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Dr VEDHA BALAJI

MBA, MPhil, PhD
ASSOCIATE PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India Indian Journal of Ecology 03-Aug-2021 48 / 16 / 33-37

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,SURESH A S
Title of Article Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 33-37
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
2 Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products Indian Journal of Ecology 03-Aug-2021 48 / 16 / 56-63

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SURESH A S,VEDHA BALAJI
Title of Article Exploring Effect of Instagram Influencer Likeability and Personality Traits on Self-concept and Impact on Consumer Buying Intention towards Cosmetic Products
Name of Journal Indian Journal of Ecology
Volume No 48
Issue No 16
Page No 56-63
URL http://indianecologicalsociety.com/society/full-journals/
Indexing Agency Web of Science and Scopus
Date of Publication 03-Aug-2021
3 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 / 508-524

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,MANJEERA VUTUKURI,SREEDHARA R
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 508-524
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
4 Organic Food products: A Study on Perceptions of Indian Consumers Indian Journal of Marketing 01-Jan-2017 47 / 1 / 26-40

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) VEDHA BALAJI,JOSEPH INJODEY
Title of Article Organic Food products: A Study on Perceptions of Indian Consumers
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 1
Page No 26-40
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 01-Jan-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference On Sustainable Marketing-Delivering Value 2022(SMDV 22) "A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore" 22/04/2022 University of Engineering and Management, Kolkatta International
2 Conference Co-presenter International Conference on Sustainable Marketing - Delivering Value (SMDV 22) 22/04/2022 University of Engineering and Management, Kolkata International
3 Conference Presenter International Conference on Sustainable Marketing -Delivering Value 2022 A Study On Key Success Factors Of Micro Influencer Marketing In The Fashion Apparel Industry In Bangalore 22/04/2022 University of Engineering and Management, Kolkata International
4 Conference Organizer Virtual National Marketing Conference 20/01/2022 Christ University National
5 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring the Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
6 Conference Presenter CBPO 2020 Virtual International Conference On Building Positive Organizations Exploring Effects of Instagram Influencer Likeability and Personality Traits on Self Concept and its Impact on Consumer buying Intention towards Cosmetic Product 07/11/2020 Christ University International
7 Conference Presenter Challenges and Opportunities for a Sustainable Future Exploring Factors of Consumer Perception and Attitude towards Organic Food Consumption in India 07/11/2020 Christ University International
8 Conference Presenter Virtual International Conference on Building Positive Organisations: Challenges & Opportunities for a Sustainable Future Exploring Effects of Instagram Influencer Likability and Personality Traits of Self-Concept and its Impact on Consumer Buying Intention towards Cosmetic Products 07/11/2020 Christ University International
9 Conference Panelist Dilemma to DEcision 24/10/2020 Macquarie Business School, Sydney -Australia and School of Business, CHRIST University, Bangalore- India International
10 Seminar Participant Negotiation Landscape in Covid - 19 World: Work and Career Perspective 28/08/2020 Christ University International
11 Seminar Participant Unleash the Power of Mind for Unlimited Success 24/07/2020 Christ University Institutional
12 Seminar Participant Professional Excellence and Politics in Institutions & Organisations 28/05/2020 Christ University Institutional
13 Seminar Participant MBA Partnership Qualifications with UK -Impact pf Globalization on Higher Education 23/05/2020 Christ University Institutional
14 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
15 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
16 Conference Presenter Transformational Strategies for Business Sustainablity Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study 04/10/2019 Christ University International
17 Conference Participant International Conference on Current Scenario of Digital Marketing, E Commerce, Management & Social Sciences - 2019 14/06/2019 IMRF Institute for Education & Research DRPF/ IIM Australia International
18 Participant Case Teaching and writing - Pedagogy in MBA curric Case Teaching and writing - Pedagogy in MBA curriculum - IBS, Hyderabad National
19 Participant India Organic - Strategies to Surge Ahead India Organic - Strategies to Surge Ahead - International Competence Centre for Organic Agriculture (ICCOA) National
20 Participant "Organic Farming for Alleviation of Rural Poverty" "Organic Farming for Alleviation of Rural Poverty" - Association for Promotion of Organic Farming (APOF), Bangalore Regional
21 Participant "Emerging Marketing Opportunities" "Emerging Marketing Opportunities" - Dayananda Sagar College of Engineering, Bangalore. Regional
22 Participant "Leveraging Business Education through Quality Edu "Leveraging Business Education through Quality Education" - Bhagvan Mahaveer Jain College, Bangalore. Regional
23 Participant "Consumer Knowledge for Marketing Decisions - Theo "Consumer Knowledge for Marketing Decisions - Theory to Practice" - Indian Institute of Science, Bangalore National
24 Participant "Marketing of Services - Challenges & Strategies" "Marketing of Services - Challenges & Strategies" - Hotel Atria, Bangalore. Institutional
25 Participant national Workshop on Research and Publication national Workshop on Research and Publication - Centre for Research & Centre for Education beyond Curriculum National
26 Participant Advanced Data Analysis for Marketing Decisions Advanced Data Analysis for Marketing Decisions - Indian Institute of Management, Ahmedabad International
27 Conference Presenter Building a Globally Competitive Brand for Indian Tourism - The Road Ahead - National
28 Conference Presenter Building Castles in Thin Air - Un-credit worthiness of Credit Cards - International
29 Participant National Conference on Business Challenges and Str National Conference on Business Challenges and Strategies - Institute of Management, Christ University National
30 Conference Presenter The Akshaya Patra Foundation - Empowering Children - National
31 Participant SEM for Beginners SEM for Beginners - Centre for Applied Reserach and Educational Service National
32 Participant QIP QIP - Institute of Management, Christ University Institutional
33 Conference Presenter A Study on Consumer Demography and Preference towards Organic Food Products - Application of Discriminant Analysis - International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Social Media Marketing Refresher Course in Commerce and Management 06/12/2017 UGC-Human Resource Development Centre, University of Mysore
Sl.No. Title Genre Producer Copyrights
1 [24]7.ai General Management Certification Course Webinar CHRIST Consultancy
Sl.No. Title Guide Name Institution Month Year
1 Product Knowledge, Attitude And Motivation On Purchase Intention Towards Organic Food Products Dr. Joseph I. Injodey
Sl.No. Title Name of Student Institution Month Year
1 . ANU SARAH DANIEL Christ University January 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on characteristics and perceptions of consumers in Bangalore towards organic food products Vedha Balaji Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Empowering Commerce Teachers for NEP 2020 MANGALORE UNIVERSITY COMMERCE TEACHERS ASSOCIATION (MUCTA)® ST AGNES COLLEGE (AUTONOMOUS), MANGALURU GOVERNMENT FIRST GRADE COLLEGE, KAVOOR MANGALA ALUMNI ASSOCIATION (MAA)® National Invited Resource Person/Trainer 14/10/2021
2 Enriching the learning experience through experiential learning AICTE National Participant 12/07/2021
3 The Art of Doing Research Jyothi Engineering College, Thrissur, India; CHRIST ( Deemed to be University), Bangalore, India and Pelita Bangsa University, Indonesia International Participant 12/07/2021
4 Quality Improvement Program on Hybrid Teaching Staff Development College,CHRIST (DEEMED TO BE UNIVERSITY) Participant 02/03/2021
5 International Research Development Program on 'Conceptual Research Model and Analysis using Structural Equation Modelling' Sri Ramakrishna Institute of Technology International Participant 07/09/2020
6 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International Participant 01/09/2020
7 Marketing Analytics University of Virginia International Participant 30/04/2020
8 Quality Improvement Program Academic Staff College Participant 22/04/2020
9 Data Analytics and Visualization using Tableau School of Business and Management, CHRIST (Deemed to be University) Institutional Participant 28/02/2020
10 Quality Improvement Program Academic Staff College Participant 20/05/2019
11 MDP on Marketing for sales and business development professionals Institute of Management Institutional Participant 18/01/2019
12 Strong Certification Institute of Management National Participant 13/11/2018
13 Faculty Development Program on Structural Equation Modelling using AMOS CART Institutional Participant 10/09/2018
14 Revisiting Management: Thoughts and Practices Academic Staff College Participant 21/05/2018
15 MDA on Marketing for Sales and Business Development Professionals Institute of Management National Participant 12/01/2018
16 MDP on Strategic Foresight with Scenarios Institute of Management National Participant 05/01/2018
17 Data Analysis using R Statistical Software Institute of Management Institutional - 23/11/2015
18 Data analysis using R statistical software Institute of Management Institutional Participant 23/11/2015
19 Quality Improvement on Experiential Learning Christ University - Academic Staff College - 13/04/2015
20 Presentation Skills & Public Speaking Program Institute of Management, Christ University Institutional - 06/04/2015
21 Presentation Skills & Public Speaking Program SJ Life Skills Institutional - 06/04/2015
22 Faculty Development Programme - Management Simulation Institute of Management, Christ University National - 28/02/2015
23 Quality Improvement Program Institute of Management, Christ University - 26/05/2014
24 "Learning for Results: Education a Question?" CEDBEC,Christ University, Bangalore Institutional - 04/08/2011
25 Cross Functional Decision Making & Business Impact EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad National - 24/05/2011
26 "Decision Making using Microsoft Excel & SPSS" Christ College -Institute of Management Institutional - 15/12/2007
27 "Research Methods and Techniques" SRN Adarsh College, Bangalore Regional - 08/12/2007
28 "Enabling Entrepreneurship" AWAKE at RVIMS, Bangalore. Regional - 15/08/2003
29 FDP Programme sponsored by AICTE Garden City College of Science & Management, Bangalore Institutional - 12/06/2000
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Member - Board of Studies, Mount Carmel Institute of Management Review of the Marketing and Retail Specialisation papers of their two year full-time PGDBM Course (AICTE approved). Christ University Institute of Management April, 2014
2 End-term question paper setter Examination question paper and provide the answer scheme for - Consumer Consumer Behaviour and Relationship Marketing- End Semester Examinations for PGDM, October 2017. Mount Carmel College 28 August 2017
3 Case [Reference no. 318-0058-1]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM The case study briefs about the emergence and the growth of Akshaya Patra Foundation (APF), an Non Governmental Organization (NGO) of The International Society for Krishna Consciousness (ISCKON). The case details how APF reached out to different geographies by providing hygienic midday meals to school children. The case tries to analyze to what extent Akshaya Patra Foundation(APF) addressed the crucial issue of malnourishment and poor attendance at school. The Case Centre USA 15 March 2018
4 Teaching note [Reference no. 318-0058-8]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM Teaching Note: 1. To understand the public-private partnership model of a religious body. 2. To study the operational processes at APF. 3. To study the key success factors of the APF. 4. To analyze if the midday meal scheme of APF can be scaled up and extended to other geographies. The Case Centre, USA 15 March 2018
Sl.No. Faculties Theme of Consultancy Type
1 MAREENA MATHEW,SHRIKUMAR M,VEDHA BALAJI ACCOUNTING AND FINANCE Paid
2 VEDHA BALAJI,MAREENA MATHEW,SHRIKUMAR M Business Management for Women Executives Paid
Sl.No. Applicants Title Date Published

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(Deemed to be University)

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