Faculty

Profile

Dr AISHWARYA N

MBA, MPhil, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Madurai Kamaraj University 2018
MPhil MPhil Bharathidasan University 2013
PG MBA Madurai Kamaraj University 2012
Degree BTech Anna University 2010
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff Journal of Contemporary Issues in Business and Government 16-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SENTHILMURUGAN P,MALLIKA SANKAR M,AARTHY C,AISHWARYA N
Title of Article Indian Consumers Animosity Level on Chinese Products and Services - Impact of Post-Galwan Standoff
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 28
Issue No 2
Page No
URL https://cibg.org.au/
Date of Publication 16-Mar-2021
2 The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions Journal of Contemporary issues in Business and Government 13-Mar-2021 28 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C,SENTHILMURUGAN P
Title of Article The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
Name of Journal Journal of Contemporary issues in Business and Government
Volume No 28
Issue No 2
Page No
URL Https://cibg.org.au/
Date of Publication 13-Mar-2021
3 A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations International Journal of Marketing and Technology 21-Jan-2021 11 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Article A Study on the Transformation of Consumer Relationships as a Combination of Human Interactions and Digital Transformations
Name of Journal International Journal of Marketing and Technology
Volume No 11
Issue No 1
Page No
URL https://www.ijmra.us/2021ijmt_january.php
Date of Publication 21-Jan-2021
4 Smart City- Far and Near Dream in Indian Context International Journal of Computer Applications 16-Jan-2021 174 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIKHA BHAGAT,AISHWARYA N,AARTHY C
Title of Article Smart City- Far and Near Dream in Indian Context
Name of Journal International Journal of Computer Applications
Volume No 174
Issue No 12
Page No
URL https://www.ijcaonline.org/archives/volume174/number12/31732-2021921006
Date of Publication 16-Jan-2021
5 Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry Journal of Critical Reviews 31-Oct-2020 7 / 19 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C
Title of Article Perceptions On Formally-Recognized Members Affecting Social Cohesiveness Within Work-Teams: A Study in Karnataka Pharmaceutical Industry
Name of Journal Journal of Critical Reviews
Volume No 7
Issue No 19
Page No
URL
Date of Publication 31-Oct-2020
6 An Outlook in Block chain Technology- Architecture, Applications and Challenges International Journal of Engineering Research and Technology 28-Jan-2020 12 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Article An Outlook in Block chain Technology- Architecture, Applications and Challenges
Name of Journal International Journal of Engineering Research and Technology
Volume No 12
Issue No 12
Page No
URL http://www.irphouse.com/volume/ijertv12n12.htm
Date of Publication 28-Jan-2020
7 Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) 30-Nov-2019 10 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AISHWARYA N,SIMRAN THARANI
Title of Article Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City
Name of Journal Indian Journal of Public Health Research and Development (Scopus Indexed)
Volume No 10
Issue No 11
Page No
URL http://www.ijphrd.com/issues.html
Date of Publication 30-Nov-2019
8 Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City Indian Journal of Public Health Research and Development (Scopus Indexed) 30-Nov-2019 10 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AISHWARYA N,SIMRAN THARANI
Title of Article Can Menstrual Cups become an Alternative to Sanitary Napkins? A Critical Analysis among Women in Bangalore City
Name of Journal Indian Journal of Public Health Research and Development (Scopus Indexed)
Volume No 10
Issue No 11
Page No
URL
Date of Publication 30-Nov-2019
9 Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore IJRAR 01-Jun-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AARTHY C
Title of Article Impact of Electronic Word of Mouth Marketing in Restaurant Industry : A study pertaining to South Bangalore
Name of Journal IJRAR
Volume No 6
Issue No 2
Page No
URL
Date of Publication 01-Jun-2019
10 Psychological Contract and Organisational Commitment of the employees in Indian Aviation Sector Asian Journal of Management 28-May-2019 10 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIJU SEBASTIAN,AISHWARYA N,GEORGE A. P, AISHWARYA N
Title of Article Psychological Contract and Organisational Commitment of the employees in Indian Aviation Sector
Name of Journal Asian Journal of Management
Volume No 10
Issue No 2
Page No
URL
Date of Publication 28-May-2019
11 Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district Journal of Applied Science and Computations 15-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N
Title of Article Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district
Name of Journal Journal of Applied Science and Computations
Volume No 6
Issue No 1
Page No
URL http://j-asc.com/gallery/239-january-2019.pdf
Date of Publication 15-Jan-2019
12 Rise of Facebook as a Social Media Marketing tool among Momtrepreneurs IJREISS 10-Oct-2018 8 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N
Title of Article Rise of Facebook as a Social Media Marketing tool among Momtrepreneurs
Name of Journal IJREISS
Volume No 8
Issue No 10
Page No
URL http://indusedu.org/pdfs/IJREISS/IJREISS_2352_69513.pdf
Date of Publication 10-Oct-2018
13 Potential Impact of Blockchain on HR and People Management Journal of Emerging Technologies and Innovative Research 16-Sep-2018 5 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N
Title of Article Potential Impact of Blockchain on HR and People Management
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 5
Issue No 9
Page No
URL http://www.jetir.org/view.php?paper=JETIRA006284
Date of Publication 16-Sep-2018
14 Competency Mapping - A Strategic HR Tool in globalized era Shanlax International Journal of Commerce 31-Mar-2017 5 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AISHWARYA N,S.DAVID AMIRTHA RAJAN
Title of Article Competency Mapping - A Strategic HR Tool in globalized era
Name of Journal Shanlax International Journal of Commerce
Volume No 5
Issue No 1
Page No
URL
Date of Publication 31-Mar-2017
15 Competency Mapping for Engineering college Lecturers : A Study in Madurai District Indian Journal of Applied Research 30-Sep-2016 06 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N
Title of Article Competency Mapping for Engineering college Lecturers : A Study in Madurai District
Name of Journal Indian Journal of Applied Research
Volume No 06
Issue No 9
Page No
URL
Date of Publication 30-Sep-2016
16 A study on customer satisfaction on delivery mechanism of public distribution system in select districts of Tamilnadu Asian Journal of Research in Banking and Finance 01-Nov-2011 1 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AISHWARYA N,AISHWARYA N,IYER VIDYA RAJARAM,DEVI KALYANI
Title of Article A study on customer satisfaction on delivery mechanism of public distribution system in select districts of Tamilnadu
Name of Journal Asian Journal of Research in Banking and Finance
Volume No 1
Issue No 1
Page No
URL http://indianjournals.com/ijor.aspx?target=ijor:ajrbf&volume=1&issue=1&article=005#aff002
Date of Publication 01-Nov-2011
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Business and Environmental Perspectives of Submarine Cables in Global Market 978-3-030-39444-8 Feb 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) AISHWARYA N
Title of Book Advances in Intelligent Systems and Computing
Title of Book/Chapter/Article/Case Study) Business and Environmental Perspectives of Submarine Cables in Global Market
Month/Year Feb/2020
ISBN 978-3-030-39444-8
Pages 392 - 399
Publishing Company/Institution Springer Nature
Level International publisher
2 Text book Green Marketing and Sustainability- Company cases in India 9781648285950 Feb 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N
Title of Book Business and Environment
Title of Book/Chapter/Article/Case Study) Green Marketing and Sustainability- Company cases in India
Month/Year Feb/2020
ISBN 9781648285950
Pages 49 - 59
Publishing Company/Institution Notion Press
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Metamorphosis of Modern Management and Research Brand Centric Transmutation:A way to enhance customers loyalty 13/08/2020 Bannari Anman Institute of Technology International
2 Conference Co-presenter Metamorphosis of Modern Management and Research 13/08/2020 Bannari Amman Institute of Technology International
3 Conference Presenter Metamorphosis of Modern Management Research Impact Of Technology In Supply-Chain Industry 13/08/2020 Bannari Amman Institute of Technology International
4 Conference Presenter Trends & Innovations In Management And Entrepreneurship HR Green Initiatives For Sustainable Development 24/04/2020 Unique Research & Consultancy Services International
5 Conference Presenter Trends & Innovations In Management And Entrepreneurship Impact And Effectiveness Of Youtube Branding In Bangalore City 24/04/2020 Unique Research & Consultancy Services International
6 Conference Presenter "Information to Knowledge to Wisdom - Multidisciplinary approach to research" Can Menstrual cups become an alternative to sanitary napkins- A critical analysis among women in Bangalore city 29/03/2019 Dayananda Sagar Business Academy International
7 Conference Presenter International Conference on Innovations in Business and Management Effectiveness of Employee Engagement in Personal care services industry with special reference to Chennai district 01/02/2019 The American College International
8 Conference Presenter Contemporary issues of Commerce, Management and IT Competency mapping - A Strategic HR tool in globalized era 04/03/2017 Managayarkarasi Group of Institutions International
9 Seminar Presenter New Dimensions of Management in the Globalized Era Competency Mapping 30/03/2016 Madurai Kamaraj University National
10 Seminar Presenter ICT in Education and Research : Innovations, Trends and Issues E-Competencies of the digital age teachers 11/03/2016 ST.Charles college of Education International
11 Conference Presenter ICCBRCC HR Green Initiatives for Sustainable development 09/03/2016 Department of Commerce, Periyar University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Techniques of writing research paper and its publication. National 01/07/2020
2 Nurturing Creativity and Innovation through Digital Learning Platforms RJS INSTITUTE OF MANAGEMENT STUDIES International 25/06/2020
3 Teacher's Leadership Quality in Higher Education International 24/06/2020
4 IT Security: Defense against the digital dark arts Coursera International 15/04/2020
5 HR Analytics National 26/08/2019
6 HR Analytics Don Bosco Institute of Technology National 26/08/2019
7 Emotional Intelligence MHRD, India National 01/05/2019
8 Recent trends in Financial Statements- IAS & IFRS requirements Mangayarkarasi College of Arts and Science for Women International 19/01/2019
9 Emotional Intelligence NPTEL National 01/01/2019
10 Knowledge Management MHRD, India National 06/08/2018
11 Artificial Intelligence Chatbots for Business CHRIST National 28/07/2018
12 FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University 21/05/2018
13 Academic Strategic Plan Christ University Institutional 14/05/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 UGC - National Eligibility Test (NET) Eligibility for Assistant Professor in Management University Grants Commission, National Educational Testing Bureau, New Delhi 25 March 2013
2 Certificate of Completion Blockchain and Bitcoin fundamentals Udemy 21 July 2018
3 Topper In Knowledge Management NPTEL Course Topper 1 % in Online certification course - Knowledge management, conducted by National Programme on Technology Enhanced Learning (NPTEL) MHRD, India 24 October 2018

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