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Dr SHRINIVAS

MBA, PhD
ASSISTANT PROFESSOR

BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth International Journal of Management Practice 09-Feb-2022 15 / 2 / 205-234

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth
Name of Journal International Journal of Management Practice
Volume No 15
Issue No 2
Page No 205-234
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Indexing Agency Scopus
Date of Publication 09-Feb-2022
2 Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth International Journal of Management Practice 12-Jan-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHRINIVAS,LEENA JAMES
Title of Article Product Specific Determinants of Electronic Gadget Purchase Intention A Case of the Purchase Behaviour of Indian Youth
Name of Journal International Journal of Management Practice
Volume No
Issue No
Page No -
URL https://www.inderscience.com/jhome.php?jcode=ijmp
Indexing Agency Scopus
Date of Publication 12-Jan-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 2nd International conference on emerging trends in science,engineering and management Change in Consumer Behaviour towards Online Delivery during Covid-19 Pandemic: Shift from Offline purchase to online shopping 15/07/2021 GM Institute of Technology International
2 Conference Presenter International Conference on Recent Advances in Social Sciences, Humanities,Management and Scientific Research (RAMAS 2021) A Study on Influence of Korean Drama on Indian Consumer Behaviour in Gen Z w.r.t Food & Beverage Industry 05/06/2021 Eudexia Research centre,India International
3 Conference Panelist Synthesize 2019 11/12/2019 Christ University International
4 Conference Presenter 7th International conference on Managing Human resources at the workplace A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. 14/12/2018 Shri Dharmasthala manjunatheshwara Institute for Management Development International
5 Conference Presenter ICSTEM'17 The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU 03/03/2017 KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY International
6 Conference Presenter Changing Role of HRM - The Strategic Opportunities and Challenges The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time 03/03/2016 Jain University National
7 Conference Presenter International conference on sustainable development through business strategy and social sciences Emerging trends in green marketing- Need, Importance and challenges 27/03/2015 Christ University International
8 Conference Presenter Emerging indian scenario harnessing the opportunities Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities 06/02/2015 SVIT National
9 Conference Presenter Emerging trends in commerce and management Stress management in work place- causes, problem and techniques of stress management 29/01/2015 S.E.A College, KR Puram National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 CONSUMER PURCHASE INTENTION MEDIATED BY PRODUCT QUALITY AND PRODUCT EVALUATION: APPRAISAL OF ELECTRONIC GADGETS BY THE YOUNG Dr leena James Pacific Academy of Higher Education
2 Consumer Purchase Intention Mediated By Product Quality And Product Evaluation: Appraisal Of Electronic Gadgets By The Young Dr Leena james Pacific Academy of higher Education and Research
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 ICT applications in teaching learning BALLARY INSTITUTE OF TECHNOLOGY & MANAGEMENT International Invited Resource Person/Trainer 16/09/2021
2 FDP I -2021 CEDBEC,HRDC,CHRIST (Deemed to be University) International Participant 16/06/2021
3 QIP on hybrid teaching Staff Development College, CHRIST (Deemed to be University) Participant 02/03/2021
4 Research Training -Online Ministry of Micro,Small and Medium Enterprises-Technology Development Centre (PPDC) International Participant 22/02/2021
5 Brand and Product management Coursera.org International Participant 01/10/2020
6 Market research and Consumer behaviour Corsera.org International Participant 07/09/2020
7 Innovation Ecosystem& Technology, Business Incubation Dayananda Sagar College of Arts Science and Commerce Regional Presenter 12/08/2020
8 Research writing and Publication XIME,Kochi International Participant 23/06/2020
9 Supply Chain Logistics Rutgers University International Participant 01/05/2020
10 Marketing Analytics University of Virginia International Participant 01/04/2020
11 Factor Analysis and Structural equation Modeling Sindhi College National Participant 23/09/2019
12 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) Participant & Presenter 27/05/2019
13 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) Participant & Presenter 20/05/2019
14 Teaching-Learning and Evaluation Christ University Participant 17/05/2017
15 QIP on Multidicilinary research and academic research Christ University Participant 23/05/2016
16 QIP on Contemporary Developments in management education Christ University Participant 30/09/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

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