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Dr RASHMI RAI

MBA, PGCM, Mphil, PhD
ASSOCIATE PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication Journal of Content, Community and Communication 15-Dec-2020 12 / / 159-168

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRUTI TRIPATHI
Title of Article Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication
Name of Journal Journal of Content, Community and Communication
Volume No 12
Issue No
Page No 159-168
URL https://www.amity.edu/gwalior/jccc/
Indexing Agency Scopus
Date of Publication 15-Dec-2020
2 What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research 15-Nov-2019 8 / 11 / 367-373

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K
Title of Article What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals
Name of Journal International Journal of Scientific & Technology Research
Volume No 8
Issue No 11
Page No 367-373
URL http://www.ijstr.org/research-paper-publishing.php?month=nov2019
Indexing Agency Scopus
Date of Publication 15-Nov-2019
3 Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study Prabandhan: Indian Journal of Management 01-Oct-2017 10 / 10 / 53-61

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RASHMI RAI,SHRUTI TRIPATHI
Title of Article Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study
Name of Journal Prabandhan: Indian Journal of Management
Volume No 10
Issue No 10
Page No 53-61
URL http://www.indianjournalofmanagement.com/index.php/pijom/article/view/118815
Indexing Agency Scopus
Date of Publication 01-Oct-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks 978-3-030-89415-3 Feb 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K,NADIA MANSOUR , LORENZO M. BUJOSA VADELL
Title of Book Finance, Law and the Crisis of COVID-19 An Interdisciplinary Perspective
Title of Book/Chapter/Article/Case Study) Under Pressure: Integrating Policy Interventions to Save Distressed Indian SMEs of COVID-19 Aftershocks
Month/Year Feb/2022
ISBN 978-3-030-89415-3
Pages 107 - 121
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
2 Reference book Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 Jan 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) LAKSHMY PRIYA K,RASHMI RAI,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T,KUDAL P
Title of Book Pandemic, Lockdown, and Digital Transformation
Title of Book/Chapter/Article/Case Study) Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19
Month/Year Jan/2022
ISBN eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030
Pages 175 - 196
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
3 Reference book Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19 eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030 Jan 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K,SAQIB SAEEDMANUEL PEDRO RODRÍGUEZ BOLÍVARRAMAYAH T
Title of Book Pandemic, Lockdown, and Digital Transformation
Title of Book/Chapter/Article/Case Study) Digital Transformation in Higher Education: Impact of Instructor Training on Class Effectiveness During COVID-19
Month/Year Jan/2022
ISBN eBook ISBN 978-3-030-86274-9 Print ISBN 978-3-030
Pages 175 - 196
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair International Conference on Emerging Management Trends: Financial Literacy, Financial Inclusion and Fintech [3Fs] 24/03/2022 Manipal University Jaipur, Rajasthan, India International
2 Conference Moderator/Chair Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era 06/08/2021 Christ University International
3 Conference Presenter Advancing Management:Innovation ,Engagement & Impact in the post COVID era Making An Offer, You Cannot Refuse': The Socio-Cultural Value Of Bargaining In The Indian Subcontinent (North And South Zones) 06/08/2021 KIET Group of Institutions International
4 Conference Presenter International Virtual Conference On Entrepreneurship During Challenging Times: Strategies For Success & Sustenance In Technical Sesssion: Entrepreneurship In Difficult Times The domino effect of the pandemic on third sector and reflections on growth strategy 19/06/2021 Mohanlal Sukhadia University,Udaipur,Rajasthan International
5 Conference Presenter Redefining Human Resource and Marketing Management Perspectives Examining Psychological Capital and Optimism as a predictor of Workplace Happiness in Service Based Industry 28/02/2020 Jain University International
6 Conference Presenter Synthesize Sustaining Workers in Healthcare: The Importance of Work-ability in an Indian Context 13/12/2019 Christ University International
7 Seminar Presenter International Seminar on Accounting Education and Research Financial Inclusion -The HR Way 05/01/2019 Manipal University ,Jaipur International
8 Conference Moderator/Chair Synthesize : An International Interdicilinary Conference 18/12/2018 Christ University International
9 Conference Presenter Sustainable Human Resource Management Abusive Supervision :Perception of Employees in light of varying work duration and pay scales 01/11/2018 ICFAI & University of Hyderabad International
10 Conference Presenter National Conference on "Indian Business in the Era of Reforms" An Empirical Study of Organizational Citizenship Behaviour and its Impact on Employee Performance 06/09/2018 GRD School of Commerce & International Business National
11 Conference Presenter Future of Work -The New Realities Study on Work-Life Balance and Job Stress among Doctors in Hisar 28/02/2018 School of Commerce Studies Jain University National
12 Conference Presenter National Conference on Doctoral Research A Study of Quality of Work Life and its Effect on Job Performance : A Perspective of Information Technology Professionals 05/08/2016 Christ University National
13 Conference Presenter National Conference on Managing Unorganised Sector in India Working Conditions of labour in Apparel Industry : A Case Study of Noida 19/12/2014 Motilal Nehru National Institute of Technology Allahabad National
14 Conference Presenter Iternational Management Conference Involving Generations at Workplace 15/05/2014 Amity University International
15 Conference Presenter International Conference on Innovations in Management and Information Technology Constructs of the Work/ Life Interface in Dual Career Couple: A Changing scenario in Indian Industry 07/04/2012 IMT Faridabad International
16 Seminar Presenter National Seminar on Corporate Sustainable Development Employee Engagement A Strategic Tool for retention 09/02/2012 Amity University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Case Based Teaching on Leadership Guest lecture on Case based teaching 06/02/2021 Amity University
2 Understanding Organisational Culture through case based method Guest Lecture 03/12/2020 Amity University
3 Careers in Commerce Career Orientaion 30/11/2019 PSBB Learning academy
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study of Quality of Work Life and its Effects on Job Performance: A Perspective of Information Technology Professionals in Noida and Bangalore Regions Dr.Shruti Tripathi Mewar University
2 Attrition and Retention strategies in IT Industry ? Alagappa University
Sl.No. Title Name of Student Institution Month Year
1 Impact of CSR on the Human Resources in the Educational Sector in Karnataka Mr. Chinmaya Prakash Garden City University
2 Impact of NSQF on skill developmemt of specific domain among the secondary and higher secondary school students and thereby enhancing employabilty Ms. Rumi Sikdar Garden City University
3 Marketing Strategies of Wooden Handicraft Products adopted by Channapatna artisans in Changing Scenario Ms Sudha Christ University
4 Green Marketing as a tool influencing the purchase intention of consumers with special reference to millets and millet based products at Bangalore Deepthi Shirahatti Christ University
5 The need for effective training needs of mental healthcare personnel PAVAN KUMAR R Christ University July 2021
6 Effect of Employee Empowerment on Employee Efficiency and Effectiveness among Tech Startups in Bangalore Jenifer Esther D Christ University December 2020
7 Stress influencing the professional quality of life and their relationship with on-job training among psychiatric nurses Pavan Kumar R Christ University June 2021
Sl.No. Title of Invention Inventor(s) Filing Date
1 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD OF TAKING FEEDBACK THEREOF AKHILESH TIWARI,RASHMI RAI,LAKSHMY PRIYA K,SHRUTI TRIPATHI,VED PRAKASH 17-Feb-2022

Additional information

Title of Invention CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD OF TAKING FEEDBACK THEREOF
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) AKHILESH TIWARI,RASHMI RAI,LAKSHMY PRIYA K,SHRUTI TRIPATHI,VED PRAKASH
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 18-Mar-2022
Application/Filing Date 17-Feb-2022
IPC Number
Publication Number 202241008325
Patent Number 202241008325
Field of Invention COMPUTER SCIENCE
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Orientation Program GB Pant Agriculture & Technical University, Pant Naga Invited Resource Person/Trainer 30/07/2021
2 Innovation Ambassdor Training Ministry of Education National Participant 30/06/2021
3 Hybrid Teaching Staff Development Colleg Participant 02/03/2021
4 Learning to Teach Online Course Era - The University of New South Wales International Participant 01/10/2020
5 Case Study Learning School of Business and Management Institutional Participant 11/08/2020
6 Certified Mindfulness Practitioner Indian Leadership Academy International Participant 11/07/2020
7 Online Teaching Christ University Participant 22/04/2020
8 Capacity Building for Constructive Alignment Christ University Institutional Participant 04/10/2019
9 Internsive Workshop on Case Teaching ,Writing and Research Christ Institute of Management Lavasa Institutional Participant 12/01/2019
10 NLP Practioner Program Indian Leadership Academy National Participant 24/11/2018
11 Phenomenological and Grounded Theory School Of Business Studies and Social Sciences Institutional Participant 02/10/2018
12 QIP titked FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University Participant 21/05/2018
13 Orientation Academic Staff College Participant 01/06/2017
14 FDP on Research Methodology and SPSS PES University National Organiser & Participant 25/03/2017
15 Workshop on Econometrics PES University Institutional Participant 01/09/2016
16 Case Study Method of Teaching Amity Academic Staff College Institutional Participant 05/05/2010
17 Psychology of Learning and Teaching Style Amity Academic Staff College Institutional Participant 03/05/2010
18 Experential Learning Paradigm Amity Institute of Psychology and Allied Sciences Participant 20/07/2009
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 NET UGC NET UGC 05 October 2013
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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