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Dr RASHMI RAI

MBA, PGCM, Mphil, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Mewar University 2018
MPhil MPhil Alagappa University 2010
Others PGCM(HR) All India Management Association 2010
PG MBA University of Pune 2001
Degree BCom Nagpur University 1999
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication Journal of Content, Community and Communication 15-Dec-2020 12 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,SHRUTI TRIPATHI
Title of Article Consumer Buying Psychology And Brand Perception: Influence Of Word Of Mouth Communication
Name of Journal Journal of Content, Community and Communication
Volume No 12
Issue No
Page No
URL https://www.scopus.com/sourceid/21100868095
Date of Publication 15-Dec-2020
2 Innovation and Sustainability: The Story of Indian QSR Foodbox IITM Journal of Business Studies (JBS) 02-Dec-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,DR SHRUTI TRIPATHI
Title of Article Innovation and Sustainability: The Story of Indian QSR Foodbox
Name of Journal IITM Journal of Business Studies (JBS)
Volume No 6
Issue No 1
Page No
URL
Date of Publication 02-Dec-2019
3 What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals International Journal of Scientific & Technology Research 15-Nov-2019 8 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,LAKSHMY PRIYA K
Title of Article What?s The Best Time To Give Work? A Study On Relationship Between Employee Moods And Performance At Different Time Intervals
Name of Journal International Journal of Scientific & Technology Research
Volume No 8
Issue No 11
Page No
URL http://www.ijstr.org/research-paper-publishing.php?month=nov2019
Date of Publication 15-Nov-2019
4 Dark Leadership and Abusive Supervision: Investigating Moderate Effects of Various Work Spans and Pay Satisfaction International Journal of Research in Engineering, IT and Social Sciences 25-Feb-2019 9 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Dark Leadership and Abusive Supervision: Investigating Moderate Effects of Various Work Spans and Pay Satisfaction
Name of Journal International Journal of Research in Engineering, IT and Social Sciences
Volume No 9
Issue No 2
Page No
URL http://www.indusedu.org/papers-ijreiss.php?id=9-2-2-2019
Date of Publication 25-Feb-2019
5 Role of Employee Engagement Measures in Managing Attrition:A Study of Hospitality Industry Amity Global HRM Review 01-Sep-2018 8 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,PRAGATI OJHA
Title of Article Role of Employee Engagement Measures in Managing Attrition:A Study of Hospitality Industry
Name of Journal Amity Global HRM Review
Volume No 8
Issue No
Page No
URL
Date of Publication 01-Sep-2018
6 Work Stress and Family Imbalance in Healthcare Industry IJASRM 05-Aug-2018 3 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Work Stress and Family Imbalance in Healthcare Industry
Name of Journal IJASRM
Volume No 3
Issue No 8
Page No
URL http://ijasrm.com/issues/volume-3-issue-8/
Date of Publication 05-Aug-2018
7 Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study Prabandhan: Indian Journal of Management 01-Oct-2017 10 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,SHRUTI TRIPATHI
Title of Article Dimensions of Occupational Stress Impacting Turnover Intentions Amongst BPO Employees: An Empirical Study
Name of Journal Prabandhan: Indian Journal of Management
Volume No 10
Issue No 10
Page No
URL http://www.indianjournalofmanagement.com/index.php/pijom/article/view/118815
Date of Publication 01-Oct-2017
8 Are Organisational Cultural Values Associated with Employee Performance? : A Study on Indian IT Employees International Journal of Research in Management, Economics and Commerce 01-Jul-2017 7 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Are Organisational Cultural Values Associated with Employee Performance? : A Study on Indian IT Employees
Name of Journal International Journal of Research in Management, Economics and Commerce
Volume No 7
Issue No 7
Page No
URL http://www.indusedu.org/IJRMEC.php
Date of Publication 01-Jul-2017
9 Emotions and Performance: Role of Emotional Intelligence N M I M S Management Review 01-Apr-2017 XXXIV / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Emotions and Performance: Role of Emotional Intelligence
Name of Journal N M I M S Management Review
Volume No XXXIV
Issue No 1
Page No
URL http://management-review.nmims.edu/2017/04/emotions-and-performance-role-of-emotional-intelligence/
Date of Publication 01-Apr-2017
10 Organisational Factors Affecting Employee Job Performance: An Empirical Study Aspirare an international journal of commerce & management 01-Sep-2016 3 / - /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Organisational Factors Affecting Employee Job Performance: An Empirical Study
Name of Journal Aspirare an international journal of commerce & management
Volume No 3
Issue No -
Page No
URL http://www.aspirare.org/VolNo3/RashmiRai.pdf
Date of Publication 01-Sep-2016
11 Does Quality of Work Life Have Effect on Job Performance? - A Study on Indian IT Professionals SAMVAD: SIBM Pune Research Journal 01-Dec-2015 X / - /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Does Quality of Work Life Have Effect on Job Performance? - A Study on Indian IT Professionals
Name of Journal SAMVAD: SIBM Pune Research Journal
Volume No X
Issue No -
Page No
URL http://samvad.sibmpune.edu.in/index.php/samvad/article/view/98332
Date of Publication 01-Dec-2015
12 Building employee engagement through organizational culture: an empirical study of Indian IT industry Prestige International Journal of Management and Research 01-Jul-2015 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Building employee engagement through organizational culture: an empirical study of Indian IT industry
Name of Journal Prestige International Journal of Management and Research
Volume No 8
Issue No 2
Page No
URL http://www.pimrindore.ac.in/i-Journal.html
Date of Publication 01-Jul-2015
13 An Empirical Study of Organizational Culture and its Impact on Job Satisfaction Pragyaan: Journal of Management 01-Jun-2015 13 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article An Empirical Study of Organizational Culture and its Impact on Job Satisfaction
Name of Journal Pragyaan: Journal of Management
Volume No 13
Issue No 1
Page No
URL http://www.iuu.ac/publications.aspx?id=1
Date of Publication 01-Jun-2015
14 A Study on QWL and its effects on Job Performance Apeejay - Journal of Management Sciences a nd Technology 01-Feb-2015 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,SHRUTI TRIPATHI
Title of Article A Study on QWL and its effects on Job Performance
Name of Journal Apeejay - Journal of Management Sciences a nd Technology
Volume No 2
Issue No 2
Page No
URL http://apeejay.edu/aitsm/journal/docs/issue-feb-2015/rashmifinalpaper.pdf
Date of Publication 01-Feb-2015
15 A Study of Employee Engagement and its Effect on Employee Productivity: Case Study on Telecommunication Sector International Journal of Advance Research in Computer Science and Management Studies 01-Dec-2014 - / - /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,SHRUTI TRIPATHI
Title of Article A Study of Employee Engagement and its Effect on Employee Productivity: Case Study on Telecommunication Sector
Name of Journal International Journal of Advance Research in Computer Science and Management Studies
Volume No -
Issue No -
Page No
URL -
Date of Publication 01-Dec-2014
16 Role conflict and in pursuit of balance: a study on dual career couple South Asian Journal of Marketing & Management Research : South Asian Academic Research Journals 01-Oct-2014 4 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Role conflict and in pursuit of balance: a study on dual career couple
Name of Journal South Asian Journal of Marketing & Management Research : South Asian Academic Research Journals
Volume No 4
Issue No 10
Page No
URL https://saarj.com/
Date of Publication 01-Oct-2014
17 Role of organisational climate on employee job satisfaction: a critical study on Indian IT industries International Journal of Management, IT and Engineering 01-Aug-2014 4 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI
Title of Article Role of organisational climate on employee job satisfaction: a critical study on Indian IT industries
Name of Journal International Journal of Management, IT and Engineering
Volume No 4
Issue No 3
Page No
URL https://www.ijmra.us/listing.php
Date of Publication 01-Aug-2014
18 A Study on the Importance of Workplace Flexibility to Meet the Needs of Changing Workforce Journal of Research im Commerce and Management 01-Dec-2012 1 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,SHRUTI TRIPATHI
Title of Article A Study on the Importance of Workplace Flexibility to Meet the Needs of Changing Workforce
Name of Journal Journal of Research im Commerce and Management
Volume No 1
Issue No 12
Page No
URL http://ijrcm.org.in/
Date of Publication 01-Dec-2012
19 Emotional Intelligence & Work Family conflict International journal of Retailing & Marketing 01-Jul-2011 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RASHMI RAI,RASHMI RAI,NEETI SAXENA
Title of Article Emotional Intelligence & Work Family conflict
Name of Journal International journal of Retailing & Marketing
Volume No 2
Issue No 2
Page No
URL
Date of Publication 01-Jul-2011
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Healthy Healthcare Systems in India: A Prognosis 978-3-030-59466-4 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) RASHMI RAI,RASHMI RAI,DR LISE AND DR ANNET
Title of Book Integrating the Organization of Health Services, Worker Wellbeing and Quality of Care
Title of Book/Chapter/Article/Case Study) Healthy Healthcare Systems in India: A Prognosis
Month/Year Feb/2021
ISBN 978-3-030-59466-4
Pages 327 - 334
Publishing Company/Institution Springer
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Redefining Human Resource and Marketing Management Perspectives Examining Psychological Capital and Optimism as a predictor of Workplace Happiness in Service Based Industry 28/02/2020 Jain University International
2 Conference Presenter Synthesize Sustaining Workers in Healthcare: The Importance of Work-ability in an Indian Context 13/12/2019 Christ University International
3 Seminar Presenter International Seminar on Accounting Education and Research Financial Inclusion -The HR Way 05/01/2019 Manipal University ,Jaipur International
4 Conference Moderator/Chair Synthesize : An International Interdicilinary Conference 18/12/2018 Christ University International
5 Conference Presenter Sustainable Human Resource Management Abusive Supervision :Perception of Employees in light of varying work duration and pay scales 01/11/2018 ICFAI & University of Hyderabad International
6 Conference Presenter National Conference on "Indian Business in the Era of Reforms" An Empirical Study of Organizational Citizenship Behaviour and its Impact on Employee Performance 06/09/2018 GRD School of Commerce & International Business National
7 Conference Presenter Future of Work -The New Realities Study on Work-Life Balance and Job Stress among Doctors in Hisar 28/02/2018 School of Commerce Studies Jain University National
8 Conference Presenter National Conference on Doctoral Research A Study of Quality of Work Life and its Effect on Job Performance : A Perspective of Information Technology Professionals 05/08/2016 Christ University National
9 Conference Presenter National Conference on Managing Unorganised Sector in India Working Conditions of labour in Apparel Industry : A Case Study of Noida 19/12/2014 Motilal Nehru National Institute of Technology Allahabad National
10 Conference Presenter Iternational Management Conference Involving Generations at Workplace 15/05/2014 Amity University International
11 Conference Presenter International Conference on Innovations in Management and Information Technology Constructs of the Work/ Life Interface in Dual Career Couple: A Changing scenario in Indian Industry 07/04/2012 IMT Faridabad International
12 Seminar Presenter National Seminar on Corporate Sustainable Development Employee Engagement A Strategic Tool for retention 09/02/2012 Amity University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Case Based Teaching on Leadership Guest lecture on Case based teaching 06/02/2021 Amity University
2 Understanding Organisational Culture through case based method Guest Lecture 03/12/2020 Amity University
3 Careers in Commerce Career Orientaion 30/11/2019 PSBB Learning academy
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study of Quality of Work Life and its Effects on Job Performance: A Perspective of Information Technology Professionals in Noida and Bangalore Regions Dr.Shruti Tripathi Mewar University
2 Attrition and Retention strategies in IT Industry ? Alagappa University
Sl.No. Title Name of Student Institution Month Year
1 Impact of CSR on the Human Resources in the Educational Sector in Karnataka Mr. Chinmaya Prakash Garden City University
2 Impact of NSQF on skill developmemt of specific domain among the secondary and higher secondary school students and thereby enhancing employabilty Ms. Rumi Sikdar Garden City University
3 Marketing Strategies of Wooden Handicraft Products adopted by Channapatna artisans in Changing Scenario Ms Sudha Christ University
4 Green Marketing as a tool influencing the purchase intention of consumers with special reference to millets and millet based products at Bangalore Deepthi Shirahatti Christ University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Learning to Teach Online Course Era - The University of New South Wales International 01/10/2020
2 Case Study Learning School of Business and Management Institutional 11/08/2020
3 Certified Mindfulness Practitioner Indian Leadership Academy International 11/07/2020
4 Online Teaching Christ University 22/04/2020
5 Capacity Building for Constructive Alignment Christ University Institutional 04/10/2019
6 Internsive Workshop on Case Teaching ,Writing and Research Christ Institute of Management Lavasa Institutional 12/01/2019
7 NLP Practioner Program Indian Leadership Academy National 24/11/2018
8 Phenomenological and Grounded Theory School Of Business Studies and Social Sciences Institutional 02/10/2018
9 QIP titked FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION Christ University 21/05/2018
10 Orientation Academic Staff College 01/06/2017
11 FDP on Research Methodology and SPSS PES University National 25/03/2017
12 Workshop on Econometrics PES University Institutional 01/09/2016
13 Case Study Method of Teaching Amity Academic Staff College Institutional 05/05/2010
14 Psychology of Learning and Teaching Style Amity Academic Staff College Institutional 03/05/2010
15 Experential Learning Paradigm Amity Institute of Psychology and Allied Sciences 20/07/2009
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 NET UGC NET UGC 05 October 2013

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