Faculty

Profile

Dr RUPESH KUMAR M

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Anna University 2014
PG MBA Bharathiar University 2003
Degree BBM Bharathiar University 2001
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors to be Considered by the Multi-Specialty Hospitals for Patient Retention in Bangalore Wesleyan Journal of Research 31-Mar-2021 14 / 1, XXIV /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,RUPESH KUMAR M,D. ROHIT
Title of Article Factors to be Considered by the Multi-Specialty Hospitals for Patient Retention in Bangalore
Name of Journal Wesleyan Journal of Research
Volume No 14
Issue No 1, XXIV
Page No
URL http://www.wesleyanjournal.in/Index.aspx
Date of Publication 31-Mar-2021
2 Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry Test Engineering and Management 04-Jan-2020 82 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,AMAN RAJ,NIKITHA SHARMA,DIYA MANOJ,RUPESH KUMAR M
Title of Article Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No
URL https://www.scopus.com/sourceid/12997
Date of Publication 04-Jan-2020
3 A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model India Journal of Marketing 03-May-2018 48 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,RUCHITA PANGRIYA,RUPESH KUMAR M
Title of Article A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model
Name of Journal India Journal of Marketing
Volume No 48
Issue No 5
Page No
URL https://www.scopus.com/sourceid/21100241711
Date of Publication 03-May-2018
4 My store my brand - a critical review of online and offline private label brands in India Int. J. Indian Culture and Business Management 01-Feb-2018 16 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,RUPESH KUMAR M,RUCHITA PANGRIYA
Title of Article My store my brand - a critical review of online and offline private label brands in India
Name of Journal Int. J. Indian Culture and Business Management
Volume No 16
Issue No 2
Page No
URL https://ugccare.unipune.ac.in/Apps1/User/WebA/ViewDetails?JournalId=101000889&flag=Search
Date of Publication 01-Feb-2018
5 Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study Indian Journal of Marketing 09-Sep-2017 47 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,RUPESH KUMAR M,A.G.V. NARAYANAN
Title of Article Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 9
Page No
URL https://www.scopus.com/sourceid/21100241711
Date of Publication 09-Sep-2017
6 Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store Asian Journal of Management 14-Apr-2017 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,RUPESH KUMAR M,KUNAL SHARMA
Title of Article Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store
Name of Journal Asian Journal of Management
Volume No 8
Issue No 2
Page No
URL www.ajmjournal.com
Date of Publication 14-Apr-2017
7 Whether Shoppers of Tier I City are aware about Multi-Brand Outlets? Asian Journal of Management 29-Sep-2016 7 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,A.G.V NARAYANAN,RUPESH KUMAR M
Title of Article Whether Shoppers of Tier I City are aware about Multi-Brand Outlets?
Name of Journal Asian Journal of Management
Volume No 7
Issue No 3
Page No
URL www.ajmjournal.com
Date of Publication 29-Sep-2016
8 Effect of Impulse Buying on Socioeconomic Factors and Retail Categories Indian Journal of Marketing 26-Sep-2016 46 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,A.G.V NARAYANAN,RUPESH KUMAR M
Title of Article Effect of Impulse Buying on Socioeconomic Factors and Retail Categories
Name of Journal Indian Journal of Marketing
Volume No 46
Issue No 9
Page No
URL https://www.scopus.com/sourceid/21100241711
Date of Publication 26-Sep-2016
9 Factors affecting the performance of private label brands in Indian online market: an assessment of reliability and validity Asian Journal of Management 23-Sep-2016 7 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,A.G.V NARAYANAN,RUPESH KUMAR M
Title of Article Factors affecting the performance of private label brands in Indian online market: an assessment of reliability and validity
Name of Journal Asian Journal of Management
Volume No 7
Issue No 3
Page No
URL www.ajmjournal.com
Date of Publication 23-Sep-2016
10 Utilization of Multi-Brand Outlets by Apparel Shoppers Asia Pacific Journal of Marketing & Management Review 24-Aug-2016 4 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M
Title of Article Utilization of Multi-Brand Outlets by Apparel Shoppers
Name of Journal Asia Pacific Journal of Marketing & Management Review
Volume No 4
Issue No 8
Page No
URL http://indianresearchjournals.com/submission-guidelines.aspx
Date of Publication 24-Aug-2016
11 Store Choice: understanding the shoppers preference in selecting an apparel Multi-Brand Outlet IUP Journal of Marketing Management 15-Apr-2016 XV / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) RUPESH KUMAR M,A.G.V NARYANAN,RUPESH KUMAR M
Title of Article Store Choice: understanding the shoppers preference in selecting an apparel Multi-Brand Outlet
Name of Journal IUP Journal of Marketing Management
Volume No XV
Issue No 1
Page No
URL http://www.iupindia.in/marketing_management.asp
Date of Publication 15-Apr-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Conference Proceedings Value Driven Marketing Perceived Risks on Acceptance of Online Payment System in Bangalore 978-93-83302-39-0 Oct 2019

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) RUPESH KUMAR M,BHAVESH KUMAR,RUPESH KUMAR M
Title of Book Value Driven Marketing
Title of Book/Chapter/Article/Case Study) Perceived Risks on Acceptance of Online Payment System in Bangalore
Month/Year Oct/2019
ISBN 978-93-83302-39-0
Pages 1 - 12
Publishing Company/Institution SDMIMD Institution
Level Regional publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Digital and Data Driven Decision Making for Business and Management A Study on the perception of consumers on using Augmented Reality for purchasing Eyewear in Bangalore City 17/02/2021 Dayananda Sagar University International
2 Conference Presenter International Conference on Business and Education in the New Global Realities Switching Behaviour of Shoppers Within and Across the Apparel Multi-Brand Outlets 22/12/2020 Jain University International
3 Conference Presenter International Conference on Business and Education on New Global Realities Factors to Be Considered by The Multi-Speciality Hospitals for Patient Retention in Bangalore 22/12/2020 Jain University International
4 Conference Presenter International Conference on Business and Education on the New Global Realities Factors Influencing the Purchase Decision of Private Label Brands in Apparel Stores Using Utilitarian and Hedonic Needs 22/12/2020 Jain University International
5 Seminar Participant Where to Draw the Line 05/06/2020 Christ University National
6 Conference Presenter National Conference Role of advertising creativity, emotional appeal and informativeness on the acceptance of online pharma sites in India ? An empirical using technology acceptance model 27/02/2020 Christ University National
7 Conference Presenter National Conference To study the effect of Atmospheric Cues on Consumer Buying Behaviour at Hypermarkets 27/02/2020 Christ University National
8 Conference Presenter International Conference on Value Driven Marketing A Study on Delivery Charges Affecting Customer's Purchasing Behaviour 18/10/2019 SDMIMD International
9 Conference Presenter International Conference on Value Driven Marketing Perceived Risks on Acceptance of Online Payment System in Bangalore 18/10/2019 SDMIMD International
10 Conference Presenter International Conference on Transformational Strategies for Business Sustainability Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry 04/10/2019 Christ University International
11 Conference Co-presenter COGNOSSCO - Case Conference 16/08/2019 Christ University National
12 Conference Co-presenter Tenth International Conference 27/06/2019 Christ University International
13 Conference Presenter Connaissance 2019 A study on buyer persona of online dining in Bangalore 01/03/2019 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
1 Types of Retailers CCD Christ University
2 Retail Store Layout
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 Consumer attitude towards online private label brands Ruchita Pangria Christ July 2015
2 Consumer attitude towards online private label brands Ruchita Pangria Christ University March 2017
3 Consumer attitude towards online private label brands Ruchita Pangriya Christ University May 2017
4 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Kumar Christ University June 2017
5 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Christ University June 2017
6 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Kumar Christ University January 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 QIP on Online Teaching Academic Staff College 22/04/2020
2 Online Course - Courseera International 19/04/2020
3 ONLINE MOOC COURSE - COURSEERA International 19/04/2020
4 Retail Conclave Christ University National 29/02/2020
5 Management Development Programme Christ University Regional 17/01/2020
6 Faculty Industry Internship at Lifestyle (Max) 24/10/2019
7 QIP Academic Staff College 20/05/2019
8 Management Development Program Institute of Management National 18/01/2019
9 Faculty Industry Internship Lifestyle Group (Max Fashion Ltd.) 14/12/2018
10 Faculty Development Programme Institute of Management Institutional 23/11/2018
11 Workshop on Strong Interest Inventory Anahat Organisation Development Consultancy Pvt. Ltd. Institutional 12/11/2018
12 QIP Academic staff college 21/05/2018
13 RETAIL CONCLAVE Institute of Management Institutional 23/02/2018
14 Strategic Foresight with Scenarios Institute of Management National 05/01/2018
15 Innovative Practices in Teaching, Learning and Evaluation CU-Academic Staff College 24/05/2017
16 QIP Academic Staff College 11/02/2017
17 QIP Academic Staff College 07/01/2017
18 QIP Academic Staff College 20/12/2016
19 QIP Academic Staff College 07/12/2016
20 QIP Institute of Management 11/04/2016
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST PAPER AWARD RESEARCH PAPER PRESENTED AT CONNAISSANCE CHRIST UNIVERSITY 01 March 2019

CHRIST

(Deemed to be University)

Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020