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Dr JAYANTA BANERJEE

PGDM, MPhil, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
KENGERI CAMPUS

Name Programme Institution Year of Passing
PhD PhD Teerthanker Mahaveer University 2015
MPhil MPhil Annamalai University 2008
PG PGDM Institute of Management & Information Science/AICTE 1998
Degree BSc University of Calcutta 1995
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 An empirical observation of factors leading to subscription of EdTech services Materials Today:Proceedings 28-Nov-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,KRISHNAKISHORE S V,JAYANTA BANERJEE
Title of Article An empirical observation of factors leading to subscription of EdTech services
Name of Journal Materials Today:Proceedings
Volume No
Issue No
Page No
URL https://www.sciencedirect.com/science/article/pii/S2214785320375441
Date of Publication 28-Nov-2020
2 Empowering rural women through mobile information communication technology Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Empowering rural women through mobile information communication technology
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
3 Micro targeting : A data driven analysis Sambodhi 01-Sep-2020 43 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Article Micro targeting : A data driven analysis
Name of Journal Sambodhi
Volume No 43
Issue No 3
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101002976&flag=Search
Date of Publication 01-Sep-2020
4 Quality of work life of the regular full time faculty members of the private autonomous business schools of Bengaluru, India: A study International Journal of Advanced Science and Technology 03-May-2020 29 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,JAYANTA BANERJEE, INDRANIL BOSE
Title of Article Quality of work life of the regular full time faculty members of the private autonomous business schools of Bengaluru, India: A study
Name of Journal International Journal of Advanced Science and Technology
Volume No 29
Issue No 9
Page No
URL http://sersc.org/journals/index.php/IJAST/article/view/13282
Date of Publication 03-May-2020
5 Investigating the Antecedents of Customer Citizenship Behaviour. Adalya Journal 23-Oct-2019 8 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Investigating the Antecedents of Customer Citizenship Behaviour.
Name of Journal Adalya Journal
Volume No 8
Issue No 10
Page No
URL http://adalyajournal.com/gallery/23-oct-a1223.pdf
Date of Publication 23-Oct-2019
6 Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones International Journal of Recent Technology and Engineering (IJRTE) 30-Sep-2019 8 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Article Value Co-Creation through Search Efforts and Customer Involvement Impacting Purchase Intention of Smart Phones
Name of Journal International Journal of Recent Technology and Engineering (IJRTE)
Volume No 8
Issue No 3
Page No
URL https://www.ijrte.org/wp-content/uploads/papers/v8i3/C5111098319.pdf
Date of Publication 30-Sep-2019
7 Analysing the contribution of Social Media towards Management Research in Higher Education International Journal of Research and Analytical Reviews 22-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN
Title of Article Analysing the contribution of Social Media towards Management Research in Higher Education
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No 1
Page No
URL http://ijrar.com/issue.php?group=1&month=January%20-%20March&year=2019
Date of Publication 22-Jan-2019
8 Social Media: Challenges and Opportunity in HRM Commonwealth Journal of Commerce & Management Research 01-Dec-2017 4 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,JAYANTA BANERJEE, SOMA BOSE BISWAS
Title of Article Social Media: Challenges and Opportunity in HRM
Name of Journal Commonwealth Journal of Commerce & Management Research
Volume No 4
Issue No 12
Page No
URL http://cjcmr.org/wp-content/uploads/2017/12/4.12.6.pdf
Date of Publication 01-Dec-2017
9 Effectiveness of flexible staffing practices in selected small size organizations in Dubai, UAE: an empirical study with reference to Atkinson?s Model Journal of Management in Practice 15-May-2017 2 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,JAYANTA BANERJEE,INDRANIL BOSE
Title of Article Effectiveness of flexible staffing practices in selected small size organizations in Dubai, UAE: an empirical study with reference to Atkinson?s Model
Name of Journal Journal of Management in Practice
Volume No 2
Issue No 1
Page No
URL http://journals.dbuniversity.ac.in/ojs/index.php/JoMP
Date of Publication 15-May-2017
10 A Study of Customer Discernment, on Organic Products in Sikkim. Asian Journal of Research in Business Economics and Management 01-Dec-2016 6 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYANTA BANERJEE,JAYANTA BANERJEE,DEBARUN CHAKRABORTY,SUVAMAY BHOWMICK
Title of Article A Study of Customer Discernment, on Organic Products in Sikkim.
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 6
Issue No 12
Page No
URL http://www.indianjournals.com/IJOR.ASPX?target=ijor:ajrbem&volume=6&issue=12&article=001
Date of Publication 01-Dec-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Conference Proceedings Innovation in Rural Empowerment, Social Dynamics and Welfare in India Empowering rural women through mobile value-added service and information communication technology 9789387748361 Sep 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) JAYANTA BANERJEE,PRABHA KIRAN,VASUDEVAN M,KRISHNAKISHORE S V
Title of Book Innovation in Rural Empowerment, Social Dynamics and Welfare in India
Title of Book/Chapter/Article/Case Study) Empowering rural women through mobile value-added service and information communication technology
Month/Year Sep/2020
ISBN 9789387748361
Pages
Publishing Company/Institution Nandha College of Technology
Level Regional publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book Educational Technology at Pivotal Crossroads 978-3-030-59916-4 Mar 2021

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) JAYANTA BANERJEE,JAYANTA BANERJEE,RADHIKA V,ADELA MCMURRAY ,NUTTAWUTH MUENJOHN,CHAMINDIKA WEERAKOON
Title of Book The Palgrave Handbook of Workplace Innovation
Title of Book/Chapter/Article/Case Study) Educational Technology at Pivotal Crossroads
Month/Year Mar/2021
ISBN 978-3-030-59916-4
Pages 617 - 639
Publishing Company/Institution Springer
Level International publisher
2 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,JAYANTA BANERJEE,VASUDEVAN M
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities, and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Aug/2020
ISBN 978-81-942547-3-7
Pages
Publishing Company/Institution Maharaja Agarsen University Publication
Level National publisher
3 Conference Proceedings Sustainability Performance in Educational Institution 978-81-942547-3-7 Jul 2020

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,JAYANTA BANERJEE,PRABHA KIRAN
Title of Book Global Economic Order in the Post-Covid-19 Era: Challenges, Opportunities and Strategies
Title of Book/Chapter/Article/Case Study) Sustainability Performance in Educational Institution
Month/Year Jul/2020
ISBN 978-81-942547-3-7
Pages 302 - 312
Publishing Company/Institution Maharaja Agrasen University Publication
Level International publisher
4 Conference Proceedings Social Media Marketing and Purchase Intention of Gen Y Customers 9781733892919 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) PRABHA KIRAN,JAYANTA BANERJEE,OTHER
Title of Book 13th International Conference on Applied Research in Engineering and Management Science
Title of Book/Chapter/Article/Case Study) Social Media Marketing and Purchase Intention of Gen Y Customers
Month/Year Aug/2019
ISBN 9781733892919
Pages
Publishing Company/Institution ARC
Level International publisher
5 Reference book Study In India?-India As Destination For International Higher Education: A Critical Overview 978-81-922178-7-1 Aug 2019

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) JAYANTA BANERJEE,INDRANIL BOSE,PARAMITA CHAUDHURI,BHOLANATH DUTTA
Title of Book Internationalization of Higher Education: Opportunities and Challenges
Title of Book/Chapter/Article/Case Study) Study In India?-India As Destination For International Higher Education: A Critical Overview
Month/Year Aug/2019
ISBN 978-81-922178-7-1
Pages 5 - 14
Publishing Company/Institution MTC Global
Level National publisher
6 Conference Proceedings Investigating the antecedents of customer citizenship behaviour 978-81-909372-5-2 Aug 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) VASUDEVAN M,PRABHA KIRAN,JAYANTA BANERJEE
Title of Book 9th International Conference on Spirutuality, Peace Economics & Peace Science (IC2019)
Title of Book/Chapter/Article/Case Study) Investigating the antecedents of customer citizenship behaviour
Month/Year Aug/2019
ISBN 978-81-909372-5-2
Pages
Publishing Company/Institution AACHARYA BANGALORE B-SCHOOL
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter TNSCST Sponsored National e- Conference on CSR Impetus: Rural Development and Sustainable Growth in India Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 03/12/2020 Nandha College National
2 Conference Participant Relevance of Gandhian philosophy in modern society 02/10/2020 Vivekananda Mission Mahavidyalaya National
3 Conference Participant From Neo-Normal to a Grander Normal - An introspection into handling of teaching learning environment in the current lockdown situation and planning for the back to campus days 26/09/2020 Asutosh College, Calcutta University International
4 Conference Participant Empowering educators 19/09/2020 The Institute of Company Secretaries of India National
5 Conference Presenter AICTE Sponsored International E- Conference on Innovation in Rural Empowerment, Social Dynamics & Welfare in India Empowering Rural Women through Mobile Value-Added Services & Information and Communication Technology 15/09/2020 Nandha College of Technology (AICTE Sponsored) International
6 Conference Participant Empowering The Teachers 07/09/2020 The Institute of Company Secretaries of India National
7 Conference Participant Atmanirbhar Bharat: Turn Crisis into an Opportunity 20/08/2020 VTU Belagavi International
8 Conference Presenter Global Economic Order in the Post-COVID-19 Era: Challenges, Opportunities and Strategies Sustainability Performance in Educational Institution 25/07/2020 Maharaja Agrasen Institute of Management Studies International
9 Seminar Participant Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University Institutional
10 Conference Presenter 4th International Online Conference on Recent Advancements in Interdisciplinary Research Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants 08/05/2020 City University, Malaysia International
11 Conference Presenter Happiness in Higher Education for Excellence and Holistic Development An Empirical Observation of factors influencing Quality of Work Life at Garment Manufacturing Units in Bengaluru South. 21/11/2019 JAIN University International
12 Conference Presenter 9th International conference on Spirituality, Peace Economics & Peace Science Investigating the antecedents of customer citizenship behaviour 02/10/2019 ACHARYA BANGALORE B SCHOOL International
13 Conference Presenter Challenges and Opportunities in the Digital Era Impact of website design on customer buying satisfaction: An exploratory study of e-tailers in India. 30/08/2019 Ideal Institute of Management and Technology International
14 Conference Presenter 5th International Conference on Business, Management and Technology Predictive Analutics in Marking Business Decisions in Contemporary Business:A Discussion Paper from Marketing Perspectives 23/08/2019 Vidyasagar University, West Bengal International
15 Conference Presenter AMITY-BSMED-DSU-ARC 2019 Social Media Marketing and Purchase Intention of Gen Y Customers 17/08/2019 AMITY Global Institute Singapore International
16 Conference Presenter Seventh National Conference on Case Studies TTE's Business expansion in the Indian clean -room market 09/08/2018 Christ University National
17 Conference Presenter Sixth National Conference on Case Studies United Coal Limited: Preparing for transformation to meet environmental challenges 21/09/2017 Christ University National
18 Conference Presenter ICETB 2017 Effectiveness of flexible staffing practices in selected small size organizations in Dubai, UAE: an empirical study with reference to Atkinson?s Model 16/02/2017 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Consumers perception and attitude towards brand loyalty strategies a study of mobile phone service providers Mudgal, Rakesh Kr and Garg, Ajay Kr Other
2 A study of re-insurance and its marketing prospect?s for private life insurers Goutam Mitra Other
Sl.No. Title Name of Student Institution Month Year
1 Product Improvisation through Consumer Co-creation with respect to mid-segment passenger cars SRIVATSA VIVEK VAIDYA Christ University August 2016
2 The Effect of Customer Relationship Management Practices on Customer Life Cycle:An Empirical study on Selected Retail Stores of Bhubaneswar Subhasish Das School of Management, Centurion University
3 A comparative study on customers? Perception towards organized retailing and e- tailing in coimbatore city of tamilnadu P Kathiravan Periyar University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP of NAAC Revised Accreditation Framework & Quelling the Quest Aggarwal College Ballabgarh National 11/03/2021
2 COVID19 Data Analysis Using Python Coursera Project Network International 26/08/2020
3 Technology Management AICTE Training And Learning (ATAL) Academy National 24/08/2020
4 The Data Scientist?s Toolbox Johns Hopkins Bloomberg School of Public Health International 23/08/2020
5 Using Python to access web data University of Michigan International 02/08/2020
6 R Programming Johns Hopkins University International 02/08/2020
7 Capstone: Retrieving, Processing, and Visualizing Data with Python University of Michigan International 01/08/2020
8 Microsoft Teams Training CHRIST Deemed to be University and 30M Training Institutional 10/07/2020
9 An Introduction to Interactive Programming in Python (Part 1) Rice University International 01/06/2020
10 An Introduction to Interactive Programming in Python (Part 2) Rice University International 01/06/2020
11 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more IE Business School International 12/05/2020
12 Market Research and Consumer Behavior IE Business School International 11/05/2020
13 Python Data Structures University of Michigan International 06/05/2020
14 Programming for Everybody (Getting Started with Python) University of Michigan International 03/05/2020
15 Python for Everybody Specialization University of Michigan International 01/05/2020
16 Learning to Teach online The University of New South Wales International 24/04/2020
17 Data analytics and visualization using Tableau Christ University Institutional 28/02/2020
18 2 Day National Workshop on Information Literacy Tools Don Bosco Institute of Technology National 30/09/2019
19 Faculty Development Programme on ?Blended MOOC IIM Bangalore National 23/02/2019
20 Marketing for Sales and Business Development Professionals IMC Institutional 18/01/2019
21 FDP-2 IMC Institutional 23/11/2018
22 Strong Inventory Training IMC Institutional 19/11/2018
23 Quality Improvement Program Academic Staff College, Christ University 21/05/2018
24 FDP-1 IMC Institutional 14/05/2018
25 Management Development Program on Marketing for Sales and Business Professionals Institute of Management, Christ University National 12/01/2018
26 Quality Improvement Program Academic Staff College, Christ University 24/05/2017
27 Story Based Learning Workshop Christ University Institutional 17/03/2017
28 Research in Management Christ University -Academic Staff College 01/02/2017
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Recognized as best faculty Recognized as best faculty by Dean, Institute of Management, Christ University for the period September 2017- December 2017 Institute of Management, Christ University 24 January 2018

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