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Dr VASUDEVAN M

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model Journal of International Food and Agribusiness Marketingthis link is disabled 20-Feb-2022 34 / 1 / 01-27

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,SUBBURAJ ALAGARSAMY,VASUDEVAN M,JEEVANANDA S
Title of Article Predicting Intention to Buy Organic Food during the COVID-19 Pandemic: A multi-group analysis based on the Health Belief Model
Name of Journal Journal of International Food and Agribusiness Marketingthis link is disabled
Volume No 34
Issue No 1
Page No 01-27
URL https://www.tandfonline.com/doi/pdf/10.1080/08974438.2022.2035881?needAccess=true
Indexing Agency Web of Science and Scopus
Date of Publication 20-Feb-2022
2 Post pandemic school reluctance - Do children require attention, support, and intervention? Asian Journal of Psychiatry 24-Nov-2021 67 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN,KRISHNAKISHORE S V
Title of Article Post pandemic school reluctance - Do children require attention, support, and intervention?
Name of Journal Asian Journal of Psychiatry
Volume No 67
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S1876201821003968
Indexing Agency Scopus
Date of Publication 24-Nov-2021
3 Battle fatigue of Covid 19 warriors ? Heal the healers Journal of Affective Disorders 22-Jul-2021 294 / / 477-478

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,SANGEETA MEHROLIA,SUBBURAJ A
Title of Article Battle fatigue of Covid 19 warriors ? Heal the healers
Name of Journal Journal of Affective Disorders
Volume No 294
Issue No
Page No 477-478
URL https://www.journals.elsevier.com/journal-of-affective-disorders
Indexing Agency Web of Science and Scopus
Date of Publication 22-Jul-2021
4 Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands The Journal of Distribution Science 05-Jan-2021 19 / 1 / 105-113

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VASUDEVAN M,VINOD SHARMA
Title of Article Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
Name of Journal The Journal of Distribution Science
Volume No 19
Issue No 1
Page No 105-113
URL https://kodisa.jams.or.kr/co/main/jmMain.kci
Indexing Agency Scopus
Date of Publication 05-Jan-2021
5 Can bot be my mental health therapist? ? A pandemic panorama Journal of Psychiatric Research 19-Dec-2020 134 / / 30-31

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,JEEVANANDA S
Title of Article Can bot be my mental health therapist? ? A pandemic panorama
Name of Journal Journal of Psychiatric Research
Volume No 134
Issue No
Page No 30-31
URL https://www.sciencedirect.com/journal/journal-of-psychiatric-research
Indexing Agency Web of Science and Scopus
Date of Publication 19-Dec-2020
6 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No -
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Indexing Agency Scopus
Date of Publication 28-Nov-2020
7 Work from home in the pandemic era: Loss of mental equilibrium? Asian Journal of Psychiatry 21-Nov-2020 55 / / 102490-

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETA MEHROLIA,VASUDEVAN M,SUBBURAJ A,ATHUL K. BALACHANDRAN
Title of Article Work from home in the pandemic era: Loss of mental equilibrium?
Name of Journal Asian Journal of Psychiatry
Volume No 55
Issue No
Page No 102490-
URL https://www.sciencedirect.com/science/article/pii/S1876201820306031#!
Indexing Agency Web of Science and Scopus
Date of Publication 21-Nov-2020
8 Investigating the Antecedents of Customer Citizenship Behaviour. Adalya Journal 23-Oct-2019 8 / 10 / 178-184

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE
Title of Article Investigating the Antecedents of Customer Citizenship Behaviour.
Name of Journal Adalya Journal
Volume No 8
Issue No 10
Page No 178-184
URL http://adalyajournal.com/gallery/23-oct-a1223.pdf
Indexing Agency Web of Science
Date of Publication 23-Oct-2019
9 Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones International Journal of Recent Technology and Engineering (IJRTE) 30-Sep-2019 8 / 3 / 3894-3902

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE
Title of Article Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 3
Page No 3894-3902
URL https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf
Indexing Agency Scopus
Date of Publication 30-Sep-2019
10 Brand awareness of "generation y" customers towards doughnut retail outlets in India Journal of Business & Retail Management Research 01-Jul-2017 11 / 4 / 108-113

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) VASUDEVAN M
Title of Article Brand awareness of "generation y" customers towards doughnut retail outlets in India
Name of Journal Journal of Business & Retail Management Research
Volume No 11
Issue No 4
Page No 108-113
URL http://www.jbrmr.com/result.php?cid=297
Indexing Agency Scopus
Date of Publication 01-Jul-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore 978-981-16-7818-9 Feb 2022

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KRISHNAKISHORE S V,PRABHA KIRAN,JAYANTA BANERJEE,VASUDEVAN M,ARTI CHANDANI ,RAJIV DIVEKAR ,J. K. NAYAK
Title of Book Achieving $5 Trillion Economy of India
Title of Book/Chapter/Article/Case Study) Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore
Month/Year Feb/2022
ISBN 978-981-16-7818-9
Pages 187 - 213
Publishing Company/Institution Springer
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair International Conference on Digital Marketing Experiences 27/10/2021 CMS Business School, Jain(Deemed to be University) International
2 Conference Presenter Drivers of Global Economy Investigating Factors Leading to Quality of Worklife at Garment Industry in Bangalore South - A Resolve for Labour Market Issues 23/04/2021 Maharaja Agrasen Institute of Management studies International
3 Conference Keynote Speaker International Virtual Colloquium on rebooting strategies for post Covid-19 Changing dynamics of sales and marketing in the pandemic scenario 30/03/2021 Vivekananda College of Arts and Science for Women International
4 Conference Presenter International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations Analyzing mobile advergaming effectiveness: Purchase intention and brand advocacy 30/03/2021 Vivekananda College of Arts and Science for Women International
5 Conference Presenter International Virtual Colloquium on Rebooting Strategies for Post Covid-19 Business Operations Customer Incentive Expectations From Electronic Brands With Respect To E-Waste Recycling Intention 30/03/2021 Vivekanandha College of Arts and Science for Women International
6 Conference Presenter 2nd International Conference on ?Management Skills and Growth Strategies in the Post-Pandemic Period? A Study on factors that make the youths to influence parents for the usage of M-wallet services 21/01/2021 Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai International
7 Conference Presenter TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 03/12/2020 Nandha College National
8 Conference Presenter Cognosco 2020 Crunchy Cookies - A -dent-urous journey towards the market 20/11/2020 Christ University National
9 Conference Participant Teacher's Conference on the Theme 'Empowering Educators' 19/09/2020 The Institute of Company Secretaries of India International
10 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
11 Seminar Participant Webinar on ?Negotiation Landscape in COVID-19 World: Work and Career Perspective? 28/08/2020 Christ University International
12 Conference Presenter Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Sustainability Performance in Educational Institution 25/07/2020 Maharaja Agrasen Institute of Management Studies International
13 Seminar Participant Webinar on Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University Institutional
14 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
15 Conference Presenter International Conference on Innovative Practices in Management and Entrepreneurship Impact of Marketing Mix on Purchase Pattern of Customers Towards Herbal Products in India 27/12/2019 BNM Institute of Technology International
16 Conference Presenter International Conference On Rise Of Disembedded Unilateral Economy Impact Of Technology On Sales Conversion Cycle - A B2b Perspective 08/11/2019 Krupanidhi School Of Management International
17 Conference Presenter International Conference on Value Driven Marketing Antecedents of Consumer Purchase Decision with Respect to Cement Purchase in India 18/10/2019 SDMIMD, MYSORE International
18 Seminar Presenter International Conference on Value Driven Marketing Antecedents of Online Shopping in India with respect to Fashion Apparels 18/10/2019 SDMIMD, MYSORE International
19 Conference Presenter 9th International conference on Spirituality, Peace Economics & Peace Science Investigating the antecedents of customer citizenship behaviour 02/10/2019 ACHARYA BANGALORE B SCHOOL International
20 Conference Presenter XIII International Conference on Applied Research in Engineering and Management Sciences Social Media Marketing And Purchase Intention Of Gen Y Customers 17/08/2019 Academic Research Conferences / AMITY-BSMED-DSU-ARC 2019 - Singapore International
21 Conference Presenter AMITY-BSMED-DSU-ARC 2019 Social Media Marketing and Purchase Intention of Gen Y Customers 17/08/2019 AMITY Global Institute Singapore International
22 Conference Participant Cognosco - Sixth National Conference on Case Studies 21/09/2017 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Retail Marketing Mix And Purchase Behavior Of Customers In Hypermarkets Dr.V.M.SENTHILKUMAR Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Faculty Development Program - I Center for Education Beyond Curriculum and Human Resource Development Center Institutional Participant 16/06/2021
2 FDP on Emotional Intelligence NITTR & AICTE Training and Learning Academy National Participant 07/06/2021
3 Marketing Innovative Products and Services University of Maryland International Participant 28/04/2021
4 Quality Improvement Program Staff Development College, Christ University Participant 02/03/2021
5 FDP on Productivity Enhancement NIT Warangal & AICTE - ATAL Academy National Participant 03/11/2020
6 FDP on Design Thinking AICTE Training And Learning (ATAL) Academy National Participant 14/09/2020
7 International Research Development Programme on "Conceptual Research Model and Analysis Using Structural Equation Modeling" Sri Ramakrishna Institute of Technology International Participant 07/09/2020
8 Training on Microsoft Teams 30M Training and Media Studeis & IT Services- CHRIST (Deemed to be University) Institutional Participant 10/07/2020
9 Social Media Marketing Boot Camp Prof.Seema Gupta International Participant 08/07/2020
10 Online Faculty Development Program on Outcome Based Learning Approach in Higher Education Kristu Jayanti College National Participant 23/04/2020
11 Two weeks faculty development programme on "Managing online classes and co-creating Moocs? Teaching Learning Centre, Ramanujan College,University of Delhi Sponsored by Ministry of Human Resource Development ? Pandit Madan Mohan Malavia National Mission on Teachers and Teaching National Participant 20/04/2020
12 Learning to Teach Online MOOC course by Coursera International Participant 16/04/2020
13 Channel Management and Retailing Coursera International Participant 14/04/2020
14 Marketing Analytics for Retail Business Management Udemy International Participant 01/04/2020
15 Management Development Program CHRIST Institute of Management National Participant 16/01/2020
16 Quality Improvement Program on Pedagogical leadership:Sharpening the Saw & Digitization of pedagogy Academic Staff College, CHRIST (Deemed to be University) Participant 20/05/2019
17 Intensive Workshop on Case Teaching, Writing and Research Christ Institute of Management, Lavsa, Pune Institutional Participant 17/01/2019
18 IBM Career Education Program IBM and Institute of Management, Christ(Deemed to be University) Institutional Participant 02/08/2018
19 Revisiting Management:Thoughts and Practices Academic Staff College Participant 21/05/2018
20 Faculty Development Program on Business Simulation IIM - B in Collaboration with Emerald Publishing and Cesim Oy, Finland International Participant 24/04/2017
21 National Level Summer Workshop on AMOS ( Basic) Centre for Advanced Research and Training, Christ University National Participant 17/04/2017
22 Story Based Learning Workshop Centre for Education Beyond Curriculum, Christ University Institutional Participant 17/03/2017
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST PAPER AWARD Won the best paper award in the "International Scopus Indexed Conference on Rise of Disembedded Unilateral Economy" Krupanidhi group of Institutions 09 November 2020
2 Best Case Award Won the Best Case Award for the Case study entitled "Crunchy Cookies - A dent-urous journey towards the market" presented in the Ninth Annual conference on case studies in association with Emerald Publishing School of Business and Management & Centre for Case Research and development 21 November 2020
3 Best Paper Award Won the best paper award in the International Conference Maharaja Agrasen Institute of Management Studies 23 April 2021
Sl.No. Faculties Theme of Consultancy Type
1 VASUDEVAN M Strategic Management for Business Excellence for MSME Business Leaders Paid
Sl.No. Applicants Title Date Published

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