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Dr RUPESH KUMAR M

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry Test Engineering and Management 04-Jan-2020 82 / 1 / 477-491

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUPESH KUMAR M,AMAN RAJ,NIKITHA SHARMA,DIYA MANOJ
Title of Article Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No 477-491
URL https://www.scopus.com/sourceid/12997
Indexing Agency Scopus
Date of Publication 04-Jan-2020
2 A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model India Journal of Marketing 03-May-2018 48 / 5 / 7-20

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUPESH KUMAR M,RUCHITA PANGRIYA
Title of Article A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model
Name of Journal India Journal of Marketing
Volume No 48
Issue No 5
Page No 7-20
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 03-May-2018
3 Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study Indian Journal of Marketing 09-Sep-2017 47 / 9 / 7-22

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUPESH KUMAR M,A.G.V. NARAYANAN
Title of Article Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 9
Page No 7-22
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus and Indian Citation Index
Date of Publication 09-Sep-2017
4 Effect of Impulse Buying on Socioeconomic Factors and Retail Categories Indian Journal of Marketing 26-Sep-2016 46 / 9 / 24-34

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) RUPESH KUMAR M,A.G.V NARAYANAN
Title of Article Effect of Impulse Buying on Socioeconomic Factors and Retail Categories
Name of Journal Indian Journal of Marketing
Volume No 46
Issue No 9
Page No 24-34
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 26-Sep-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Advances in Business Management and Information Science The Luxury Fashion in Bangalore 24/04/2022 IISTEM, Mysore International
2 Conference Presenter International Conference on Sustainable Marketing Analyzing the effect of consumption barriers on purchase intention towards sustainable fashion in India" 22/04/2022 University of Engineering and Management International
3 Conference Moderator/Chair International Conference 29/03/2022 Jain University International
4 Conference Moderator/Chair Digital Disruption and Business Transformation 29/03/2022 Jain University International
5 Conference Presenter Paradigm Shift in Business and Economy The Multiple Dimensions of Online Customer Experience throughout the customer journey 03/03/2022 SRM University International
6 Conference Presenter Marketing in Turbulent Times Effect of Augmented Reality on Indian Females 27/01/2022 SDMIMD, Mysore International
7 Conference Moderator/Chair National Conference 2022 Marketing Paradigm Post Covid-19 20/01/2022 Christ University National
8 Conference Moderator/Chair National Marketing Conference on Marketing Paradigm after Covid 19 20/01/2022 Christ University National
9 Symposium Convenor Marketing Symposium 17/09/2021 Christ University Institutional
10 Conference Presenter Digital and Data Driven Decision Making for Business and Management A Study on the perception of consumers on using Augmented Reality for purchasing Eyewear in Bangalore City 17/02/2021 Dayananda Sagar University International
11 Conference Presenter International Conference on Business and Education in the New Global Realities Switching Behaviour of Shoppers Within and Across the Apparel Multi-Brand Outlets 22/12/2020 Jain University International
12 Conference Presenter International Conference on Business and Education on New Global Realities Factors to Be Considered by The Multi-Speciality Hospitals for Patient Retention in Bangalore 22/12/2020 Jain University International
13 Conference Presenter International Conference on Business and Education on the New Global Realities Factors Influencing the Purchase Decision of Private Label Brands in Apparel Stores Using Utilitarian and Hedonic Needs 22/12/2020 Jain University International
14 Seminar Participant Where to Draw the Line 05/06/2020 Christ University National
15 Conference Presenter National Conference Role of advertising creativity, emotional appeal and informativeness on the acceptance of online pharma sites in India ? An empirical using technology acceptance model 27/02/2020 Christ University National
16 Conference Presenter National Conference To study the effect of Atmospheric Cues on Consumer Buying Behaviour at Hypermarkets 27/02/2020 Christ University National
17 Conference Co-presenter Connaissance 2020 20/02/2020 Christ University National
18 Conference Presenter International Conference on Value Driven Marketing A Study on Delivery Charges Affecting Customer's Purchasing Behaviour 18/10/2019 SDMIMD International
19 Conference Presenter International Conference on Value Driven Marketing Perceived Risks on Acceptance of Online Payment System in Bangalore 18/10/2019 SDMIMD International
20 Conference Presenter International Conference on Transformational Strategies for Business Sustainability Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry 04/10/2019 Christ University International
21 Conference Co-presenter COGNOSSCO - Case Conference 16/08/2019 Christ University National
22 Conference Co-presenter Tenth International Conference 27/06/2019 Christ University International
23 Conference Presenter Connaissance 2019 A study on buyer persona of online dining in Bangalore 01/03/2019 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Value Added Courses DAAC - Department Academic Advisory Meeting 23/12/2021 Perumal Manimekalai College of Engineering
Sl.No. Title Genre Producer Copyrights
1 Types of Retailers CCD Christ University
2 Retail Store Layout
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 Consumer attitude towards online private label brands Ruchita Pangria Christ July 2015
2 Consumer attitude towards online private label brands Ruchita Pangria Christ University March 2017
3 Consumer attitude towards online private label brands Ruchita Pangriya Christ University May 2017
4 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Kumar Christ University June 2017
5 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Christ University June 2017
6 Influence of Perceived Risks on acceptance of online payment system in India Bhavesh Kumar Christ University January 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Panel Discussion School of Business and Management National Participant 18/11/2021
2 Marketing Symposium School of Business Management Institutional Organiser & Participant 17/09/2021
3 Faculty Development Programme Centre for Education Beyond Curriculum Institutional Participant 16/06/2021
4 Quality Improvement Programme Staff Development College Participant 02/03/2021
5 QIP on Online Teaching Academic Staff College Participant 22/04/2020
6 Online Course - Courseera International Participant 19/04/2020
7 ONLINE MOOC COURSE - COURSEERA International Participant 19/04/2020
8 Retail Conclave Christ University National Organiser & Participant 29/02/2020
9 Management Development Programme Christ University Regional Participant 17/01/2020
10 Faculty Industry Internship at Lifestyle (Max) Participant 24/10/2019
11 QIP Academic Staff College Participant 20/05/2019
12 Management Development Program Institute of Management National Participant 18/01/2019
13 Faculty Industry Internship Lifestyle Group (Max Fashion Ltd.) Participant 14/12/2018
14 Faculty Development Programme Institute of Management Institutional Participant 23/11/2018
15 Workshop on Strong Interest Inventory Anahat Organisation Development Consultancy Pvt. Ltd. Institutional Participant 12/11/2018
16 QIP Academic staff college Participant 21/05/2018
17 RETAIL CONCLAVE Institute of Management Institutional Organiser & Presenter 23/02/2018
18 Strategic Foresight with Scenarios Institute of Management National Participant 05/01/2018
19 Innovative Practices in Teaching, Learning and Evaluation CU-Academic Staff College Participant 24/05/2017
20 QIP Academic Staff College Participant 11/02/2017
21 QIP Academic Staff College Participant 07/01/2017
22 QIP Academic Staff College Participant 20/12/2016
23 QIP Academic Staff College Participant 07/12/2016
24 QIP Institute of Management Participant 11/04/2016
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST PAPER AWARD RESEARCH PAPER PRESENTED AT CONNAISSANCE CHRIST UNIVERSITY 01 March 2019
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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