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Dr MUDITA SINHA

MMM, PGPBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Chhatrapati Shahu Maharaj University 2012
Others PGPBA Suryadatta Institute 2008
PG MMM University of Pune 2008
Degree BPharm Allahabad Agricultural Institute 2006
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis International Journal of Psychosocial Rehabilitation 11-Mar-2020 24 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Atmospherics: Role of color, lighting, layout and music on consumer behaviour in a retail setting: A critical review and synthesis
Name of Journal International Journal of Psychosocial Rehabilitation
Volume No 24
Issue No 7
Page No
URL https://www.scopus.com/sourceid/17700156008
Date of Publication 11-Mar-2020
2 Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour Test engineering and management Journal 28-Feb-2020 82 / -- /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LEENA N FUKEY,MUDITA SINHA
Title of Article Web User experience and consumer behaviour: The influence of colour, usability and aesthetics on the consumer buying behaviour
Name of Journal Test engineering and management Journal
Volume No 82
Issue No --
Page No
URL https://www.scopus.com/sourceid/12997
Date of Publication 28-Feb-2020
3 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LEENA N FUKEY,MUDITA SINHA
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No
URL https://www.scopus.com/sourceid/21100829147
Date of Publication 08-Jan-2020
4 Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction International journal of advance science and technology 08-Jan-2020 28 / 20 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Do fine dine restaurants satisfy customer needs?Diners? Perception of functional aspects of Quality, Value and Satisfaction
Name of Journal International journal of advance science and technology
Volume No 28
Issue No 20
Page No
URL https://www.scopus.com/sourceid/21100829147
Date of Publication 08-Jan-2020
5 Impact of Digital Marketing and Customer Purchase Intention With Respect To Jewellery Industry International Journal of Management and Social Sciences (IJMSS) 20-Jun-2019 8 / 2.6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Impact of Digital Marketing and Customer Purchase Intention With Respect To Jewellery Industry
Name of Journal International Journal of Management and Social Sciences (IJMSS)
Volume No 8
Issue No 2.6
Page No
URL UGC No 63251
Date of Publication 20-Jun-2019
6 Applying talent acquisition to the test:Assessing productivity in facilities organisation Pramana Research Journal 19-Feb-2019 9 / II /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Article Applying talent acquisition to the test:Assessing productivity in facilities organisation
Name of Journal Pramana Research Journal
Volume No 9
Issue No II
Page No
URL UGC No 41241
Date of Publication 19-Feb-2019
7 Increasing involvement of artificial intelligence in healthcare with special reference to strokes Journal of Emerging Technologies and Innovative Research 29-Jun-2018 5 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MUDITA SINHA
Title of Article Increasing involvement of artificial intelligence in healthcare with special reference to strokes
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 5
Issue No 6
Page No
URL UGC No 63975
Date of Publication 29-Jun-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book AI in E-Learning 978-1-83953-121-7 Mar 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Book E-Learning Methodologies-Fundamentals, technologies and application
Title of Book/Chapter/Article/Case Study) AI in E-Learning
Month/Year Mar/2021
ISBN 978-1-83953-121-7
Pages
Publishing Company/Institution IET-The institution of Engineering and Technology
Level International publisher
2 Reference book Energy Efficient Smart Cities with Green IoT 89123789 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACKO,DR SABYASACHI PRAMANIK,DR. CHINMAY CHAKRABORTY
Title of Book Green Technological Innovation for Sustainable Smart Societies
Title of Book/Chapter/Article/Case Study) Energy Efficient Smart Cities with Green IoT
Month/Year Feb/2021
ISBN 89123789
Pages
Publishing Company/Institution Springer
Level International publisher
3 Text book Circular Economy Assessing a Progress of Resources Efficient Practices in Hotel Industry ISBN 9780367422516 Dec 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Book Circular Economy for the Management of Operations
Title of Book/Chapter/Article/Case Study) Circular Economy Assessing a Progress of Resources Efficient Practices in Hotel Industry
Month/Year Dec/2020
ISBN ISBN 9780367422516
Pages 89 - 118
Publishing Company/Institution Taylor and Francis CRC Press
Level International publisher
4 Reference book Magnification in Rural Banking by literating untapped potential through Fintech Apps - Digital Finance a way forward Not generated yet Dec 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACO,DR. ANAND S.
Title of Book ?Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth?
Title of Book/Chapter/Article/Case Study) Magnification in Rural Banking by literating untapped potential through Fintech Apps - Digital Finance a way forward
Month/Year Dec/2020
ISBN Not generated yet
Pages
Publishing Company/Institution Palgrave Macmillan
Level International publisher
5 Reference book AI and IoT Readiness: Inclination for Hotels to support a Sustainable Environment Not generated yet Nov 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Book Cognitive Computing for Human Robot Interaction: Principles and Practices"
Title of Book/Chapter/Article/Case Study) AI and IoT Readiness: Inclination for Hotels to support a Sustainable Environment
Month/Year Nov/2020
ISBN Not generated yet
Pages
Publishing Company/Institution Elsevier
Level International publisher
6 Reference book AI BASED TECHNONOLGIES FOR DIGITAL AND BANKING FRAUD DURING COVID -19 Not generated yet Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,MUDITA SINHA,DR PRIYA MAKHIJA,DR ELIZABETH CHACO,DR DIEGO OLIVA,ALI WAGDY
Title of Book Artificial Intelligence for COVID-19
Title of Book/Chapter/Article/Case Study) AI BASED TECHNONOLGIES FOR DIGITAL AND BANKING FRAUD DURING COVID -19
Month/Year Oct/2020
ISBN Not generated yet
Pages
Publishing Company/Institution Springer
Level International publisher
7 Text book Smart Wearable Healthcare Devices: Personal Health Care Companion, Current And Future Consumer Adoption Status 978-81-946245-3-0 Jun 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MUDITA SINHA,LEENA N FUKEY
Title of Book Perspectives on Business Management & Economics
Title of Book/Chapter/Article/Case Study) Smart Wearable Healthcare Devices: Personal Health Care Companion, Current And Future Consumer Adoption Status
Month/Year Jun/2020
ISBN 978-81-946245-3-0
Pages 28 - 36
Publishing Company/Institution Archers &Elevators Publishing House
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference o on R -inventing Business, Entrepreneurship and sustainability in the era of challenge Experiential Marketing for enhanced brand value in airlines industry: A review agenda 26/02/2021 Manav Rachana International Institute of Research and Studies International
2 Conference Presenter Three Day International e-Conference Sustainable Interior Designing in the 21st Century - A Review 23/09/2020 NIZAM COLLEGE A Constituent College of Osmania University International
3 Seminar Presenter National Seminar on Mixed Methods in Social Science Research Aesthetics Is the Key of Success: Analyzing Fast Moving Consumer Goods Packaging 28/11/2019 Government Arts and Science College,Ollur National
4 Conference Presenter International Conference on Happiness in Higher Education for Excellence and Holistic Development A Review on Factors Affecting Guest Satisfaction in a Fine Dining Restaurants 21/11/2019 Jain Deemed to be University International
5 Conference Presenter International Conference on Rise of Disembedded Unilateral Economy Web User Experience and Consumer Behaviour: The Influence of Colour, Usability and Aesthetics on the Consumer Buying Behaviour 08/11/2019 Krupanidhi Group of Institution International
6 Conference Presenter International Conference Key Dimensions of Indian Culture and Core Values and Their Implications on Social Media Marketing An analysis 06/09/2019 Bangalore Institute of Management International
7 Conference Presenter Tenth International Conference on"Developing Organizations For The Future:Re-interpreting the modern business Landscape Impact of Digital Marketing and customer purchase intention with respect to jewelry industry 27/06/2019 IBS Bangalore International
8 Conference Presenter International Conference-Fusion 2019 Prevailing E Governanace Senario in India 15/02/2019 IFIM Bangalore International
9 Conference Presenter Future of Learning Conference 2019 Strengthning intelligent computer-assisted learning : understanding the concept of knowledge presentation 04/01/2019 IIM BAngalore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Online Faculty Development Programe on"Implications of COVID-19 on World Economy" RV Institute of Management National 20/05/2020
2 Three day online Faculty Development Program on ?Recent Trends In Research Methodology? BHIMAVARAM INSTITUTE OF ENGINEERING & TECHNOLOGY National 19/05/2020
3 Webinar on Impact of COVID-19 on Indian Economy-Reviewing the RBI Measures Global Institute of Management Sciences National 09/05/2020
4 National Webinar on Use of Elsevier Tools in Research Workflow University of Madras-School of Business and Management. Department of Commerce National 05/05/2020
5 International Webinar on How to Publish our Research in Top Tier Journals Dr MGR Educational and Research Institute-Deemed to be University International 30/04/2020
6 Online National Workshop on ?FINE TUNING RESEARCH PLANNING USING ELSEVIER TOOLS: SCIENCE DIRECT, SCOPUS AND MENDELEY? K.J. Somaiya College of Science & Commerce in collaboration with Elsevier National 25/04/2020
7 Two Weeks Faculty Development Programme on Managing Online classes and co creating MOOcs Ramanujan College-Delhi University International 20/04/2020
8 Conquer PCOS Department of Hotel Management,CHRIST (Deemed to be University) Institutional 30/01/2020
9 Work shop on Nvivo Department of Hotel Management,CHRIST(Deemed to be University) Institutional 19/12/2019
10 Management Development Programme on Consultancy CHRIST (Deemed to be University) National 02/12/2019
11 Management Development Programme-"Lifestyler's Colloquium":Sustainability & Innovation CHRIST (Deemed to be University) International 28/11/2019
12 Workshop on Neuro marketing Arihanth Group of Institutions Institutional 24/08/2019
13 Faculty Development Programme MLA Academy of Higher Learning National 31/07/2019
14 National Level FDP on Scientific Writing and Research Publication Jain University National 25/01/2019
15 FDP on Case Study Analysis and Writing CMS Business School Jain Deemed to be University National 27/11/2018
16 five days Orientation Program Christ University 17/08/2018
17 Faculty Development Program on Blended MOOCs IIM Bangalore Institutional 11/08/2018
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Resource Person for International Conference Invited as Technical session chair in International Conference DSI-Dayananda Sagar Business Academy 29 March 2019
2 Gurupnishad Samman The award has been given for performance in teaching field. Charles Walter Society for Innovation & Research 13 December 2020

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