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Dr SHRINIVAS

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT (BGR)
SCHOOL OF BUSINESS AND MANAGEMENT
BANNERGHATTA ROAD CAMPUS

Name Programme Institution Year of Passing
PhD PhD Pacific Academy of Higher Education & Research University, Udaipur 2019
PG MBA Bangalore University 2009
Degree BBM Bangalore University 2007
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts International Journal of Advanced Scientific Research and Management 02-Jun-2019 4 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS,AISHWARYA T MENONSHRINIVAS
Title of Article Tracing Gender Stereotyping of Women By Companies of Various Industries in their Advertising Efforts
Name of Journal International Journal of Advanced Scientific Research and Management
Volume No 4
Issue No 6
Page No
URL http://ijasrm.com/wp-content/uploads/2019/06/IJASRM_V4S4_1393_05_13.pdf
Date of Publication 02-Jun-2019
2 Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru Journal of Emerging Technologies and Innovative Research 28-Mar-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS,VISHRUT SHIVKUMARSHRINIVAS
Title of Article Use of Gender Marketing In the Movement of select Gearless 2 - Wheeler Vehicles In Bengaluru
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/papers/JETIR1903E85.pdf
Date of Publication 28-Mar-2019
3 A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore Journal of Emerging Technologies and Innovative Research 05-Mar-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS,MADHUVANTI RAMESHSHRINIVAS
Title of Article A Study On The Effect Of Visual Merchandising On Consumer Behaviour Towards Cosmetics In Their Retail Outlets In Bangalore
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/papers/JETIR1903C22.pdf
Date of Publication 05-Mar-2019
4 A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. Journal of Emerging Technologies and Innovative Research 01-Dec-2018 5 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS V K
Title of Article A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru.
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 5
Issue No 12
Page No
URL http://www.jetir.org/papers/JETIR1812C50.pdf
Date of Publication 01-Dec-2018
5 Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru SS International Journal of Economics and Management 05-Mar-2018 3 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LEENA JAMESSHRINIVAS
Title of Article Consumer Purchase Intention Mediated by Brand Image, Country of Origin and Corporate Identity- Appraisal of Electronic Gadgets by the Young in Bengaluru
Name of Journal SS International Journal of Economics and Management
Volume No 3
Issue No 2
Page No
URL UGC No 46558
Date of Publication 05-Mar-2018
6 A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry International Journal Of Creative Research Thoughts 01-Mar-2018 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS,MANSI AGARWALSHRINIVAS
Title of Article A Study On The Factors Affecting The Buying Behaviour Of Women With Respect To The Cosmetic Industry
Name of Journal International Journal Of Creative Research Thoughts
Volume No 6
Issue No 1
Page No
URL http://www.ijcrt.org/papers/IJCRT1802463.pdf
Date of Publication 01-Mar-2018
7 A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore. International Journal of Business and Management Invention 11-Jan-2018 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LEENA JAMESSHRINIVAS
Title of Article A study on understanding the consumer purchase intention with respect to smart phones among youth in Bangalore.
Name of Journal International Journal of Business and Management Invention
Volume No 7
Issue No 1
Page No
URL http://ijbmi.org/papers/Vol(7)1/Version-1/C0701012124.pdf
Date of Publication 11-Jan-2018
8 The descriptive study on need for transformational change in Higher Education system in India International Journal of Business and Management Invention 01-Aug-2016 5 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHRINIVAS
Title of Article The descriptive study on need for transformational change in Higher Education system in India
Name of Journal International Journal of Business and Management Invention
Volume No 5
Issue No 8
Page No
URL http://www.ijbmi.org/v5i8%28version1%29.html
Date of Publication 01-Aug-2016
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Reference book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth. Consumer Purchase Intention 8194374367 Jan 2020

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) SHRINIVAS
Title of Book Consumer Purchase Intention- How price and quality mediates the purchase of electronic gadgets by the youth.
Title of Book/Chapter/Article/Case Study) Consumer Purchase Intention
Month/Year Jan/2020
ISBN 8194374367
Pages 1 - 304
Publishing Company/Institution Eureka Publications
Level National publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Panelist Synthesize 2019 11/12/2019 Christ University International
2 Conference Presenter 7th International conference on Managing Human resources at the workplace A study on organisational citizenship behaviour among lecturers of private colleges in bengaluru. 14/12/2018 Shri Dharmasthala manjunatheshwara Institute for Management Development International
3 Conference Presenter ICSTEM'17 The INFLUENCE OF DEMOGRAPHIC FACTORS ON EMPLOYEE ENGAGEMENT INTITIATIVES IN HEALTH CARE INDUSTRY,BENGALURU 03/03/2017 KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY International
4 Conference Presenter Changing Role of HRM - The Strategic Opportunities and Challenges The Psychological Contract: An empirical study on shifts in the prevailing Psychological Contract over time 03/03/2016 Jain University National
5 Conference Presenter International conference on sustainable development through business strategy and social sciences Emerging trends in green marketing- Need, Importance and challenges 27/03/2015 Christ University International
6 Conference Presenter Emerging indian scenario harnessing the opportunities Harnessing opportunities in Supply Chain Management - Emergin trends,challenges and career opportunities 06/02/2015 SVIT National
7 Conference Presenter Emerging trends in commerce and management Stress management in work place- causes, problem and techniques of stress management 29/01/2015 S.E.A College, KR Puram National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 CONSUMER PURCHASE INTENTION MEDIATED BY PRODUCT QUALITY AND PRODUCT EVALUATION: APPRAISAL OF ELECTRONIC GADGETS BY THE YOUNG Dr leena James Pacific Academy of Higher Education
2 Consumer Purchase Intention Mediated By Product Quality And Product Evaluation: Appraisal Of Electronic Gadgets By The Young Dr Leena james Pacific Academy of higher Education and Research
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Brand and Product management Coursera.org International 01/10/2020
2 Market research and Consumer behaviour Corsera.org International 07/09/2020
3 Innovation Ecosystem& Technology, Business Incubation Dayananda Sagar College of Arts Science and Commerce Regional 12/08/2020
4 Research writing and Publication XIME,Kochi International 23/06/2020
5 Supply Chain Logistics Rutgers University International 01/05/2020
6 Marketing Analytics University of Virginia International 01/04/2020
7 Factor Analysis and Structural equation Modeling Sindhi College National 23/09/2019
8 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 27/05/2019
9 Enhancing Pedagogic Practice, Research and consultancy CHRIST(Deemed to be University) 20/05/2019
10 Teaching-Learning and Evaluation Christ University 17/05/2017
11 QIP on Multidicilinary research and academic research Christ University 23/05/2016
12 QIP on Contemporary Developments in management education Christ University 30/09/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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