Faculty

Profile

Dr BARKATHUNISSA A

MBA, MPhil, PhD

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CENTRAL CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2017
MPhil MPhil 2007
PG MBA 1997
Degree BSc 1995
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru International journal of advanced science and technology 26-Apr-2020 29 / 05 / 2540-252554

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,ADISHESHA SAIRAM K
Title of Article Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 05
Page No 2540-252554
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 26-Apr-2020
2 A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice International journal of advanced science and technology 26-Apr-2020 29 / 5 / 3084 -3102

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,KARTHIK SANTHANARAJ
Title of Article A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 5
Page No 3084 -3102
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 26-Apr-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter National Conference Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands 07/04/2021 Christ University National
2 Conference Convenor National conference 07/04/2021 Christ University National
3 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands 07/04/2021 Christ University National
4 Conference Presenter International conference on Challenges and Prospects in Management in the VUCA World Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices 16/02/2021 Symbiosis Institute of Business Management International
5 Conference Presenter The Last Generation: The decline of the Channapatna wooden toy industry The Last Generation: The decline of the Channapatna wooden toy industry 07/11/2020 Christ university-NCR International
6 Conference Presenter Connaissance 2020 A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products. 20/02/2020 Christ University National
7 Seminar Presenter connaissance 2020 A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users. 20/02/2020 Christ University National
8 Conference Presenter international conference on value driven marketing A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region. 18/10/2019 SDMIMD International
9 Conference Presenter International Conference on Disruptions in Buiness and millennials at the workplace Smart cities-An emerging paradigm towards Disruptive innovation. 12/10/2019 krupanidhi school of management International
10 Seminar Presenter NATIONAL SEMINAR IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0) 03/09/2019 PSGR KRISHNAMMAL COLLEGE FOR WOMEN National
11 Conference Presenter Eighth National Conference on Case Studies CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER 16/08/2019 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Digital Marketing 101 Digital Marketing 101 12/05/2021 IIDE
2 Chinese Whispers: A teaching case study of how chinese wooden toys are destroying the chanapatna wooden toy industry and the livelihood of its artisans. National conference on case studies 16/08/2019 Christ (Deemed to be) university
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 A study on the challenges faced by Toy Manufactures in chennapattna. AkkaRaju Sailesh chandra Christ University January 2018
2 a study on the engagement of artisans of wooden toys in channapatna a study on the engagement of artisans of wooden toys in channapatna A study on the engagement of artisans of wooden toys in channapatna a study on the engagement of artisans of wooden toys in channapatna A study on the engagement of artisans of wooden toy in channapatna Akkaraju sailesh chandra Christ University January 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 certification by illinois courseera International 13/06/2020
2 on-line teaching Academic staff college 22/04/2020
3 Workshop on Data Analytics and visualization using Tableau christuniversity Institutional 28/02/2020
4 management development program christuniversity National 16/01/2020
5 qualityimprovement programme Academic staff college 20/05/2019
6 Faculty Development programme on Blended MOOCS in MANAGEMENT education IIM-Bangalore National 23/02/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST FACULTY AWARD Awarded as Best faculty based on the students feedback and Heads consensus. INSTITUTE OF MANAGEMENT,CHRIST UNIVERSITY 23 September 2018
2 Best Paper Award presented a paper and won the Best paper Award in CONNAISSANCE 2019 CHRIST UNIVERSITY 01 March 2019
3 Conference Best Paper Award Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices Abstract The market for smart wearable technology products is growing rapidly. Although wearable technology is still in its early stages, a longer-term outlook is required for specialized markets. This study inspects the existence of consumer?s pre-purchase stage with respect to smart wearable technology devices. In addition to that, the study examined how the individual charact Symbiosis Institute Of Business & Management 17 February 2021
4 Best Paper Award -Marketing Management Track Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices Abstract The market for smart wearable technology products is growing rapidly. Although wearable technology is still in its early stages, a longer-term outlook is required for specialized markets. This study inspects the existence of consumer?s pre-purchase stage with respect to smart wearable technology devices. In addition to that, the study examined how the individual character Symbiosis Institute Of Business And Management Studies 17 February 2021
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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(Deemed to be University)

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