / 4 / 1-10

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,NAVELI SINGH ,AMBADY K.G
Title of Article Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Name of Journal Vision-The Journal of Business Perspective
Volume No 23
Issue No 4
Page No 1-10
URL https://www.scopus.com/sourceid/21100788370
Indexing Agency Scopus
Date of Publication 23-Oct-2019
2 The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model Vision; Journal of Business perspective 01-Aug-2019 23 / 3 / 275-286

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JOHNEY JOHNSON
Title of Article The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
Name of Journal Vision; Journal of Business perspective
Volume No 23
Issue No 3
Page No 275-286
URL https://www.scopus.com/sourceid/21100788370
Indexing Agency Scopus
Date of Publication 01-Aug-2019
3 What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements Indian journal of marketing 01-Aug-2018 48 / 8 / 24-36

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,DR. JOHNEY JOHNSON
Title of Article What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements
Name of Journal Indian journal of marketing
Volume No 48
Issue No 8
Page No 24-36
URL http://www.indianjournalofmarketing.com/index.php/ijom/article/view/130538
Indexing Agency Scopus and Indian Citation Index
Date of Publication 01-Aug-2018
4 The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit Vision: journal of business perspective 20-Oct-2017 21 / 1 / 367-374

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) TIJO THOMAS,JOHNEY JOHNSON
Title of Article The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit
Name of Journal Vision: journal of business perspective
Volume No 21
Issue No 1
Page No 367-374
URL http://journals.sagepub.com/doi/full/10.1177/0972262917733174
Indexing Agency Scopus
Date of Publication 20-Oct-2017
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